Onida Electronics

From Wikipedia, the free encyclopedia
Jump to: navigation, search
Mirc Electronics Pvt. Ltd.
Public BSE500279
Industry Consumer electronics
Founded 1981
Headquarters Mumbai, Maharashtra , India
Revenue Increase 15,284.6 million (US$230 million)[1]
Number of employees
1500 [2]
Website www.onida.com

Onida is an electronics brand of Mirc Electronics, based in India. Onida was well known in India for its colour CRT televisions.

Onida was ranked 51st among India's most trusted brands by the Brand Trust Report 2013 India study, a research conducted by Trust Research Advisory and subsequently, in the Brand Trust Report 2014, Onida was ranked 27th among India's most trusted brands.[3]


Onida was started by G.L. Mirchandani and Vijay Mansukhani in 1981 in Mumbai. G.L. Mirchandani is the chairman and managing director of M/s Mirc Electronics Ltd. He was educated in Colonel Brown Cambridge School and Harvard University.[4] In 1982, Onida started assembling television sets at their factory in Andheri, Mumbai. It was established as "Mirc Electronics" in 1981.[5] Since then, Onida has evolved into a multi-product company in the consumer durables and appliances sector. Onida achieved a 100% growth in ACs and microwave ovens and a 40% growth in washing machines last year.

Onida came out with the famous caption Neighbour's Envy, Owner's Pride. the popular theme of the ads was a devil complete with horns and tail in the 1980s.[6]

The devil was replaced by a married couple in 2010.[7] Onida has a network of 33 branch offices, 208 Customer Relation Centers and 41 depots spread across India.[8] As on 31 March 2005, Onida had a market capitalization of 3014.6 million.

Mirc Electronics won an "Award for Excellence in Electronics" in 1999, from the Ministry of Information Technology, Government of India.[9] Onida with its Sales & Marketing office in Dubai reported a 215 per cent export growth in two years, setting the base for an increased robust international presence.

The shipments to the Gulf contribute almost 65 per cent of Onida's export revenue, while shipments to the fast-growing East African market (Uganda, Tanzania, Kenya and Ethiopia) and the SAARC countries accounted for 16 per cent of export revenues. In addition to the Gulf countries, ONIDA has a presence in Russia, Ukraine and neighboring CIS countries. Apart from Television Exports to Russia, Onida also exports DVD players and high-end LCD televisions.[10]


Onida brand has following range of products.

See also[edit]


  1. ^ "2010 BSE Data". Bseindia.com. Retrieved 2010-08-30. 
  2. ^ "MIRC Electronics Limited". List-of-companies.org. Retrieved 2010-08-02. 
  3. ^ "India's Most Trusted Brands 2014". 
  4. ^ "Riding The Trough". Businessworld.in. 24 October 2009. Retrieved 2010-08-02. 
  5. ^ "About us". Onida. Retrieved 2010-08-02. 
  6. ^ Tripathi, Shailja (7 December 2014). "Give the devil his due". The Hindu. Retrieved 7 December 2014. 
  7. ^ "Onida: The devil's end". Business-standard.com. Retrieved 2010-08-30. 
  8. ^ "Onida to say goodbye to its 'iconic' devil: Rediff.com Business". Business.rediff.com. 7 September 2009. Retrieved 2010-08-02. 
  9. ^ "Interview of Mr. Gulu Mirchandani, Chairman & MD, Mirc Electronics". Indiainfoline.com. Retrieved 2010-08-02. 
  10. ^ "About us". Onida. Retrieved 2010-08-02. 

External links[edit]