Ogilvy & Mather
|Industry||Advertising, Marketing, Public Relations|
|Founded||New York, New York (1948)|
|Headquarters||636 Eleventh Avenue (Manhattan),
New York, New York, 10036, USA
|Miles Young, Worldwide Chairman and Chief Executive Officer
Tham Khai Meng, Worldwide Chief Creative Officer
|Subsidiaries||Ogilvy & Mather Advertising
Ogilvy Public Relations
Ogilvy & Mather is one of the largest marketing communications companies in the world.
Mather & Crowther originally sent David Ogilvy to the United States in 1938. Over the next ten years, Ogilvy worked in research at the Gallup polling company, worked for British Intelligence during World War II, then spent a few years farming in Pennsylvania. Ogilvy in 1948 started a U.S. agency with the backing of Mather & Crowther, who by then had merged with the U.K. based Benson agency group. Ogilvy opened his U.S. shop as "Hewitt, Ogilvy, Benson, & Mather" in Manhattan with a staff of two and no clients.
In 2005, Shona Seifert and Thomas Early, two former directors of Ogilvy & Mather, were convicted of one count of conspiring to defraud the government and nine counts of filing false claims for Ogilvy over-billing advertising work done for the U.S. Office of National Drug Control Policy account. Ogilvy & Mather repaid $1.8 million to the government to settle a civil suit based on the same billing issues and continues to produce anti-drug spots for the government.
Subsidiary, Ogilvy Public Relations Worldwide (OPR) is a global public relations agency with specialties in consumer marketing, corporate, healthcare, technology, social Marketing, public affairs and 360 degree digital influence. OPR operates 69 offices in locations throughout the world.
Ogilvy Public Relations has its own wholly owned subsidiaries: Mind Resource was acquired in 2011 Hong Kong-based healthcare communications firm Mind Resource Healthcare Consulting Limited. Feinstein Kean Healthcare established in 1987, the firm employs a variety of specialists, including business and brand strategists, marketers, policy and advocacy experts, digital and social media influencers, science writers and editors, communication planners and creative professionals. In 2005, Ogilvy PR acquired all-Republican lobbying firm The Federalist Group LLC. The company subsequently became bipartisan, and its name was changed to Ogilvy Government Relations. In 2010 Ogilvy Government Relations became a wholly owned subsidiary of Ogilvy & Mather. OGR had a total lobbying income of over $21 million in 2009. OGR was named a Top 10 financial services lobbying firm in the 2010 regulatory reform debate.
The OgilvyCulture division was formed in late 2010 and early 2011 to market products across different cultures. Social@Ogilvy and Ogilvy Youth divisions were started in 2012 to provide social media and youth marketing services, respectively.
Subsidiary Ogilvy Public Relations (OPR) is a global public relations agency with its own wholly owned subsidiaries:
- Mind Resource: Acquired in 2011 Hong Kong-based healthcare communications firm Mind Resource Healthcare Consulting Limited. Founded in 2007, Mind Resource is a healthcare communications firm.
- Feinstein Kean Healthcare: Established in 1987, Feinstein Kean Healthcare
A former subsidiary, Dudley-Anderson-Yutzy, was acquired by the company in 1983 and folded into the OPR practice in 1988.
The 2013 Google India advertisement (created by Ogilvy & Mather India) Reunion (about the Partition of India) has had a strong impact in both India and Pakistan, leading to hope for the easing of travel restrictions between the two countries. It went viral and was viewed more than 1.6 million times before officially debuting on television on November 15, 2013. In 2004 when a reportedly discarded video advertisement for the Ford SportKa hatchback began spreading virally via email. The 40-second video, which shows a lifelike computer-generated cat being decapitated by the car's sunroof was apparently rejected by Ford, but still made its way onto the internet, leading to criticisms from bloggers and animal rights groups.
In 2014, Ogilvy & Mather apologized following complaints about the racial implications of an advertisement it created for a South African charity. The advertisement portrayed a black boy being fed like a dog by a white woman.
- Ad Age.com 30 April 2013 "Who was Mather ? Meet the lesser-known men behind famous agency names"
- Hays, Constance L. (1999-07-22). "David Ogilvy, 88, Father of Soft Sell In Advertising, Dies". The New York Times. Retrieved 2010-05-20.
- Rothenberg, Randall (16 May 1989). "WPP's Bid Is Accepted By Ogilvy". The New York Times. p. 1.
- Matthew Creamer (July 14, 2005). "SHONA SEIFERT SENTENCED TO 18 MONTHS IN PRISON". Advertising Age.
- Matthew Creamer (July 13, 2005). "THOMAS EARLY SENTENCED TO 14 MONTHS IN PRISON". Advertising Age.
- Stuart Elliott (February 23, 2005). "Billing Convictions Set Off Shudders on Madison Ave.". The New York Times.
- Brian Steinberg and Suzanne Vranica (January 7, 2004). "Two Tied to Ogilvy Contract With U.S. Are Indicted". The Wall Street Journal.
- James Hamilton (February 25, 2005). "Ad executives lose fraud case". Campaign (magazine).
- "Ogilvy Public Relations Worldwide Company Preview". Retrieved 2010-09-12.
- Brush, Silla; Snyder, Jim (20 January 2010), "Republican lobbyists prep for GOP gains", The Hill, retrieved 2010-09-12
- O'Connor, Patrick (31 January 2007), "Democratic Congressman Tries to Force Firing of GOP Lobbyists", Politico, retrieved 2010-09-12
- Joe Eaton & M.B. Pell (June 8, 2010). "Lobbyists flock to Wall St. bill". Politico.
- Elliott, Stuart (July 17, 2011). "Mosaic Marketing Takes a Fresh Look at Changing Society". New York Times. Retrieved November 15, 2013.
- Elliott, Stuart (February 13, 2013). "Ogilvy & Mather Staffs up in Social Media and Youth Marketing". New York Times. Retrieved November 15, 2013.
- Naqvi, Sibtain (2013-11-19). "Google can envision Pakistan-India harmony in less than 4 minutes…can we?". The Express Tribune.
- PTI (2013-11-15). "Google reunion ad reignites hope for easier Indo-Pak visas". Deccan Chronicle.
- Chatterjee, Rhitu (2013-11-20). "This ad from Google India brought me to tears". Public Radio International,.
- Peter, Sunny (2013-11-15). "Google Search: Reunion Video Touches Emotions in India, Pakistan; Goes Viral [Watch VIDEO]". International Business Times.
- "Google's India-Pak reunion ad strikes emotional chord". Times of India. 2013-11-14.
- Johnson, Kay (2013-11-15). "Google ad an unlikely hit in both India, Pakistan by referring to traumatic 1947 partition". ABC News/Associated Press.
- Morford, Mark (2010-09-02). "Very Funny Cat Decapitations / Is it OK to laugh when small European cars maim cute fuzzy animals? A perspective check". The San Francisco Chronicle.
- "Ad showing black boy being fed like dog faces no action - CNN.com". CNN. 2014-07-11. Retrieved 2015-09-04.