|Products||Bicycle sharing services|
In 2018, ofo announced massive reduction in operations, including withdrawing from most US cities and from several entire countries.
2014–2016: Founding in China
The company was founded in 2014 by five members of the Peking University cycling club as a project that initially focused on bicycle tourism before deciding on bicycle sharing. It was named "ofo" due to the word's resemblance to a cyclist on a bicycle. ofo was launched in June 2015 in Beijing, gaining 20,000 users and 2,000 bicycles by October with investment funding from a Peking University alumnus. In 2016, ofo expanded to other cities in China, and had a fleet of 85,000 bicycles by the end of the year. The company raised $130 million in funding from tech firms Xiaomi and Didi Chuxing in September 2016, allowing it to expand outside China. A Series D funding round in February 2017, led by Didi Chuxing and Russian investor Digital Sky Technologies, raised $450 million for ofo and valued the company at $1 billion.
2016–2018: International expansion
ofo began expanding outside China in 2017, with launches in Singapore in February 2017; Cambridge, United Kingdom in April; Seattle, United States in August; and Sydney, Australia in October.
In April 2017, it was announced that the United Nations Development Programme has started a partnership to raise public awareness on climate changes. The partnership project, 1 KM Action, lead to another collaboration with the Clara Lionel Foundation, an organisation founded by Rihanna, which aims to provide bikes and scholarships to girls in Malawi.
The same month, ofo announced an undisclosed amount of funding from Ant Financial, an Alibaba affiliate.
In December 2017, ofo launched its service in Paris, France, and progressively deployed 2,500 bikes over the city of Paris and neighbouring Neuilly-sur-Seine, Boulogne-Billancourt and Levallois-Perret. According to figures communicated by the company in July 2018, the bikes are rented up to four times a day, representing 5,000 to 10,000 daily trips. ofo says the financial accounts for its Paris operations are balanced.
2018–present: Crisis and focusing on "priority" markets
After missing the opportunity to merge with Mobike and failing to reach an acquisition deal with Didi, ofo now suffers from consistently high operational costs and lack of additional funding to expand its business.
After Mobike received a US$2.7bn investment from Meituan-Dianping, ofo began an international and domestic contraction to stay alive.
In an internal meeting, ofo’s CEO Dai Wei compared the company’s situation to wartime Britain, as portrayed in Darkest Hour. He told his staff that they can leave the company now if they do not want to fight until the end.
In July 2018, ofo announced that it will entirely leave several countries and significantly reduce the number of cities served in others in order to focus on ″priority″ markets. Operations ceased completely in Australia, Austria, Germany (where ofo was present with 3,000 bikes in Berlin for only three months), India (5,000 bikes in Bangalore, Delhi, Chennai, Ahmedabad, Coimbatore, Indore and Pune), Israel, Spain (Granada, Madrid) and Thailand. In the United Kingdom, the company leaves Cambridge, Norwich, Oxford and Sheffield and cancels its planned launch in Leeds in order to focus on London only. In the United States (over 40,000 bikes in 30 locations in June 2018), ofo announces the layoff of 70 % of its employees and wants to focus on ″a handful cities″ only, without identifying them.
Customers use the company's mobile app on their smartphones to locate nearby bicycles. Each bike has a QR code on the frame, which the customer scans to unlock the bike. ofo bike unlocking is also available on other collaborative apps such as WeChat and Alipay in Mainland China. Each yellow bicycle has GPS satellite positioning which allows users to see which bikes are available nearby. Users pay within the app, with their credit cards. After customers are finished, they can leave the bike anywhere and lock it. The bicycles use NarrowBand IOT to power the locks, developed by Huawei and China Telecom.
Like many other dockless bike sharing companies, including ReddyBike and Obike, ofo's bikes have raised the ire of several cities, including Melbourne, Australia, Dallas, Texas, Chicago, Illinois, and San Diego, California. Because these bike companies do not ensure the bikes are parked properly, they can clutter sidewalks, blocking pedestrian and handicapped access. Bike clutter has been so extreme that some cities in China have reached "peak bike" capacity, and have begun regulating the number of bikes that may be deployed. ofo was also nicknamed awful by those who had a bad experience with the service.
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- Gutman, David (July 11, 2018). "Bike-share user agreements: The rights you give up by renting a LimeBike or ofo". The Seattle Times. Retrieved July 11, 2018.
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