On (song)

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"On"
BTS - On (featuring Sia).png
Sia remix cover
Single by BTS / BTS featuring Sia
from the album Map of the Soul: 7 and Map of the Soul: 7 – The Journey
LanguageKorean
ReleasedFebruary 21, 2020 (2020-02-21)
Genre
Length4:06
LabelBig Hit
Songwriter(s)
Producer(s)Pdogg
BTS singles chronology
"Black Swan"
(2020)
"On"
(2020)
"Stay Gold"
(2020)
Sia singles chronology
"Original"
(2020)
"On"
(2020)
"Saved My Life"
(2020)
Kinetic Manifesto Film
"On" on YouTube
Music video
"On" on YouTube

"On" (stylized in all caps) is a song recorded by South Korean boy band BTS. It was released on February 21, 2020, as the second single from the band's fourth Korean-language album Map of the Soul: 7.[1][2] A version featuring Australian singer Sia was also released and features on the digital and streaming version of the album.[3]

Background and release[edit]

On January 7, 2020, BTS announced their fourth Korean-language studio album Map of the Soul: 7.[4] The following day, the group shared a "comeback" map revealing a schedule split into four phases, with two singles. The first of which, "Black Swan" was released on January 17, 2020.[5] Exactly a month later, the group released the album's tracklist, revealing "On" as the album's lead single and a remix of the song featuring Australian singer Sia. According to Big Hit, the group organized the collaboration.[2]"On" and the remix with Sia were made available for Music download and streaming in various locations on February 21, 2020, through Big Hit. The tracklist for BTS' fourth Japanese studio album Map of the Soul: 7 ~ The Journey ~, was published on May 8, and included a Japanese version of "On".[6] The track was made available digitally simultaneously with the album on July 14, 2020, through Def Jam, Virgin and Big Hit.[7]

Composition[edit]

"On" was written by RM, August Rigo, Melanie Fontana, Michel Schulz, Suga, J-Hope, Antonina Armato, Krysta Youngs, Julia Ross, and its producer Pdogg. The song is composed in the key of A minor in a tempo 106 beats per minute and runs for 4:06.[8][9][10]

Reception[edit]

In her review for Clash magazine, Deb Aderinkomi called "On" a "quintessential BTS song".[11]

Promotion[edit]

On February 19, it was announced that the band would release a 30-second video teaser of the lead single on TikTok, 12 hours ahead of the official release of the song on February 21.[12] The day after the song release, a Commentary Film was released showing the work UCLA Herb Alpert School of Music's Bruin Marching Band directors and team members had in the production of some of the songs in the album, and the essence of BTS' message.[13]

The band performed the song at the main concourse of Grand Central Station on The Tonight Show Starring Jimmy Fallon on February 24, 2020,[14] for what has been called "one of the most high-production episodes" of the show.[15] They also appeared in the Carpool Karaoke segment on The Late Late Show with James Corden.[16]

Commercial performance[edit]

In South Korea, "On" debuted at number eleven on the eighth issue of the Gaon Digital Chart, for the period February 16–22, with less than two days of tracking.[17] The following week, the single reached number one, becoming BTS' sixth track to do so.[18] It spent six weeks in the chart's top ten and was the 22nd best-performing song of February, peaking at number four on the Gaon Monthly Chart in March 2020.[19][20] On the Billboard K-pop Hot 100, the single debuted at number 41 on the chart issue dated February 29, 2020. It peaked atop the chart the following week and maintained the lead position for three consecutive weeks.[21] In Malaysia, the song debuted atop the RIM Charts, while the Sia remix peaked at number five on the chart.[22]

In the United States, "On" debuted at number four on the Billboard Hot 100, becoming the highest-charting song by a Korean group in the country, with over 86,000 digital downloads sold in its release week.[23] It ranked at number 68 in its second week and left the chart afterwards.[24]

Music videos[edit]

Kinetic Manifesto Film: Come Prima[edit]

The "Kinetic Manifesto Film: Come Prima" video was filmed at the Sepulveda Dam.

The first music video, dubbed "Kinetic Manifesto Film: Come Prima", was released on February 21, 2020, in conjunction with the release of the single and the album.[25] It shows BTS, World of Dance Season 2 champions The Lab, and the Blue Devils Drum and Bugle Corps performing the choreography near the Sepulveda Dam, adding a dance break that is now continuously used for promotion.[26]

It was the seventh most-watched online video in the first 24 hours, and the fifth most-watched YouTube video at the time; it gained 46.5 million views in this time frame.[27][28]

Music video[edit]

The second official music video was released on February 28, 2020 at 0:00 KST.[29] Within minutes of its release, the video became the biggest YouTube premiere of all time with 1.54 million concurrent viewers.[30][31] The video reached 10 million views in one hour, surpassing the record held by "Boy With Luv" as the fastest Korean video to achieve this.[32] The video contains references to various films and television shows, including The Maze Runner, Bird Box, The Handmaid's Tale, The Lion King, Game of Thrones, Narnia, and Dolittle. The video also includes a reference to the Biblical stories of Noah's Ark and Adam and Eve. The music video garnered 43.8 million views on its first day, surpassing Taylor Swift's "Look What You Made Me Do" as the seventh most-viewed video on YouTube in the first 24 hours.[33] After a number of fans on social media accused YouTube of removing millions of views from the video, presenting "a real-time tracker" as proof, the platform responded via Twitter that the disparity in the view count was a direct result of their verification process which determines whether views are real or bot-generated and then filters them accordingly.[34] The music video became BTS' 17th to cross 200 million views, doing so on October 16, 2020.[35]

In the video, RM is shown standing before a ruined boat surrounded by various animals; Jin rescues an injured dove—which he later revives—from a war-torn battlefield; Suga stands in a middle of a cult; J-Hope is inside a forest filled with broken trees as Jungkook's dying body lies behind him; Jimin is near a boy with a drum; V takes a blindfold off of a little girl; and Jungkook is seen running from a prison wearing thorny handcuffs. In front of V, a stone gateway opens to reveal a rock that resembles Pride Rock in The Lion King. Everyone except Jungkook arrives at the gates, while Jungkook removes his handcuffs and blows into a conch shell before the video cuts to a fortified base where BTS performs the dance break as meteors fall down around them. Trees around the rock began to shape into place, and Jungkook finds the group as they ascend the rock. The video ends with the text "No More Dream" (their debut single) that fades into only "Dream".

The making of the second video was released on March 2, 2020.[36]

Credits and personnel[edit]

Credits adapted from liner notes of Map of the Soul: 7.[37]

Charts[edit]

Accolades[edit]

Awards
Year Organization Award Result Ref.
2020 Melon Music Awards Best Rap/Hip Hop Nominated [70]
MTV Video Music Awards Best K-Pop Won [71]
Best Pop Won
Best Choreography Won
Nickelodeon Mexico Kids' Choice Awards Global Hit Won [72]
Rockbjörnen Foreign Song of the Year Won [73]
2021 Gaon Chart Music Awards Song of the Year – February Won [74]
Music program awards
Program Network Date Ref.
Music Bank KBS February 28, 2020 [75]
March 6, 2020 [76]
March 13, 2020 [77]
March 20, 2020 [78]
Show! Music Core MBC February 29, 2020 [79]
March 7, 2020 [80]
March 14, 2020 [81]
March 21, 2020 [82]
March 28, 2020 [83]
Inkigayo SBS March 1, 2020 [84]
March 8, 2020 [85]
March 15, 2020 [86]
Show Champion MBC M March 4, 2020 [87]
March 11, 2020 [88]
March 18, 2020 [89]
M Countdown Mnet March 5, 2020 [90]
Melon Popularity Award
Award Date Ref.
Weekly Popularity Award March 2, 2020 [91]
March 9, 2020
March 16, 2020
March 23, 2020
March 30, 2020

Certifications[edit]

Streaming certifications for "On"
Region Certification Certified units/sales
Japan (RIAJ)[92] Gold 50,000,000dagger

dagger Streaming-only figures based on certification alone.

See also[edit]

References[edit]

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