|Founded||16 December 2013|
|Headquarters||Shenzhen, Guangdong, China|
|Revenue||US$1.9 billion (2019)|
Number of employees
OnePlus Technology (Shenzhen) Co., Ltd., commonly referred to as OnePlus, is a Chinese smartphone manufacturer, which is based in Shenzhen, Guangdong. It was founded by Pete Lau (CEO) and Carl Pei in December 2013. The company officially serves 34 countries and regions around the world as of July 2018[update]. They have released numerous phones, amongst other products.
- 1 History
- 2 Advertising and marketing
- 3 Customer support
- 4 Products
- 5 See also
- 6 References
- 7 External links
OnePlus was founded on 16 December 2013 by former Oppo vice-president Pete Lau and Carl Pei. According to Chinese public records, the OnePlus' only institutional shareholder is Oppo Electronics. Lau denied that OnePlus was a wholly owned subsidiary of Oppo and stated that Oppo Electronics and not Oppo Mobile (the phone manufacturer) is a major investor of OnePlus and that they are "in talks with other investors." The company's main goal was to design a smartphone that would balance high-end quality with a lower price than other phones in its class, believing that users would "Never Settle" for the lower-quality devices produced by other companies. Lau explained that "we will never be different just for the sake of being different. Everything done has to improve the actual user experience in day-to-day use." He also showed aspirations of being the "Muji of the tech industry", emphasizing its focus on high-quality products with simplistic, user-friendly designs. Continuing Lau's association with the platform from the Oppo N1, OnePlus entered into an exclusive licensing agreement with Cyanogen Inc. to base its products' Android distribution upon a variant of the popular custom ROM CyanogenMod and use its trademarks outside of China.
The company unveiled its first device, the OnePlus One, on 23 April 2014. In December 2014, alongside the release of the OnePlus One in India exclusively through Amazon, OnePlus also announced plans to establish a presence in the country, with plans to open 25 official walk-in service centres across India.
On 16 December 2014, The Supreme Court of India and Delhi High Court banned the import and sale of OnePlus One phones following a lawsuit by Micromax alleging it has exclusivity for shipping phones with Cyanogen OS software in India. On 21 December 2014, the ban was lifted. The device continues to be shipped with Cyanogen OS; however, a customized version of Android specially designed by OnePlus and named OxygenOS has been released, allowing later OnePlus devices to be sold in India.
OnePlus made its products available in Southeast Asia for the first time, partnering with Lazada Indonesia on 23 January 2015 and was expected to expand during that year throughout the region. In June 2016, OnePlus decided to pull out of the Indonesian market due to local regulations for imported 4G smartphones restricting sales of the OnePlus 2.
Advertising and marketing
Early phones were only available through a system whereby customers had to sign up for an invite to purchase the phone at irregular intervals. The system was claimed to be necessary for the young company to manage huge demand. OnePlus ended the invite system with the launch of OnePlus 3 on 14 June 2016. Announced via an interactive VR launch event, the OnePlus 3 initially went on sale within the VR app itself. OnePlus touted the event as the world's first VR shopping experience. The phone was made available for sale later that day in China, North America and the European Union on the OnePlus website, and in India on Amazon India.
"Smash the Past"
On 23 April 2014, OnePlus began its "Smash the Past" campaign. The promotion asked selected participants to destroy their phones on video in an effort to purchase the OnePlus One for $1 (US). Due to confusion, several videos were published by unselected users misinterpreting the promotion and destroying their phones before the promotion start date. OnePlus later revised the rules of their promotion by allowing consumers to donate their old phones. There were 140,000 entrants in the contest with 100 winners.
On 13 August 2014, OnePlus hosted a contest to give invites, which were hard to come by at the time, to their female forum members. Users were asked to post a photo of themselves with the OnePlus logo, images would be shared in the forum and could be "liked" by other forum members.
The customer support at OnePlus was once the subject of strong criticism. In 2017, the company increased the number of customer service staff and set-up customer service and repair centers in Asia, Europe and the United States, greatly improving turnaround times for repairs and other issues.
OnePlus USB-C cable
After several weeks of customer complaints on OnePlus forums and on Reddit, Google engineer Benson Leung showed that the USB-C cable and USB-C-to-Micro-USB adapter offered by OnePlus at that time did not conform to the USB specification. OnePlus co-founder Carl Pei on 26 November 2015 admitted that the cable and adapter did not conform to the USB specification, and offered refunds (although not for cables bundled with the OnePlus 2 phone).
|OnePlus One||bacon||23 April 2014||6 June 2014|
|OnePlus 2||oneplus2||27 July 2015||11 August 2015|
|OnePlus X||onyx||29 October 2015||5 November 2015|
|OnePlus 3||oneplus3||14 June 2016||14 June 2016|
|OnePlus 3T||oneplus3t||15 November 2016||28 November 2016|
|OnePlus 5||cheeseburger||20 June 2017||27 June 2017|
|OnePlus 5T||dumpling||16 November 2017||21 November 2017|
|OnePlus 6||enchilada||16 May 2018||22 May 2018|
|OnePlus 6T||fajita||29 October 2018||6 November 2018|
|OnePlus 7||guacamoleb||14 May 2019||25 May 2019|
|OnePlus 7 Pro||guacamole|
The company's first product was the highly anticipated OnePlus One. It was unveiled on 22 April 2014, and was claimed as the "2014 Flagship Killer." The One had comparable, and in some ways better, specifications to other flagship phones of the year, while being sold at a significantly lower price at $299 for the 16 GB version or $349 for the 64 GB version.
The OnePlus 2 was the successor to the company's highly successful first phone. It was unveiled a little over a year after the One, on 27 July 2015. It was highly promoted as "2016 Flagship killer". There were very high expectations for the second generation OnePlus phones, partly because the company managed to create a high amount of hype for the upcoming phone. One of the marketing channels used was YouTube tech reviewer MKBHD who was sent a unit, which he covered in detail leading up to the launch.
The OnePlus 2 had specifications comparable to other flagship phones of the time, including the Qualcomm Snapdragon 810, though OnePlus had decided to leave out an NFC chip, as it didn't see mobile payment being an essential feature at the time. The phone was also one of the first Android devices to sport a USB-C port over the older micro USB port.
In advance of the OnePlus 2 launch, OnePlus assured customers that obtaining invites would be easier, and handsets would ship a lot quicker than with the OnePlus One. However, in a public apology, Carl Pei admitted the company had "messed up" the launch, and that OnePlus "only began shipping meaningful quantities [the week of 10 September 2015], nearly a month after [the] initial targeted shipping date."
Despite promising 24 months of software updates, and telling consumers that the OnePlus 2 would be updated to Android 7 "Nougat", it was eventually confirmed that this was not to happen, leaving the device on the older Android 6.0.1.
The OnePlus X was OnePlus' entrance to the budget phone market, at 5 inches instead of the One and 2's 5.5 inches. The phone was unveiled on 29 October 2015. The phone was sold for $249, and consisted mostly of the same internal components as the year and half old OnePlus One, but had an AMOLED display.
The OnePlus 3 was unveiled on 14 June 2016. The 3 was the company's first "metal unibody" phone. The phone launched with a Qualcomm Snapdragon 820, 6 GB of RAM and 64 GB of UFS 2.0 storage. The phone was well regarded amongst critics, mostly for its low price and high specifications.
The OnePlus 3T was unveiled on 15 November 2016 as a minor upgrade to the still relatively new OnePlus 3. The upgrade consisted the use of a newer SoC; the Qualcomm Snapdragon 820 was replaced with the Snapdragon 821. Also introduced were a higher-capacity battery, 64 or 128 GB of storage and 16 MP front-facing camera. The phone launched in the US on 22 November 2016 and in the EU on 28 November 2016.
The OnePlus 5 was unveiled on 20 June 2017. It launched with a Qualcomm Snapdragon 835, a dual-lens camera setup, up to 8 GB RAM, and up to 128 GB of storage. It was released in two colours: Midnight Black and Slate Gray. A third limited edition colour, Soft Gold was released on 7 August 2017. Another special edition colour was launched on 20 September 2017, in collaboration with Castelbajac.
The OnePlus 5T was unveiled on 16 November 2017, as the successor to the OnePlus 5. It features the same Qualcomm Snapdragon 835 SoC and storage options as its predecessor. Notable features include a larger 6" 18:9 display, a new "Face Unlock" facial recognition method, and an improved dual-lens camera.
OnePlus opened forums for the OnePlus 6 in April 2018 and launched the device on 17 May 2018 with sales starting on 22 May 2018. The phone notably features a display notch and water resistance (although not IP Code rated). The smartphone was the first from the company to offer a 256 GB inbuilt storage variant. At the launch event, OnePlus announced it would be opening five new OnePlus Experience stores in India, as well as 10 new service centres. It packs a 6.28 inches FHD+ Optic AMOLED Display. It comes wth 16mp f/1.7 aperture primary sensor with OIS and EIS and 20mp f/1.7 aperture depth sensor for portrait shots at the back and is able to record at 4K 60fps video and 16mp f/2.0 aperture front camera at the front with EIS. It features a lithium-ion 3300MAH battery and came with a 20 watts OnePlus Dash Charge. It was avilable in 4 colours, Mirror Black, Midnight Black, Silk White and Red. It was powered by the Qualcomm Snapdragon 845 and Adreno 630.
The OnePlus 6T was unveiled on 29 October 2018. It launched with a Qualcomm Snapdragon 845, a dual-lens camera setup, up to 8 GB RAM, and up to 256 GB of storage. It also features a larger 6.41" 19.5:9 Optic AMOLED display with in-display fingerprint sensor, and launched on OxygenOS based on Android 9 Pie. The camera has a 'Nightscape' mode which uses a longer exposure time to capture better photos in poor lighting conditions.
OnePlus 7 and OnePlus 7 Pro
The OnePlus 7 Pro and OnePlus 7 were launched on May 14, 2019 in Bangalore, New York, and London simultaneously and went on sale starting May 17. The OnePlus 7 Pro and OnePlus 7 are the first phones to go on sale with UFS 3.0 storage. The OnePlus 7 Pro features a curved edge-to-edge 6.67" 19.5:9 FLUID AMOLED display with a 3K resolution (3120x1440 pixels) and 90 Hz refresh rate. This phone is powered by Qualcomm's Snapdragon 855 SoC. Like its predecessor, it also comes with an optical in-display fingerprint sensor and launched with OxygenOS 9.5 (based on Android 9 Pie). It comes in three variants: 6GB RAM with 128GB storage, 8GB of RAM with 256GB storage and 12GB of RAM option with 256GB storage. The OnePlus 7 Pro also features a 4000mAh non-removable battery along with Warp Charge 30 technology.The budget OnePlus 7 which was launched with the flagship Pro version with two colours, Mirror Grey and the Red. It is available in 6GB RAM with 128 GB of internal storage or 8GB RAM with 128 or 256 GB of internal storage. It features a 6.41 inches FHD+ Optic Amoled Display(2340×1080 pixels resolution). The rear packs up a 48mp Sony IMX 586 primary sensor along with 5mp depth sensor, the front camera is a 16mp sensor. It is powered by the Qualcomm Snapdragon 855 and the Adreno 640. It was launched with Android 9 Pie with OxygenOS version 9.5.
|Name||Launch Variants||Special Variants||Limited Co-branded Variant|
|OnePlus One||Silk White, Sandstone Black||OnePlus JBL Limited Edition|
|OnePlus 2||Sandstone Black|
|OnePlus X||Onyx, Ceramic, Champagne|
|OnePlus 3||Graphite, Soft Gold|
|OnePlus 3T||Gunmetal, Soft Gold, Midnight Black||OnePlus 3T Colette 20th Anniversary Edition|
|OnePlus 5||Slate Gray, Soft Gold, Midnight Black||OnePlus 5 JCC+ Limited Edition "Callection"|
|OnePlus 5T||Midnight Black, Sandstone White||Lava Red||OnePlus 5T Star Wars Limited Edition (Sandstone White)|
|OnePlus 6||Mirror Black, Midnight Black, Silk White||Amber Red||OnePlus 6 Marvel Avengers Limited Edition|
|OnePlus 6T||Mirror Black, Midnight Black||Thunder Purple||OnePlus 6T McLaren Limited Edition (Papaya Orange)|
|OnePlus 7||Mirror Red, Mirror Grey, Mirror Blue|
|OnePlus 7 Pro||Nebula Blue, Mirror Grey, Almond|
OnePlus Bullets Wireless
At the launch event of the OnePlus 6, the company also announced the OnePlus Bullets Wireless earphones. The earphones have the company's Dash Charge technology with a USB-C port that allows five hours of playback for 10 minutes of charging. The earbuds feature a weather-resistant design and operates on Bluetooth connectivity with aptX technology. The Bullets Wireless earphones also supports Google Assistant from a button click. They went on sale at their website for $69.
OnePlus released the Bullets Wireless 2 alongside the OnePlus 7 and 7 Pro on May 14. The primary improvements to this 2nd generation are the sound quality (using a 10mm driver instead of a 7.2mm one in the Bullets Wireless v1), better battery life and charging speed (Warp Charge compatible), as well as a new design which removed the need of earhooks, while still fitting comfortably in the ears and not falling on their own.
In September 2018, the company confirmed it plans to venture into the smart TVs market with the OnePlus TV. The new division will be headed by the company CEO Pete Lau. OnePlus has later specified that the OnePlus TV will run a version of Google's Android TV operating system and that it will cost less than competing televisions.
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