OpenX (company)

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OpenX
Private
Industry Online Advertising, Big Data
Founded 2008
Headquarters Pasadena, California
Key people
Tim Cadogan (CEO)
Products Ad Server, Ad exchange, SSP
Number of employees
500+[1]
Website Official website

OpenX is a programmatic advertising technology company. The company has developed an integrated technology platform that combines ad server and a real-time bidding (RTB) exchange with a standard supply-side platform (SSP) ensuring the highest real-time value for any trade. OpenX was founded in 2008[citation needed] and has raised over $75 million from Accel, Index, Samsung, Dentsu, Mangrove Capital and others.[1]

Background[edit]

According to Pixelate, OpenX Marketplace had the highest quality ad inventory in 2015, beating Google's ad marketplace (Google Adx)[citation needed]. OpenX integrations are widely distributed / long tail and currently sees the second most impressions (2%) on the internet, after Google.[2] Its new traffic quality platform for viewability and fraud detection technology has the ability to leverage this position by seeing impressions earlier than existing ad verification / pre-bid solutions used by DSP and agency trading desks.[3]

  • OpenX was ranked the 3rd fastest growing software company in North America with 44,075% growth in revenues from 2008-2012 by Deloitte's Technology Fast 500.[4]
  • According to a report from LeadLedger.com, OpenX had the second largest publisher ad server install base behind Google in 2013.[5]
  • OpenX's current products include the OpenX Exchange, Ad Server and SSP (supply-side platform) with Demand Fusion.[citation needed]
  • 96% of top 100 brand advertisers and 58% of comScore 100 publishers work with OpenX, conducting 250 billion monthly transactions with 12 billion daily bids from buyers. All major demand side platforms (DSP) including AdRoll, Rocketfuel, Criteo, PerfectCPM, Turn, MediaMath, Invite Media and AppNexus buy from OpenX ad exchange.[citation needed]
  • OpenX competes with Google's AdX and Adserver and yield optimization technology (formerly Admeld) Google, DoubleClick/Ad Manager, AppNexus and Facebook Ad Exchange (FBX).[citation needed]
  • OpenX currently has offices in California (Pasadena (HQ) and Silicon Valley), New York, Tokyo, London and Munich.[citation needed]

References[edit]

External links[edit]