OldTown White Coffee

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OLDTOWN Berhad
Company typePublic
MYX: 5201
ISINMYL5201OO008
IndustryCoffee house
Founded1999; 25 years ago (1999) in Ipoh, Perak, Malaysia
FoundersGoh Ching Mun[1]
Tan Say Yap
Defunct10 April 2024; 12 days ago (2024-04-10)
HeadquartersTasek Industrial Estate,
Ipoh
,
Malaysia
Number of locations
232 outlets[2] (2018)
Area served
Asia
Key people
Datuk Dr. Ahmed Tasir Bin Lope Pihie (Independent Non-Executive Chairman)
Lee Siew Heng (Group Managing Director)
Goh Ching Mun (Executive Director, Chairman)
Products
Coffee  • Milk Tea  • Fuisine Food
RevenueIncrease MYR 425.2 million[3] (2017)
Increase MYR 60.77 million[3] (2017)
Total assetsIncrease MYR 1.334 billion[4] (2018)
Total equityIncrease MYR 1.473 billion[4] (2018)
ParentJDE Peet's
Subsidiaries
  • White Cafe Sdn Bhd
  • Gongga Food Sdn Bhd
  • White Cafe Marketing Sdn Bhd
  • Emperor’s Kitchen Sdn Bhd
  • Dynasty Confectionery Sdn Bhd
  • Esquire Chef Sdn Bhd
  • Kopitiam Asia Pacific Sdn Bhd
  • Oldtown Singapore Pte Ltd
  • Old Town Kopitiam Butterworth Sdn Bhd
  • Old Town Kopitiam Kuala Lumpur Sdn Bhd
  • Old Town Kopitiam Cheras Sdn Bhd
  • Oldtown Logistics Sdn Bhd
  • Old Town (M) Sdn Bhd
  • Oldtown APP Sdn Bhd
  • Conneczone Sdn Bhd
  • Plus One Solution Sdn Bhd
  • OTK Eatery Sdn Bhd
Websiteoldtown.com.my

OldTown Berhad (doing business as OldTown White Coffee; Chinese: 舊街場白咖啡; MYX: 5201) is Malaysia's largest halal-certified[5] coffee restaurant chain.[6] The company also manufactures and sells instant beverage products and mixes. It operates over 200 café outlets located throughout Malaysia and other countries in the region, such as Singapore, China, Indonesia and Australia,[7] and has plans to expand into Vietnam, South Korea and Bangladesh.[8][page needed]

Established in 1999 in Ipoh, Perak, the company was taken over by Jacobs Douwe Egberts Holdings Asia NL BV in 2017.[9]

History[edit]

OldTown White Coffee is a renowned Malaysian brand that has made significant strides in the Food and Beverages (F&B) industry. Established in 1999, OldTown White Coffee is widely recognized for its signature white coffee blend, which combines traditional Malaysian coffee brewing techniques with modern innovation. Over the years, the company has expanded its product offerings to include a diverse range of beverages, snacks, and ready-to-eat meals, catering to the preferences of its discerning customers.

With a strong emphasis on quality and authenticity, Old Town White Coffee has built a loyal customer base both locally and internationally. Its commitment to delivering exceptional dining experiences has earned it numerous accolades and cemented its position as a leader in the F&B industry.

Domestic market[edit]

In 2013, OldTown has 200 stores in Malaysia. The group achieved the 200th outlet in a period of 7 years.[10]

Overseas expansion[edit]

A cup of OldTown White Coffee served at one of its Signature outlets.
A cup of Ipoh white coffee in OldTown Kopitiam in Melbourne, Australia.

Singapore[edit]

As of 2015, there are 10 OldTown White Coffee outlets in Singapore.[11] These outlets are certified halal by the Islamic Religious Council of Singapore (MUIS).

Indonesia[edit]

Currently OldTown has 16 outlets in Indonesia in areas such as Java and Bali.[11][12]

Australia[edit]

OldTown planned to open 40 outlets in Australia in 10 years.[13] In August 2015, Australia's first OldTown outlet was opened at Elizabeth St in Melbourne, but later closed in 2017.[14]

China[edit]

As of 2015, OldTown has four café outlets in China.[11]

Philippines[edit]

As of 2023, Philippines opened its first branch in SM Grand Central in Caloocan City.[15]

See also[edit]

References[edit]

  1. ^ "Goh". Bloomberg Business.
  2. ^ "OTB:MK". Bloomberg Business.
  3. ^ a b "2017 Annual". TheEdgeMarkets. Archived from the original on 29 November 2017. Retrieved 29 November 2017.
  4. ^ a b "JDE". TheStar. Archived from the original on 12 December 2017. Retrieved 12 December 2017.
  5. ^ H Media (2011). The International Halal SME Report Directory 2011/12. Lulu.com. pp. 151–. ISBN 978-967-10758-0-7.
  6. ^ "Big brands in Malaysian franchising named at awards". The Star. 27 October 2012. Archived from the original on 15 February 2019. Retrieved 19 November 2015.
  7. ^ "Our Profile". OldTown Berhad. Archived from the original on 28 March 2016. Retrieved 28 March 2016.
  8. ^ "Oldtown Berhad (Fantastic homegrown brand)" (PDF). Kenanga Research. Archived from the original (PDF) on 28 March 2016. Retrieved 10 August 2015.
  9. ^ "Best Privatisation: A timely and sweet exit for OldTown shareholders". The Edge Malaysia. Retrieved 27 August 2023.
  10. ^ "Oldtown White Coffee grows to 200 outlets in Malaysia". The Star. 25 April 2013. Retrieved 10 August 2015.
  11. ^ a b c C. S. Cheah (4 February 2015). "We are Apolitical: Old Town White Coffee". Bloomberg Television. Retrieved 4 February 2015.[permanent dead link]
  12. ^ "OldTown strengthens presence in Indonesia". The Sun. 24 June 2014. Archived from the original on 28 March 2016. Retrieved 24 June 2014.
  13. ^ "Oldtown to open Australia in 2015". The Sun. 21 May 2014. Archived from the original on 28 March 2016. Retrieved 22 May 2014.
  14. ^ "OldTown White Coffee brings Melbourne's Elizabeth St to a standstill". Bernama. Astro Awani. 23 August 2015. Archived from the original on 28 March 2016. Retrieved 23 August 2015.
  15. ^ "LOOK: Malaysia's Old Town White Coffee opens first branch in Metro Manila". RAPPLER. 30 May 2023. Retrieved 8 June 2023.

External links[edit]

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