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OpenMarket, Inc.
Privately held company
Industry Wireless technology
Founded 1999 (1999) in Seattle, Washington
Headquarters Seattle, Washington
Number of locations
Area served
Key people
Jay Emmet (General Manager)[1]
Services Enterprise mobile engagement
Mobile messaging
One-way and two-way global SMS
Push notifications
Number of employees
Parent Amdocs

OpenMarket Inc. is a global company that provides Saas-based mobile messaging solutions to enterprises, including global one-way and two-way SMS, MMS, push notifications, short codes and virtual mobile numbers.[2] OpenMarket began operations in 2006, and in June 2006 was acquired by Amdocs, Inc.[3] The company is headquartered in Seattle, Washington, USA, with offices in Detroit, London, Sydney, and Pune.


OpenMarket began as part of Qpass, a technology company that specialized in providing the infrastructure for electronic payments. In February 2006, Qpass acquired Simplewire, a provider of mobile messaging, payments and other services, which began operations in 2001. In June 2006, Amdocs, Inc. acquired Qpass and separated the company into two divisions. OpenMarket became the division focused on enterprise mobile services. Later in June 2006, OpenMarket launched OpenMarket Exchange, a web-based system that enabled media companies and service providers to process direct-to-consumer mobile transactions.[citation needed]

On March 23, 2010, at the International CTIA Wireless conference, Amdocs announced the acquisition of MX Telecom, a London-based mobile messaging and payments aggregator for approximately $104 million. Amdocs acquired MX Telecom with the aim of expanding the OpenMarket business into new international markets with its CMX2 platform. In May 2010, OpenMarket announced enhancements to the CMX2 product, now known as the OpenMarket Mobile Engagement Platform, including MMS capabilities that allow companies to distribute rich media content directly to consumers.[4] In October 2010, OpenMarket announced a new mobile payment service which allows companies to sell and market their goods and services to consumers via the mobile channel .

In September 2011, OpenMarket was featured on Mobile Future Forward in Seattle, discussing the topic of mobile payments among teens, together with other executives from Google, Walmart, amd T-Mobile USA.[5]

In May 2012, the company launched Push Notification services, enabling businesses to engage and interact with both consumers and their smart phone-based applications . In August 2012, OpenMarket supported the introduction of Payforit 4, which allows consumers to pay for goods and services on their mobile devices by charging the payment back to their mobile bills . This service is now widely used, particularly in the charity sector to process mobile payments for fundraising campaigns.[citation needed]

In 2013, OpenMarket introduced SMS-based two-factor authentication (2FA) via its Mobile Engagement Platform. By utilizing the OpenMarket’s 2FA solution CIOs and other IT decision-makers can leverage out-of-band authentication via mobile devices to provide secure access, consumer identity protection and fraud prevention.[citation needed]

See also[edit]


  1. ^ Barker, Ian (10 April 2014). "OpenMarket introduces new messaging solutions for enterprise IT". Betanews. Retrieved 28 February 2015. 
  2. ^ Paz-Frankel, Einat (24 February 2008). "Mercury hot for text messaging". American City Business Journals. Retrieved 28 February 2015. 
  3. ^ "OpenMarket Adds US Long Code Mobile Messaging Capabilities for Enterprise Operational and Customer Service Use Cases". MarketWatch. 8 July 2014. Retrieved 28 February 2015. 
  4. ^ Barker, Ian (6 October 2014). "Using mobile messaging to deliver better customer service". Betanews. Retrieved 28 February 2015. 
  5. ^ Duryee, Tricia (13 September 2011). "Socially Awkward Teens May Drive Mobile Payment Adoption". All Things D. Retrieved 28 February 2015. 

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