Oppo

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OPPO
Native name
Chinese广东欧珀移动通信有限公司
MandarinGuǎngdōng Ōupò Yídòng Tōngxìn Yǒuxiàn Gōngsī
LiterallyGuangdong Opper Mobile Communication Co., Ltd.
Subsidiary
IndustryConsumer electronics
Founded2001; 19 years ago (2001)
FounderTony Chen (陈明永)
Headquarters,
China
Area served
Worldwide
Key people
Tony Chen (陈明永) (founder & CEO)
ProductsHi-fi, home theatre, audiovisual, smartphones
ParentBBK Electronics
Websitewww.oppo.com

Guangdong OPPO Mobile Telecommunications Corp., Ltd, commonly referred to as OPPO, is a Chinese consumer electronics and mobile communications company headquartered in Dongguan, Guangdong. It is a subsidiary of BBK Electronics Corporation along with OnePlus, Vivo, and Realme. Its major product lines include smartphones, audio devices, Blu-ray players, and other electronic products.

History[edit]

The brand name OPPO was registered in China in 2001 and launched in 2004.[1] Since then, they have expanded to all parts of the world.

In June 2016, OPPO became the biggest smartphone manufacturer in China,[2] selling its phones at more than 200,000 retail outlets.[3] OPPO was the top smartphone brand in China in 2019 and was ranked No. 5, in market share, worldwide.[4]

Branding[edit]

OPPO logo used until March 19, 2019 in China and August 2019 in other countries

Korean boy band 2PM prepared a song known as "Follow Your Soul" in a promotional deal with OPPO for launching its brand in Thailand in 2010.[5] In June 2015, the company signed an agreement with FC Barcelona to sponsor the Spanish football club.[6][7][8]

In 2016, the Philippine Basketball Association tied up with this company as its official smartphone partner, beginning with the 2016 PBA Commissioner's Cup which began on 10 February.[citation needed]

OPPO also hires celebrity endorsers in Vietnam, especially Sơn Tùng M-TP who endorses three smartphone units like Neo 5, Neo 7 and F1s. OPPO made a sponsorship to one of Vietnam's top-rated reality shows, The Face Vietnam.[citation needed]

In October 2017, OPPO Thailand launched a new ad of OPPO F5 smartphone with a new ad presenter: famous Thai actor, Nadech Kugimiya. OPPO Malaysia also launched a new OPPO F5 smartphone with Fattah Amin and Ayda Jebat as their brand ambassadors.[citation needed]

In 2017, OPPO won the bid to sponsor the Indian national cricket team and has achieved the rights to display their logo on the team's kits from 2017 to 2022. Within this period the Indian national cricket team will play 259 International matches consisting of 62 Tests, 152 ODIs, and 45 T20 Internationals. This number also includes the 2019 World Cup in England and 2020 T20 World Cup in Australia. The current base price for bilateral matches involving India has been set at Rs 4.1 crore (approx.) and for Asian Cricket Council (ACC) and International Cricket Council (ICC) matches, it is Rs 1.56 crore (approx.) - almost a four-fold increase from its earlier rate.[relevant? ]

In 2019, OPPO became a sponsoring partner of the French Open Grand Slam tennis tournament that is held in Roland-Garros, Paris. The same year, they also became a sponsoring partner of The Wimbledon Championships for 5 years as the first official smartphone partner.[9]

In 2019, according to a survey conducted by Numr Research, a market research company in India, OPPO emerged as the brand with highest Net Promoter Score in India [10][11][12][13]

Products[edit]

Phones[edit]

Headphones and amplifiers[edit]

In 2014, OPPO released a number of high end headphones and amplifiers. The flagship PM-1 and PM-2 headphones along with the HA-1 desktop amplifier have been heavily promoted in the audio community. One blogger declares the PM-1 is "near to perfect".[14]

Released in 2015, the HA-2, was a portable version of the HA-1 amp/DAC which featured a battery pack option as well as a stitched leather casing. The phone played music in real-time to the HA-2 (via the included Android micro USB cable or iOS lightning cable, or USB cable if from PC). It also can be charged using an included "rapid charger" charging kit. The battery pack feature can only be used simultaneously while the HA-2 is used to play music if the playing (source) device is an Apple iOS device. In October 2016 an updated version was released with a new DAC chip and now named HA-2SE. Otherwise, it was the same as the HA-2.[citation needed]

Smartwatches[edit]

Oppo launched its first smartwatch Oppo Watch in 2020 in its home market in China.

Controversies[edit]

In March 2017, the company saw a protest over an insult to the Indian national flag: while on an inspection of the unit, Suhahu, a Chinese and senior official of the company, allegedly tore apart posters of the flag and put them in the dustbin.[1][2] It was followed by a mass resignation of the Punjab service unit.[15]

See also[edit]

  • Oppo Digital, similarly named to OPPO but an independent company under parent BBK Electronics which designed and markets audio and video equipment.
  • Realme, formerly a brand of OPPO, but was incorporated as a member of the BBK Electronics family in May 2018. It is unclear whether the corporation is still owned by OPPO, or if ownership was transferred directly to BBK.
  • OnePlus, a corporation founded in 2013 that is a subsidiary of OPPO.
  • Vivo, another major phone company owned by BBK Electronics.

References[edit]

  1. ^ "About Us - OPPO Global". www.oppo.com. Retrieved 26 July 2017.
  2. ^ "TECHNOXMART | OPPO Becomes the Leading Smartphone Brand in China in June 2016". www.technoxmart.com. Archived from the original on 28 July 2016. Retrieved 25 May 2019.
  3. ^ Upstarts on top / How OPPO and Vivo are beating Apple, Xiaomi and the gang. Economist, February 4th-10th 2017, page 56.
  4. ^ "Q2 smartphones: Samsung grows, Huawei slows and Apple flows". telecoms.com. Archived from the original on 1 August 2019. Retrieved 7 August 2019.
  5. ^ Hotmaster121 (25 May 2019). "[M/V] TECHNOXMART". Retrieved 25 May 2019 – via Web Url.
  6. ^ "Launched OPPO F7 with Bezel-Less Display and 25 Megapixel Camera in India; Price, Specification". technoxmart.com. Retrieved 25 May 2019.
  7. ^ "OPPO phones". technoxmart.com. Retrieved 25 May 2019.
  8. ^ "OPPO Reno Series Launch on May 28 in India: Check Prices, Reno 10X Zoom Edition Models, Reno Specifications". technoxmart.com. Retrieved 25 May 2019.
  9. ^ "Oppo signs up as first Asian sponsor of Wimbledon Championships". The Drum. Retrieved 9 June 2020.
  10. ^ "Oppo Tops Customer Satisfaction Survey by Numr Research, Followed by OnePlus, Huawei".
  11. ^ "OPPO, OnePlus, Huawei rank high in smartphones survey".
  12. ^ "Oppo, OnePlus, Huawei rank high in customer satisfaction survey by Numr Research".
  13. ^ "Oppo बना भारत का सबसे भरोसेमंद स्मार्टफोन ब्रैंड, दूसरी कंपनियों को छोड़ा पीछे" (in Hindi).
  14. ^ "OPPO PM-2 Headphone Review". www.AudiophileON.com. Archived from the original on 29 May 2015. Retrieved 28 May 2015.
  15. ^ shivam, dubey (25 May 2019). "OPPO A7 4GB Ram Variation, OPPO R17 Pro Cost in India Cut by Up to Rs. 10,000 Statement - technoxmart Blog". technoxmart Blog. Retrieved 25 May 2019.[unreliable source?]

External links[edit]