Opinion Research Corporation

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Opinion Research Corporation
Industry Market Research, Business Services
Founded 1938
Headquarters Princeton, New Jersey
Key people
Marc Litvinoff(President)[1]
Products Research
Social research
Marketing research
Revenue $499.9 million (InfoGROUP2009)[2]
$21.1 million (InfoGROUP2009)[3]
Owner Lake Capital
Website opinionresearch.com

Opinion Research Corporation is a demographic, health, and market research company based in Princeton, New Jersey. It was founded in 1938 by Claude Robinson and George Gallup, although Gallup quickly left the firm in 1939.[4] Opinion Research Corp was acquired by InfoUSA on August 4, 2006 for $12 per share in cash.[5] The company announced its return to independent status through a partnership and majority investment from Lake Capital effective 1 July 2011.[6]

ORC has its worldwide headquarters in Princeton, and offices across the U.S., Europe and the Asia Pacific region. Founded in 1938, ORC offers a comprehensive portfolio of research products and services which provide insight into the attitudes and needs of both consumers and business executives across a range of industries. The Company’s expertise is focused in the areas of customer engagement strategies, market planning & development, employee engagement, corporate brand & reputation management, competitive intelligence and on-demand business intelligence.[7]

Globally, ORC operates in Asia as NWC Opinion Research, with offices in Australia, Singapore, Hong Kong, and China; in Europe as ORC International with offices in London, Manchester and Edinburgh; and in the United States as ORC with offices in Princeton, New York City, Chicago, Boston, Washington D.C., Minneapolis, and Seattle.

ORC is a founding member of the Council of American Survey Research Organizations (CASRO), a member of the European Society for Opinion and Marketing Research (ESOMAR), a member of the Association of Market and Social Research Organizations in Australia, and a member of the MRS Company Partner Service, a UK-based association for the promotion of professional standards.

The Company’s research is seen around the world through the CNN/Opinion Research Corporation Poll [8] and through its partnership with NYSE Euronext [9] on the annual NYSE Euronext CEO Report [10] which surveys CEOs of the New York Stock Exchange’s listing companies on topics ranging from globalization and governance to strategy and human resources.


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