Only The Beatles...

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Cassette insert (unfolded) for Only the Beatles...

Only The Beatles... is an unauthorized Beatles compilation album released in 1987 in audiocassette format, as a joint promotional campaign by Heineken Beer[1] and EMI;[2] consumers could obtain a copy of the album in exchange for four pull tabs from specially marked cans[3] and £2.99.[4]

The promotion began on 1 July. After 17 days, Apple Records' legal representation intervened.[5] Production and distribution were halted, and the album became a collector's item.

Track listing[edit]

  1. "Love Me Do"
  2. "Twist and Shout"
  3. "She Loves You"
  4. "This Boy"
  5. "Eight Days a Week"
  6. "All My Loving"
  7. "Ticket to Ride"
  8. "Yes It Is"
  9. "Ob-La-Di, Ob-La-Da"
  10. "Lucy in the Sky with Diamonds"
  11. "And I Love Her"
  12. "Strawberry Fields Forever"


  1. ^ Heineken beer can promotion at The Beatles Collectors' Reference Center; published 17 September 1999; retrieved 12 January 2013
  2. ^ "Only The Beatles" - Heineken Beer / EMI Promotion 1987, at, by Mitch McGeary; retrieved 12 January 2013
  3. ^ Promotional Heineken cans and display: Promotional Heineken cans and display: Accession numbers MLL.2005.41.23 to 25 at National Museums Liverpool; retrieved 12 January 2013
  4. ^ A Prize In Every Box: Premiums, Toys and Box-Tops, from Under the Influence, at, by [[Terry O'Reilly (broadcaster)|]]; published 12 January 2013; retrieved 12 January 2013
  5. ^ The Beatles Diary, Volume 2: After the Break-Up, 1970-2001, by Barry Miles and Keith Badman; Omnibus Press; 2001