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O-fuda (御札 or お札 o-fuda) is a type of household amulet or talisman, issued by a Shinto shrine, hung in the house for protection, a gofu (護符). It may also be called shinpu (神符). It is made by inscribing the name of a kami (god) and the name of the Shinto shrine or of a representative of the kami on a strip of paper, wood, cloth, or metal.
The o-fuda is customarily renewed annually before the end of a year, and then attached to a door, pillar, or ceiling. It may also be placed inside a private shrine (kamidana). It is believed to protect the family in residence from general harm, such as a disease. A more specific o-fuda may be placed near particular objects such as one for kitchen to protect from accidental fire. A popular o-fuda called jingū-taima (神宮大麻) or simply taima (大麻) is issued by Ise Shrine. It used to be made from hemp cloth (taima) but nowadays it is made of IseWashi (Washi (Japanese paper) made in Ise) that is blessed and replaced every year—as the use of hemp as a material was common in antiquity.
A portable form of o-fuda, commonly called omamori (お守り or 御守, o-mamori) is typically given out wrapped in a small bag made of decorated cloth. This originates from Onmyōdō and Buddhism, but was subsequently adopted by Shintoism. Both Buddhist temples and Shinto shrines give out these o-mamori. While an o-fuda is said to protect a whole family, an o-mamori offers support for personal benefits.
Dancing scene of the "Ee Ja Nai Ka" movement.