Oltcit

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Oltcit S.A.
Joint venture
IndustryAutomotive
SuccessorAutomobile Craiova
Founded1976
Defunct1991
HeadquartersCraiova, Romania
ProductsAutomobiles
Websitewww.oltcit.ro Edit this on Wikidata

Oltcit S.A. (Romanian: [oltˈsit]) was an automobile manufacturer, established as a joint venture between the Romanian government (64%) and Citroën (36%).[1] Their main product was the Oltcit Club / Citroën Axel hatchback, assembled in Craiova, Romania.

History[edit]

In 1991, as a result of the withdrawal of Citroën from the joint venture, the name of the company was changed to Automobile Craiova and production continued under the Oltena brand.[2][3]

In 1994, the company decided to go into partnership (49%-51%) with Korean company Daewoo Heavy Industries and Rodae Automobile was established, later renamed into Daewoo Automobile Romania.

In 2008, Ford of Europe, a division of Ford Motor Company, takes over the former factory Oltcit/Daewoo.[4]

Name[edit]

The name "Oltcit" comes from the region of Oltenia in Romania, with "cit" being an abbreviation of Citroën. The Oltcit logo is also similar to the Citroën one, but features only one chevron, as opposed to the two found on Citroën's logo, plus the letter "O". If the Oltcit logo was removed the space left for the Citroën's logo two chevrons became apparent. Virtually all Oltcit cars in Eastern Europe had their logo removed, showing the space for the Citroën's logo.

Models[edit]

Oltcit Special
Oltcit Club
Oltcit Axel
  • Oltcit Special (1981–1985)
  • Oltcit Club (1981–1995)
  • Citroën Axel (1984–1990)
  • Oltcit Club 12 CS (Pick-up version) (1993–1995)

References[edit]

  1. ^ "Ford-Romanian Expansion" (PDF). Ford Motor Company. 5 May 2008. Archived from the original (PDF) on 25 July 2011. Retrieved 31 July 2011.
  2. ^ Business operations report: Central Asia Economist Intelligence Unit (Great Britain) - 1999. "Daewoo Automobile Craiova The Oltcit legacy — Romania's other producer of passenger cars also derives from communist-era co-operation with a French carmaker, in this case Citroen, which in 1976 formed a joint venture in Craiova in the ..."
  3. ^ Istvan Oliver Egresi, Geographical dynamics of FDI in Romania - Page 214. The University of Oklahoma, Department of Geography - 2008. "Automobile Craiova/Daewoo The story of Automobile Craiova begins in 1977 when the Romanian government contacted Citroen to establish a joint venture137 to manufacture a certain model of Citroen 138 renamed Oltcit 139."
  4. ^ "Ford - Romanian Expansion" (PDF). Ford Motor Company. 5 May 2008. Archived from the original (PDF) on 25 July 2011. Retrieved 31 July 2011.