Oltcit

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Oltcit S.A.
TypeJoint venture
IndustryAutomotive
Founded1976
Defunct1991
SuccessorAutomobile Craiova
HeadquartersCraiova, Romania
ProductsAutomobiles

Oltcit S.A. (Romanian: [oltˈsit]) was an automobile manufacturer, established as a joint venture between the Romanian government (64%) and Citroën (36%).[1] Their main products were the Oltcit Club and Citroën Axel hatchbacks, assembled in Craiova, Romania.

History[edit]

In 1991, as a result of the withdrawal of Citroën from the joint venture, the name of the company was changed to Automobile Craiova and production continued under the Oltena brand.[2][3]

In 1994, the company decided to go into partnership (49%-51%) with Korean company Daewoo Heavy Industries and Rodae Automobile was established, later renamed to Daewoo Automobile Romania.

In 2008, Ford of Europe, a division of Ford Motor Company, took over the former Oltcit/Daewoo factory, which became known as Ford Romania.[4]

Name[edit]

The name "Oltcit" comes from the region of Oltenia in Romania, with "cit" being an abbreviation of Citroën. The Oltcit logo is also similar to the Citroën one, but features only one chevron, as opposed to the two found on Citroën's logo, plus the letter "O". If the Oltcit badge was removed, the space left for the Citroën badge's two chevrons became apparent. Virtually all Oltcit cars in Eastern Europe had their badge removed, showing the space for the Citroën's badge.[citation needed].

Models[edit]

Oltcit Special
Oltcit Club
Oltcit Axel

See also[edit]

References[edit]

  1. ^ "Ford-Romanian Expansion" (PDF). Ford Motor Company. 5 May 2008. Archived from the original (PDF) on 25 July 2011. Retrieved 31 July 2011.
  2. ^ Business operations report: Central Asia Economist Intelligence Unit (Great Britain) - 1999. "Daewoo Automobile Craiova The Oltcit legacy — Romania's other producer of passenger cars also derives from communist-era co-operation with a French carmaker, in this case Citroën, which in 1976 formed a joint venture in Craiova in the ..."
  3. ^ Istvan Oliver Egresi, Geographical dynamics of FDI in Romania - Page 214. The University of Oklahoma, Department of Geography - 2008. "Automobile Craiova/Daewoo The story of Automobile Craiova begins in 1977 when the Romanian government contacted Citroën to establish a joint venture137 to manufacture a certain model of Citroën 138 renamed Oltcit 139."
  4. ^ "Ford - Romanian Expansion" (PDF). Ford Motor Company. 5 May 2008. Archived from the original (PDF) on 25 July 2011. Retrieved 31 July 2011.

External links[edit]

Media related to Oltcit at Wikimedia Commons