Ooredoo

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Ooredoo QSC
Public
Traded asQEORDS
ADXORDS
LSEORDS
IndustryTelecommunications
Headquarters,
Areas served
North Africa, Middle East, Europe and Asia,
Key people
Sh. Abdulla bin Mohammed bin Saud Al Thani (chairman) Sh. Saud bin Nasser Al Thani (CEO)
RevenueUS$8.8bn (2015)[1]
QAR 3,080,458,000 (2014)[1]
QAR 2,528,387,000 (2014)[1]
Total assetsQAR 97,999,347,000 (2014)[1]
Total equityQAR 30,468,513,000 (2014)[1]
Number of employees
17,000 (2014)[1]
Websiteooredoo.com

Ooredoo QSC[2] (Arabic: أوريدو‎; formerly Qtel) is an international telecommunications company headquartered in Doha, Qatar. Ooredoo provides mobile, wireless, wireline, and content services with market share in domestic and international telecommunication markets, and in business (corporations and individuals) and residential markets. It is one of the world's largest mobile telecommunications companies, with over 114 million customers worldwide as of September 2015.[3]

Ooredoo is an international communications company operating across the Middle East, North Africa and Southeast Asia. Serving consumers and businesses in 10 countries, Ooredoo delivers the leading data experience through a broad range of content and services via its advanced, data-centric mobile and fixed networks.

Ooredoo made history when it became the first operator in the world to launch a live 5G network in May 2018. Ooredoo has been gearing up to test this new generation of 5G wireless technology since 2014. The 5G network has already been commercially launched in Qatar [4] and Kuwait.[5]

Ooredoo generated revenues of US$8.2 billion as of 31 December 2018. Its shares are listed on the Qatar Stock Exchange and the Abu Dhabi Securities Exchange, and was named "Best Mobile Operator of the Year" at the World Communication Awards 2013.

The Qatar-based telecommunications provider jumped to 41st in the Top 50 rankings, from 43rd in 2018, reporting a growth of 12% in brand value (US$3.8 billion) according to the 2019 Brand Finance Report. Also, Ooredoo Group maintained its Brand Rating status of AA+, with a Brand Strength Index (BSI) of 77.4, up from 74.7 the previous year.[6]

History[edit]

Ooredoo was founded in Doha in 1987 initially as a telephone exchange company. It has since grown to become the largest communications operator in Qatar offering new technologies to the country including mobile, broadband, digital, and fiber services. The publicly traded company has ownership from the royal family with H.E. Sheikh Abdullah Bin Mohammed Bin Saud Al Thani as the company's chairman and Sheikh Saud bin Nasser Al Thani as Ooredoo Group CEO. Waleed Al-Sayed is Ooredoo Group's deputy CEO and Ooredoo Qatar's CEO.

Qtel Group and all its operating companies worldwide were officially unified under Ooredoo Group in February 2013, as part of the company's strategy to combine its assets in order to form a global business within the telecommunications industry.[7] The name Ooredoo is Arabic for "I Want", chosen "to reflect the aspirations of Ooredoo customers and the core belief that Ooredoo can enrich people's lives and stimulate human growth in the communities where it operates."[8]

Ooredoo has experienced significant growth over the last six years, transforming from a single market operator in Qatar to an international communications company with a global customer base of more than 114 million customers worldwide (as of September 2015)[3] and consolidated revenues of QAR 24.2 billion for the first nine months of fiscal year 2015.

In 2010 the company upgraded its 3G network in the country and launched its Mobile Money service. By 2012, its network grew with its fiber network that provided services with download speeds of up to 100 Mbit/s, HDTV, and its initial phase of its 4G LTE mobile broadband service. The company's consumer base has grown significantly in recent times, from 1.9 million subscribers in 2008 to 2.5 million in 2012 within Qatar. Its annual revenues increased by QAR 3.5 billion from 2012 to 2013 in a single quarter.[9]

Current standing[edit]

In the 2010s the company has developed a strong partnership with Nokia in Qatar. In May 2016, the firm expanded this partnership with Nokia in a three-year deal to develop a nationwide mobile network in Qatar.[10] The firm has also broadened its reach with its operations on over 16 countries across the Persian Gulf, Middle East, North Africa, and Asia regions.[11] As of 2013, the company unified under Ooredoo Group. The firm has since experienced significant growth with QAR 24.2 billion in revenues in the first three quarters of 2015, and over 17,000 employees.

Ownership[edit]

According to Ooredoo's 2016 disclosures, 68% of the company is owned by Qatar government related entities, 10% by ADIA (UAE), and remaining 22% is on public market."[12]

Operating companies[edit]

Middle East[edit]

Ooredoo Qatar[edit]

Ooredoo branch in Al Khor, Qatar

Qtel was formally established under Law No. 13 of 1987.[13]

In 2006, Qtel launched 3G services and announced a series of initiatives, including an equity partnership with AT&T in NavLink, international high- speed mobile data (GPRS) roaming services and the launch of IP (Internet Protocol) and telephony services.[14]

In 2010, Qtel launched its Mobile Money service and upgraded its 3G network.[15]

QTel Tower in West Bay, Doha, Qatar

In 2012, Qtel continued its roll-out of the nationwide Qtel Fibre network, offering packages with download speeds of up to 300 Mbit/s and HDTV + ooredoo TV . Qtel also began the trial phase of its 4G LTE mobile broadband service.[16]

In February 2013, Qtel officially rebranded as Ooredoo.[7]

In 2015, Ooredoo Qatar announced the launch of Ooredoo SuperNet in one of the most significant network evolutions in Qatar's history. The company introduced three-band carrier aggregation, building on its position of being the first and only company to combine 20+10 MHz bands on its 4G+ network.[17]

On July 7, 2017, at the beginning of the Qatar diplomatic crisis, Ooredoo changed its network name to Tamim Almajd in a show of solidarity with the Emir Sheikh Tamim bin Hamad Al Thani.[18]

Ooredoo Oman[edit]

Ooredoo Oman was formerly known as Nawras, which was launched in Oman in 2004.[19] The company has been listed on the Muscat Securities Market since 2010.

In November 2014, Nawras officially rebranded as Ooredoo Oman.[19]

Ooredoo Oman provides landline voice services to business and residential customers. It also provides a range of prepaid and post-paid mobile phone plans, and broadband internet service, both home and mobile (3G+).

The home broadband and voice service is powered by WiMAX (Worldwide Interoperability for Microwave Access) technology. Ooredoo Oman was first to deploy 3G+ in Oman and is the only operator to deploy WiMAX commercially in Oman.[20]

In October 2015, Ooredoo Oman was recognised as one of Oman's Top 20 Performing Companies for the fifth consecutive year.[21]

Ooredoo Kuwait[edit]

Ooredoo Kuwait's operations began in December 1999 as Wataniya Telecom when it launched wireless services as the second operator in the country.

In March 2007, Ooredoo acquired Kuwait's Wataniya Telecom for US$3.8 billion.[22]

In May 2014, Wataniya Telecom officially rebranded as Ooredoo Kuwait.[23]

Asiacell (Iraq)[edit]

Asiacell, the first mobile telecommunications company in Iraq, was established in Sulaymaniyah in 1999.

In August 2007, Asiacell bid and won a 15-year national license, becoming the GSM telecom operator with the largest long-term network coverage in Iraq. To handle new business operations, Asiacell also simultaneously established new executive offices in Baghdad, Basra, and other major cities in Iraq.[24]

Ooredoo Palestine[edit]

North Africa[edit]

Ooredoo Algeria[edit]

Ooredoo Algeria's operations began in 2004 as Nedjma, positioned as the first multimedia operator in Algeria.

In November 2013, Nedjma officially rebranded as Ooredoo Algeria.[25]

Ooredoo Algeria introduced the first EDGE network in the country in 2004 and launched 3G services in Algeria in December 2013.[26]

Ooredoo Tunisia[edit]

Ooredoo Tunisia was founded in May 2002 as Tunisiana and began commercial operations in December the same year.

In April 2014, Tunisiana officially rebranded as Ooredoo Tunisia.[27]

Southeast Asia[edit]

Ooredoo Maldives[edit]

Ooredoo Maldives' operations began in February 2005 as Wataniya Maldives, after it was selected during a competitive bidding process with three other companies.

In December 2013, Wataniya Telecom officially rebranded as Ooredoo Maldives.[28]

Indosat Ooredoo[edit]

Indosat was founded in 1967 and began as a commercial international telecommunications service provider (IDD) in September 1969.[29] It is partially owned by the Indonesian government.

In November 2015, Indosat officially rebranded as Indosat Ooredoo.[30] Indosat Ooredoo is the second largest mobile network operator in Indonesia, with a subscriber's strength of 58.0 million users.[31]

Ooredoo Myanmar[edit]

In June 2013, Ooredoo was chosen as one of the two successful applicants among 90 bidders to be awarded a license to operate in Myanmar, considered one of the Asia's last remaining greenfield telecom markets.

Formal licenses were granted in January 2014, and Ooredoo pledged an investment of $15 billion to develop Myanmar's telecoms sector, with plans to cover 75 per cent of the population in five years.[32]

Sponsorships[edit]

Leo Messi has worked with Ooredoo since 2013 as their global brand ambassador.[33] As part of the partnership, Ooredoo and the Leo Messi Foundation have developed and sponsored projects to stimulate human growth and development across the Middle East, North Africa and Southeast Asia.

Ooredoo has sponsored the French Ligue 1 club Paris Saint-Germain since 2013.[34] The football club and Ooredoo have collaborated on football community coaching programmes for youth around the world to support human growth. Ooredoo and Paris Saint-Germain also launched a digital campaign called 'Fans do wonders' where fans around the world were connected with Paris Saint- Germain's star players using Ooredoo's internet network.

References[edit]

  1. ^ a b c d e f "Annual Report 2014" (PDF). Ooredoo. 2015.
  2. ^ https://www.gulf-times.com/story/357550/Legal-name-officially-changes-to-Ooredoo-QSC
  3. ^ a b Zigu. "QTel SWOT Analysis - USP & Competitors - BrandGuide - MBA Skool-Study.Learn.Share". Retrieved 29 August 2017.
  4. ^ https://www.ooredoo.com/en/media/news_view/ooredoo-first-in-the-world-to-launch-5g-commercial-network/
  5. ^ https://www.ooredoo.com/en/media/news_view/ooredoo-launches-the-5g-commercially/
  6. ^ https://brandirectory.com/rankings/telecoms-300-2018
  7. ^ a b "Qtel Rebrands As Ooredoo in Major Global Initiative".
  8. ^ "Qtel Rebranding Calling Dr. Dre".
  9. ^ "Qtel - Qatar". www.qatar.doingbusinessguide.co.uk. Retrieved 29 August 2017.
  10. ^ "Qatar - Telecoms.com". telecoms.com. Retrieved 29 August 2017.
  11. ^ "Financial Times". Financial Times. Retrieved 29 August 2017.
  12. ^ http://ooredoo.com/wp-content/uploads/2016/08/201608_Ooredoo_Ownership_Structure.pdf
  13. ^ "Qatar Telecom". www.linkedin.com. Retrieved 9 February 2016.
  14. ^ "Qtel launches managed IP telephony service". www.telecompaper.com. Retrieved 9 February 2016.
  15. ^ "OOREDOO – ORDS | 2010 | | Gulfbase". www.gulfbase.com. Retrieved 9 February 2016.
  16. ^ "Qtel launches LTE trial ahead of end-year launch". www.telegeography.com. Retrieved 9 February 2016.
  17. ^ "Ooredoo begins biggest network upgrade in Qatar". www.thepeninsulaqatar.com. Retrieved 9 February 2016.
  18. ^ Ooredoo Qatar [@OoredooQatar] (6 July 2017). "Dear customer, Ooredoos' network name has been changed to "Tamim Almajd ". #WeAreAllQatar" (Tweet) – via Twitter.
  19. ^ a b "Nawras rebrands as Ooredoo". Times of Oman. Retrieved 9 February 2016.
  20. ^ "Secure Login". nawras.om. Retrieved 9 February 2016.
  21. ^ "pr | Al Bawaba". www.albawaba.com. Retrieved 9 February 2016.
  22. ^ "KUNA :: Wataniya deal closed at USD 3.8 billion 14/03/2007". www.kuna.net.kw. Retrieved 9 February 2016.
  23. ^ "Wataniya becomes Ooredoo, a global brand – Telecom player now operates in 15 countries, serves 97,000,000 customers – Kuwait Times". Kuwait Times. Retrieved 9 February 2016.
  24. ^ "GulfTalent". www.gulftalent.com. Retrieved 9 February 2016.
  25. ^ "Qatar's Ooredoo rebrands Algerian telco Nedjma". Arabian Business. Retrieved 9 February 2016.
  26. ^ "Ooredoo: Best 3G+ network in Algeria". www.telecomreview.com. Retrieved 9 February 2016.
  27. ^ "Tunisiana completes Ooredoo rebranding". www.telegeography.com. Retrieved 9 February 2016.
  28. ^ "Wataniya rebrands as Ooredoo – Haveeru Videos". Haveeru Online. Retrieved 9 February 2016.
  29. ^ "Indosat: About Us".
  30. ^ "Indosat Ganti Nama jadi Indosat Ooredoo". CNN Indonesia. Retrieved 25 February 2016.
  31. ^ "Pendapatan 2018 Anjlok Indosat Salahkan Registrasi SIM Prabayar". Kompas Indonesia. Retrieved 9 March 2019.
  32. ^ "Exclusive: Ooredoo CEO Dr.Nasser Marafih On Rebranding, Taxes And 2022 World Cup | Gulf Business". Gulf Business. Retrieved 9 February 2016.
  33. ^ Administrator, System. "Messi becomes brand ambassador for 'Ooredoo'". www.emirates247.com. Retrieved 9 February 2016.
  34. ^ "PSG sign major sponsorship deal with Ooredoo – Sports Sponsorship news – Soccer Europe – SportsPro Media". www.sportspromedia.com. Retrieved 9 February 2016.