|Type||Online entertainment news and social media Company|
|Headquarters||New York City|
|Founder(s)||Beth Haggerty and Vivian Moran|
Ology is an entertainment news and social media website based in New York City, United States. The key focus of Ology is to provide a place for users to share their passions, offering a platform where they can build communities, engage with one another, and discover new content amidst a vibrant gathering of active experts and professional editors.
Ology was founded by Beth Haggerty and Vivian Moran in June 2008. It consists of daily updated news trends, original editorial content, interviews, reviews, recaps, and user communities related to TV, film, music, celebrities, fashion, geek culture, humor, politics, and sports. Since the social platform was released to the public in early 2012, significant communities have developed around groups for fans of Supernatural, Being Human, X-Files, Darren Criss, Carrie Underwood, Tom Felton, and Austin Mahone, among others.
In May 2011, Ology ranked number 1 in growth on comScore. Ology has been cited by The American Spectator, The Austin Chronicle, and MTV News. In April 2012, Geek Sugar highlighted Ology for its "hilarious, tongue-in-cheek news stories, viral videos, and trends," and Business Insider featured the website in December for its commercial potential as a social media website. In February 2013, a shifting focus to OogLyfe was noticed by several users, but when asked for an official statement Ology declined.
Publisher Compensation Controversy
On January, 2012 several users of DigitalPoint claimed that they were scammed by Ology Corp. Publishers reported that Ology refused to pay out earnings to their publishers due to discrepancies discovered in publisher network's accounting.
- "Ology.com Site Info". Alexa Internet. Retrieved November 5, 2011.
- "About Us". Ology Corp. Retrieved May 7, 2012.
- "People". Ology Corp. Retrieved May 7, 2012.
- "Ology.com Splash". Ology Corp. Retrieved May 7, 2012.
- "Ology Media Launches "My.Ology" The First True "Interest-Based" Social Network". PR Web. Retrieved 7 May 2012.
- Glass, Kevin (October 17, 2011). "The Day Ahead: Monday, October 17". The American Spectator (American Spectator Foundation). Retrieved November 5, 2011.
- Whittaker, Richard (October 19, 2011). "The Romney Offensive". The Austin Chronicle (Austin Chronicle Corporation). Retrieved November 5, 2011.
- Vena, Jocelyn (June 9, 2011). "Beyonce's 4: Early Reviews Are In!". MTV News (Viacom). Retrieved November 5, 2011.