One weird trick advertisements

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Example of a one weird trick ad for weight loss using a stock photograph

One weird trick, or one weird old tip, or one weird old trick and other variants are a form of clickbait advertising that has been common on the internet since around the late 2000s. The formula used in the advertisements was first applied to weight loss products but has since been extended to cures for problems including hair loss and diabetes.[1][2][3] A Federal Trade Commission investigation found that many of the ads sold "trial" packages that were never sent, and in 2011 it filed legal action against the promoters for defrauding millions of people.[4][5]

See also[edit]


  1. ^ Prepare to Be Shocked! Alex Kaufman, Slate, 30 July 2013. Retrieved 26 November 2015.
  2. ^ "One weird trick" ads demystified. Gitte Laasby, Milwaukee-Wisconsin Journal Sentinel, 1 August 2013. Retrieved 26 November 2015.
  3. ^ How A Canadian High School Dropout Took Over The Internet With 1 Weird Trick. Laura Northrup, Consumerist, 3 January 2014. Retrieved 26 November 2015.
  4. ^ Ubiquitous ‘tiny belly’ online ad part of scheme, government says. Paul Farhi, The Washington Post, 6 July 2011. Retrieved 26 November 2015.
  5. ^ FTC cracks down on bogus online news sites that are actually ads. Trine Tsouderos, Chicago Tribune, 22 March 2012. Retrieved 26 November 2015.