|Broadcast area||Sydney, Melbourne, Brisbane, Adelaide, Perth, Darwin, Regional QLD, Northern NSW & Gold Coast, Southern NSW & ACT, Broken Hill, NSW, Griffith, Regional VIC, Mildura, Tasmania, Eastern SA, Spencer Gulf, SA, Central Australia, Regional WA|
|Picture format||576i (SDTV) 16:9 (Regional areas excluding Remote Eastern/|
1080i (HDTV) 16:9 (Metro areas and Remote Eastern/
|Owner||Ten Network Holdings|
(ViacomCBS Networks UK & Australia)
|Launched||26 March 2009|
|Replaced||10 HD (HD channel space; 2007–2009, later relaunched on 2 March 2016)|
|Freeview Ten metro (virtual)||12|
|Freeview WIN Northern NSW & Gold Coast(virtual)||51|
|Freeview SCA/Nine Tasmania(virtual)||52|
|Freeview SCA Regional QLD, Southern NSW & ACT, Regional Victoria, Spencer Gulf SA/Broken Hill NSW(virtual)||53|
|Freeview WIN/Prime Regional WA(virtual)||5|
|VAST (virtual)||1 or 81|
10 Bold is an Australian free-to-air digital television multichannel owned by Network 10. It originally launched on 26 March 2009 as One with a focus on broadcasting sports-based programming and events, but changed in April 2011 to more reality, scripted and adventure-based programming aimed at males between the ages of 25 to 54. As of October 2018, the channel now primarily broadcasts dramatic programming aimed towards viewers 40 and older.
Sports format channel
The channel commenced broadcasting as One HD on 26 March 2009 at 7.00 pm in Melbourne (due to live coverage of the Australian Football League) and at 7.30 pm in Sydney, Brisbane, Adelaide and Perth. The channel, owned by Network Ten, featured nonstop sport content including live sport, sports documentaries and sports-themed movies.
One initially broadcast in high definition on digital channels 1 and 11 with a standard definition simulcast on digital channel 12 known as One SD or One Digital. At launch, One replaced the previous Ten HD service and a standard definition simulcast of Ten HD called TenSD2.
One HD began broadcasting on Macquarie Media Group's owned and operated Southern Cross Ten regional television stations on digital channel 50 at 7.00 pm on 2 July 2009. Tasmania didn't broadcast it until 30 July 2009, and Mildura didn't broadcast it until 1 December 2009.
The simulcast on digital channel 11 was later reallocated for Ten's standard definition digital multichannel Eleven (Now 10 Peach) on 15 December 2010 in preparation for its launch on 11 January 2011. As a result, the channel's high definition simulcast was moved to channel 12, replacing the standard definition simulcast.
In 2011, the channel began to dilute its all-sport format to include adventure-themed reality programming such as Ice Road Truckers and Black Gold, and a weekly feature-length movie or documentary, usually, but not limited to, a sporting theme. In April 2011, it was revealed that the channel would shift to a more broad general entertainment channel aimed towards a younger male demographic, whilst still featuring sports programming.
Sports and entertainment channel
It was confirmed on 4 April 2011 that due to unsupportable overheads associated with running the station as an "all-sport" channel, One HD would begin to air more general entertainment programming alongside sport, particularly shows aimed at an older male audience and would also be rebranded as One. The changes were intended to make the channel a greater competitor against 7mate, which has a similar scope, and took place on 7 May 2011.
One's updated schedule included factuals such as Everest: Beyond the Limit, Extreme Fishing with Robson Green, Airline, Long Way Round, Ice Road Truckers, An Idiot Abroad, Cops, dramas such as Terriers, Lights Out, Sons of Anarchy, Burn Notice, Breakout Kings and Psych and films such as The Last King of Scotland, 28 Weeks Later, Babylon AD, Jarhead, Pitch Black, Doom, Hitman, The Manchurian Candidate and Walker Texas Ranger.
On 31 October 2018, One relaunched as 10 Boss, as part of a larger rebranding of Network Ten. Chief content officer Beverley McGarvey described "Boss" as reflecting an overall "attitude" in its programming, exemplified by a focus on characters with "bold" personalities or could be reasonably described as being a "boss" (such as Judge Judy). 10 Boss primarily targets viewers over the age of 40, and focuses primarily on dramas (such as Madam Secretary and NCIS).
On 10 December 2018, the channel was renamed 10 Bold, due to trademark conflicts with Fairfax Media (which had completed its merger with Nine Entertainment Co.) and the Australian Financial Review publication Boss. A press release promoting the rebranding acknowledged the conflict, describing the change as being an "early Christmas present to Nine", and quipping that "it's better to be bold than bossy".
The channel targets a broad range of viewers, broadcasting programs from Australia, New Zealand, the United Kingdom, Canada, and the United States, and complementing existing programming on Ten. Programs aired on the channel are scripted and adventure-based programming aimed at males between the ages of 25 to 54, mix of genres, including reality, lifestyle, drama, classic sitcoms from the 60s, 70s and 80s, comedies, live sport and action films.
- The Bill
- The Code
- CSI: Crime Scene Investigation
- CSI: Miami
- Diagnosis Murder
- Hawaii Five-0
- In the Dark
- Jake and the Fatman
- L.A.'s Finest
- Law & Order: Special Victims Unit
- MacGyver (1985 TV series)
- MacGyver (2016 TV series)
- MacGyver (2020 TV series)
- MacGyver (2021 TV series)
- Madam Secretary
- The Mentalist
- Mission: Impossible
- Nash Bridges
- NCIS: Los Angeles
- Ripper Street
- Star Trek
- Star Trek: Enterprise
- Star Trek: The Next Generation
- Star Trek: Voyager
- Walker, Texas Ranger
- Adventure Angler
- All 4 Adventure
- ETs Fishing Classics
- Extreme Fishing with Robson Green
- Fishing Edge
- The Home Team
- I Fish
- Into Water and Beyond
- Just Go
- Let's Do Coffee
- The Living Room
- The Offroad Adventure Show
- Pat Callinan's 4x4 Adventures
- Reel Action
- Reel Rock
- River to Reef
- Robson Green Extreme Fisherman
- Robson's Extreme Fishing Challenge
- What's Up Downunder
- Car Crash Britain: Caught on Camera
- Back in the Game
- Common Law
- The Crazy Ones
- Die On Your Feet
- Fast Forward
- Get Smart
- Happy Days
- Hogan's Heroes
- The Last Man on Earth
- Last Man Standing (Moved to 10 Peach)
- The League
- M*A*S*H (Moved to 7two, then 7flix)
- The Millers
- Raising Hope
- Sex & Drugs & Rock & Roll
- Wedding Band
- Whose Line Is It Anyway? (Now screening on FOX8 and the ABC)
- An Idiot Abroad
- Black Ops
- Great Bear Stakeout with Billy Connolly
- The Longest Day
- MegaStructures Breakdown
- Moments of Impact
- Monkeys Revealed
- Nature's Great Events
- Operation Repo
- Ross Noble's Australian Trip
- Ross Kemp: Back on the Frontline
- Ross Kemp: Middle East
- Ross Kemp: Return to Afghanistan
- Ross Kemp in Search of Pirates
- Sports Science
- Totally Wild
- Vanity Fair Confidential
- Whacked Out Sports
- Working With Dangerous Animals
- World's Busiest
- The Americans
- Blue Bloods
- Burn Notice
- CSI: Cyber
- CSI: NY
- Gang Related
- The Glades
- Highlander: The Series
- Homeland (moved to SBS)
- The Killing
- Mr & Mrs Murder (Channel 10 encore)
- NYC 22
- Sons of Anarchy
- Star Trek: Deep Space Nine
- Those Who Kill
- White Collar
- Zoo (Channel 10 encore)
- 4WD Touring Australia
- Big Fish Small Boats
- Blokesworld (moved to 7mate)
- Car Torque
- Driving Wars
- Escape with ET
- Extreme Boats Big Angry Fish
- Extreme Collectors
- Far Flung with Gary Mehigan
- Freddie Flintoff: Lord of the Fries
- International Fishing Series
- Merv Hughes Fishing
- Ozzie Holiday
- Temporary Australians
- Family Feud (Channel 10 simulcast)
- Jeopardy! (2008–2009 series only)
- Pointless (Channel 10 simulcast)
News and current affairs
- Beach Patrol
- Black Gold
- Bondi Ink Tattoo (10 Peach encore)
- Bondi Rescue (Channel 10 encore)
- Cops: Adults Only
- Everest: Beyond the Limit
- Fear Factor
- Fight Master: Bellator MMA
- Garage Gold
- GT Academy
- Hell's Kitchen
- Ice Road Truckers (Now on 7mate)
- MasterChef Australia (Channel 10 encore)
- Thrill Seekers
- World Class Bartender of the Year
- World's Toughest Trucker
- Aussie Racing Cars
- Australian GT Championship
- Australian Rally Championship
- ANDRA Pro Series Drag Racing
- Aussie Millions Poker Championship
- Before the Game (except in VIC)
- The Back Page
- Bellator MMA
- Dunlop Super2 Series
- Esports Gfinity Elite Series Australia (Now on 10 Peach)
- FIA Formula E Championship
- FIA World Rally Championship
- The Final Siren
- Football's Greatest Managers
- Football's Greatest Teams
- Football Stars of Tomorrow
- The Game Plan AFL
- The Game Plan NRL (Moved to Channel 10 in June 2012 in NSW and QLD only)
- Gillette World Sport
- International Fishing Series
- Just for Kicks
- Monster Jam
- NASCAR Sprint Cup Series
- NASCAR Nationwide Series
- Netball: ANZ Championship
- Netball: Constellation Cup
- Netball: International Series
- Netball World Cup
- One Week at a Time AFL
- One Week at a Time NRL
- The Open Championship
- Porsche Carrera Cup Highlights
- NASCAR: Highlights
- NHRA Camping World Drag Racing Series
- The Road to Rio
- The Rugby Championship
- Race to the Sky
- Sports Tonight
- Supercars: Highlights
- Super Rugby Extra Time
- SuperUtes Series
- Targa Tasmania
- Trans-Tasman Muscle Car Battle
- Thursday Night Live
- The Western Front (Channel 10 encore)
- Wild Racers
- Women's Big Bash League
- World Football News
- World Series Sprintcars
- World Skateboarding Championship
- World Sport
On 17 March 2009, Australian Swimming Championships was broadcast on 10 HD before the launch of 10 Bold on 26 March 2009 showing Live in 2009 until 2015.
In October 2011, it was confirmed that the National Basketball League games would be delayed. During the 2012–13 season, some Friday night games were shown live on 10 Bold at 9.30 pm. Live Sunday games returned to 10 at 2pm.
By March 2012, sport was very much a secondary focus of 10 Bold. Sport is only shown when it clashes with 10's regular programming or as HD simulcast when it airs on 10. Moto GP races airs only on 10 Bold except for the Australian GP round which airs on 10 as well as 10 Bold as HD simulcast. F1 qualifying is shown on 10 Bold live while 10 replays later on.
10 Bold broadcast Formula One Grand Prix every qualifying session shown live with a half-hour preview. Rights to be held till 2014, including IPTV rights from 2011 to 2014 and in 2015 onwards Formula One shows a 1-hour highlight package at 9.30pm Mondays on One that aren't live on Network Ten while continuing with a simulcast on tenplay.
10 Bold broadcast Moto GP every race live (qualifying in highlights only from 2014 onwards) from 2010 till 2014, then from 2015 to 2016. Moto2 and Moto3 and MotoGP will be shown on the Australian Motorcycle Grand Prix round only on Ten.
10 Bold had previously showed NASCAR, between 2010 and 2014 airing both Sprint Cup and Nationwide Series highlights. Every NASCAR Sprint Cup race was shown live between 2011 and 2014.
10 Bold shows highlights for every round of Super Rugby every Sunday morning and replays of every Wallabies Test at around midday, that was previously shown on TEN from The Rugby Championship and Spring Tour
10 Bold is available in 1080i high definition from the network's five metropolitan owned-and-operated stations, TEN Sydney, ATV Melbourne, TVQ Brisbane, ADS Adelaide, and NEW Perth and is also available in regional Australia in 576i standard definition from Southern Cross Austereo's owned-and-operated stations, SGS/SCN in Spencer Gulf and Broken Hill, GLV/BCV in Regional Victoria, CTC in Southern New South Wales/Australian Capital Territory and TNQ in Regional Queensland. WIN Television through its owned-and-operated stations, NRN in Northern New South Wales, MGS/LRS in eastern South Australia, and MDN in Griffith and the MIA. Digital joint-venture stations, MDV in Mildura, TDT in Tasmania, WDT in regional Western Australia, DTD in Darwin, and CDT in Central Australia (including remote NT, QLD and SA) also broadcast 10 Bold but in 1080i high definition just like 10 Bold in 10’s O&O stations.
Logo and identity history
- 26 March 2009 – 7 May 2011: Sharing One Passion Sport/Sport Lives Here
- 7 May 2011 – 31 October 2018: It All Lives Here
- 10 December 2018 – 1 August 2020: It's better to be bold than bossy!
- 2 August 2020 — present: Heroes Live Here
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- "7TWO for Tassie / Darwin, ONE for Mildura". 30 November 2009.
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- Kelly, Vivienne (10 December 2018). "Ten caves and renames '10 Boss' as '10 Bold'". Mumbrella. Retrieved 17 December 2018.
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- Knox, David (15 June 2015). "Multichannel Survey: Eleven / One". Archived from the original on 1 July 2015. Retrieved 16 June 2015.
- Knox, David (27 June 2009). "ONE SD coming to Foxtel cable". tvtonight.com.au. Archived from the original on 30 June 2009. Retrieved 28 June 2009.