Omni Consumer Products (company)

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Omni Consumer Products
Industry "RoboCop" products
Founded 2006
Founder Pete Hottelet

Omni Consumer Products, founded in 2006 by graphic designer Pete Hottelet, is a company that creates "real-world" versions of certain products created in movies.[1] The company takes its name from the fictional corporation of the same name featured in the RoboCop movie and television franchise.[1] The company's products include a "Brawndo" beverage inspired by Idiocracy, "Stay Puft Caffeinated Gourmet Marshmallows" inspired by Ghostbusters, and a "Tru Blood" beverage inspired by HBO's True Blood series.[2] The company also has licensed the rights to produce and market "Sex Panther", a Eau de Cologne in Anchorman: The Legend of Ron Burgundy. For a few months in 2009, Omni Consumer Products was a sponsor of Kevin Smith and Scott Mosier's podcast, SModcast.

The company contributed $25,000 towards the construction of a RoboCop statue in Detroit.[3]


  1. ^ a b Walker, Rob (2008-05-04). "This Joke's for You". Consumed. The New York Times. Retrieved 2009-07-16. 
  2. ^ Itzkoff, Dave (2009-07-28). "Cheers: 'True Blood,' the Beverage". Arts. The New York Times. Retrieved 2009-07-16. 
  3. ^ "RoboCop fans raise $50,000 for giant statue to stand guard over Detroit". Daily Mail. London. 2011-02-20. 

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