Oliver Tree

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Oliver Tree
Oliver Tree performing in 2019
Oliver Tree performing in 2019
Background information
Birth nameOliver Tree Nickell
Also known asTree, Turbo, Kryph
Born (1993-06-29) June 29, 1993 (age 26)
Santa Cruz, California , U.S.
Genres
Occupation(s)
  • Musician
  • producer
  • singer
  • songwriter
  • comedian
Years active2011–present
Labels
Associated actsGetterWhethanNGHTMRELorenzoNVDESSkrillexMelanie MartinezLil DickyTyler The Creator
Websiteolivertreemusic.com

Oliver Tree Nickell is an American singer-songwriter, producer, rapper, comedian and filmmaker from Santa Cruz, California.[1] He signed to Atlantic Records in 2017, after his song "When I'm Down" became popular.[2] Tree is best known for being an "artist who's part meme, part something less definable."[3] Tree's debut album Ugly is Beautiful is scheduled to release on June 12, 2020.[4]

Early life[edit]

Tree grew up in Santa Cruz and has taken "piano lessons at three years old, songwriting the next year, an album written by age six".[5] He sang and played guitar in a ska band called Irony, which was his first experience performing.[6] In high school, Tree took interest in hip-hop and electronic music, becoming a DJ and recording with the rap group Mindfuck. He has performed shows opening for acts such as Tyler, the Creator; Nero, and Frank Ocean, and has released music under his pseudonym, Tree.[7][1]

At the age of 17, he had already made presentations for performances such as Skrillex and Zeds Dead, and began releasing his music with his middle name, Tree.

At age 18, Tree signed to London-based R&S Records and released his debut EP Demons. The EP gained some recognition after Radiohead frontman Thom Yorke approved of his cover of their song "Karma Police".[8]

Tree studied business at San Francisco State University for two years[9] and Music Technology at California Institute of the Arts.

Career[edit]

Oliver launched his solo recording career as "Tree" in 2010. He initially self-released his music but signed with R&S Records in 2011. He eventually found himself on hiatus as he went back to school, studying music technology at California Institute of the Arts.[2][9]

In November 2016, he returned to music with his television debut performing with Getter on Last Call with Carson Daly.[10]

Shortly after the release of "When I'm Down", Tree signed to Atlantic Records, and a month later graduated from California Institute of the Arts.

Tree often writes, acts and directs in sketch comedy videos, and has worked with companies such as Fuck Jerry.[11]

In February 2018, Tree released his major-label debut EP Alien Boy, along with the double music video for “All That x Alien Boy.” Tree wrote and directed the debut, which took over nine months to create.[2][12] He spent five months practicing freestyle Monster Truck jumping at the Perris Auto Speedway and performed all his stunts in the music video.

Oliver Tree has played major festivals such as Lollapalooza and Outside Lands Music and Arts Festival, and performed as a special guest at Coachella Valley Music and Arts Festival and EDC, most notably at Coachella where he was subsequently named on LA Weekly's "The Best (and Weirdest) Fashion at Coachella" list in 2017.[13][14]

He was the supporting act on Louis the Child's 2017 Last to Leave Tour (2017) and[15] Skizzy Mars' Are You OK? Tour (2018),[16] and was scheduled to join Lil Dicky and DJ Mustard on the Life Lessons Tour Fall 2018 before it was canceled.[13] Tree toured North America and Europe with Hobo Johnson in 2018.

Oliver Tree in 2019

On December 7, 2018, Tree released his second music video, "Hurt", a single from his debut album Ugly Is Beautiful. He traveled to Ukraine to film the video, which he wrote and co-directed with Brendan Vaughan, an up-and-coming music video director.[17] In the first week, the music video for "Hurt" reached one million plays while the song received significant radio play. On April 11, 2019, Tree released his third music video, "Fuck", with the single being released on the same day.[18]

His fourth music video and single, "Miracle Man", was released on June 7, 2019, with the video reaching 1.3 million views on the first day of release. On June 12, he announced that he would give his final tour.[19]

Oliver released his EP “Do You Feel Me” on the 2nd of August 2019 [20] to a warm critical reception with The Needle Drop awarding the extended play a score of 7/10.[21]

On December 6, 2019, Tree released "Cash Machine", a single accompanied by a music video. Together with the single, Tree announced his debut album Ugly is Beautiful with an initial release date of March 27, 2020.[22]

On March 25, 2020, Tree posted a message to his Twitter page, stating that due to the COVID-19 pandemic, Ugly is Beautiful would not be released on time.[23]However, on May 19, the album's official release date was revealed to be June 12.[24]

On May 26, 2020, Tree uploaded a music video for "Bury Me Alive" from Ugly is Beautiful with a $6 budget.[25]

Discography[edit]

Studio albums[edit]

Title Details
Splitting Branches
(as Tree)
  • Released: February 17, 2013
  • Label: Self-released
  • Format: Digital download
Ugly is Beautiful
  • Releases: June 12, 2020
  • Label: Atlantic
  • Format: Digital download, LP

Extended plays[edit]

Title Details Peak chart positions Certifications
US
Alt.

[26]
US
Heat.

[27]
Demons
(as Tree)
  • Released: August 12, 2013
  • Label: self-released
  • Format: Digital download, LP
Alien Boy
  • Released: February 16, 2018
  • Label: Atlantic
  • Format: Digital download, streaming, LP
Do you Feel Me?
  • Released: August 2, 2019
  • Label: Atlantic
  • Format: Digital download, streaming
21 16

Singles[edit]

As lead artist[edit]

Title Year Peak chart positions Certifications Album
US
Alt.

[29]
US
Rock

[13]
BEL
(FL)
Tip

[30]
"When I'm Down"
(with Whethan)
2016 non-album singles
"Cheapskate" 2017
"All You Ever Talk About"
(with Whethan)
"Alien Boy" 2018 45 Alien Boy, Do You Feel Me?, & Ugly is Beautiful
"Movement" non-album single
"Hurt" 4 11 Do You Feel Me? & Ugly is Beautiful
"Fuck" 2019 non-album single
"Miracle Man" 22 Do You Feel Me? & Ugly is Beautiful
"Cash Machine" 13 44 Ugly is Beautiful
"Let Me Down" 2020 40 9
"Bury Me Alive"

As featured artist[edit]

Title Year Peak positions Album
US FRA
[31]
"My Mind Is"
(NVDES featuring Oliver Tree)
2016 Life with Lobsters
"Forget It"
(Getter featuring Oliver Tree)
Radical Dude!
"Running"
(NVDES featuring Oliver Tree)
2018 Vibe City Utah
"Pumpidup"
(Lorenzo featuring Oliver Tree)
2019 62 Sex in the City

References[edit]

  1. ^ a b Baine, Wallace (2006-03-10). "Santa Cruz's Oliver 'Tree' Nickell has reached the ears of world from his laptop". santacruzsentinel.com.
  2. ^ a b c "VIRAL SENSATION OLIVER TREE RELEASES DEBUT EP ALIEN BOY" (PDF). Atlanticrecords.com.
  3. ^ Lucki, Alex Norcia,Michael Marcelle,Monet (2018-12-10). "Three Strange Nights with Oliver Tree, a Music-Making Meme Machine". Vice. Retrieved 2019-10-09.
  4. ^ https://www.instagram.com/p/CAZG6uvjpot/
  5. ^ Leight, Elias; Leight, Elias (2019-08-16). "Oliver Tree Is Outlandish, and It's Working". Rolling Stone. Retrieved 2019-10-09.
  6. ^ "Chartbreaker: Inside Oliver Tree's Retro, Meme-Friendly World And How He Turned 'Hurt' Into a Hit". Billboard. Retrieved 2019-10-09.
  7. ^ "About Oliver Tree". StubHub. Archived from the original on December 2, 2019. Retrieved December 2, 2019.
  8. ^ Weir, Mat. "Branching Out With Oliver Tree". euphoric.net.
  9. ^ a b Baine, Wallace (2016-06-22). "Branching Out With Oliver Tree". santacruzsentinel.com.
  10. ^ "OWSLA Getter Oliver Tree Carson Daly". owsla.com. 2016-11-03. Retrieved 2018-07-31.
  11. ^ "Oliver Tree Releases New Single 'Upside Down'". broadwayworld.com.
  12. ^ Tree, Oliver. "All That x Alien Boy". YouTube.
  13. ^ a b c "Oliver Tree Chart History - Hot Rock Songs". Billboard. Retrieved February 25, 2019.
  14. ^ Lopes, Shane. "The Best (and Weirdest) Fashion at Coachella 2017". LAWeekly.
  15. ^ "Louis the Child at Hollywood Palladium on Sat Dec 16, 2017 8:00 PM PST — Live Nation". livenation.com. Retrieved 2018-08-01.
  16. ^ "Skizzy Mars tour".
  17. ^ Tree, Oliver. "Hurt". YouTube.
  18. ^ Oliver Tree (2019-04-11), Oliver Tree - Fuck [Official Music Video], retrieved 2019-04-14
  19. ^ Oliver Tree, Oliver Tree final tour Twitter Announcement, retrieved 2019-06-13
  20. ^ News Desk, BWW (2019-08-02). "Oliver Tree Drops Sophomore EP". Broadway World. Archived from the original on 2019-09-16. Retrieved 2019-09-16.
  21. ^ The, Needle Drop (2019-08-08). "Oliver Tree - Do You Feel Me? EP REVIEW". YouTube. Archived from the original on 2019-09-16. Retrieved 2019-09-16.
  22. ^ Oliver Tree - Cash Machine [Official Music Video], retrieved 2019-12-06
  23. ^ Tree, Oliver (2020-03-25). "pic.twitter.com/e3d7SbO8Bu". @Olivertree. Retrieved 2020-03-27.
  24. ^ https://www.instagram.com/p/CAZG6uvjpot/
  25. ^ "YouTube". www.youtube.com. Retrieved 2020-05-26.
  26. ^ "Oliver Tree Chart History: Alternative Albums". Billboard. Retrieved May 13, 2020.
  27. ^ "Oliver Tree Chart History: Heatseeker Albums". Billboard. Retrieved May 13, 2020.
  28. ^ a b "Gold/Platinum: Oliver Tree". Recording Industry Association of America. Retrieved May 13, 2020.
  29. ^ "Oliver Tree Chart History: Alternative Songs". Billboard. Retrieved May 13, 2020.
  30. ^ "Discografie Oliver Tree". Ultratop. Retrieved January 25, 2020.
  31. ^ "Oliver Tree Chart History: French Charts". lescharts.com. Retrieved September 6, 2019.