|Founded||2001 (company founded) |
2004 (globally registered)
|Chen Mingyong (陈明永) (Founder & CEO)|
|Products||Hi-fi, home theatre, audiovisual, smartphones|
|Literal meaning||Guangdong OPPO Mobile Telecommunications Corp., Ltd.|
Guangdong OPPO Mobile Telecommunications Corp., Ltd, commonly referred to as OPPO, is a Chinese consumer electronics and mobile communications company headquartered in Dongguan, Guangdong, in China, and known for its smartphones, Blu-ray players and other electronic devices that are made in China. A leading manufacturer of smartphones, OPPO was the top smartphone brand in China in 2019 and was ranked No. 5 worldwide.
The brand name OPPO was registered in China in 2001 and launched in 2004. Since then, they have expanded to all parts of the world.
Korean boy band 2PM prepared a song known as "Follow Your Soul" in a promotional deal with OPPO for launching its brand in Thailand in 2010. In June 2015, the company signed an agreement with FC Barcelona to sponsor the Spanish football club.
In 2016, PBA tied up with this company as its official smartphone partner starting from 2016 PBA Commissioner's Cup which was held on February 10.
OPPO also hires celebrity endorsers in Vietnam, especially Sơn Tùng M-TP who endorses three smartphone units like Neo 5, Neo 7 and F1s. OPPO made a sponsorship to one of Vietnam's top-rated reality shows, The Face Vietnam.
In October 2017, OPPO Thailand launched a new ad of OPPO F5 smartphone with a new ad presenter: famous Thai actor, Nadech Kugimiya. OPPO Malaysia also launched a new OPPO F5 smartphone with Fattah Amin and Ayda Jebat as their brand ambassadors.
In 2017, OPPO won the bid to sponsor the Indian national cricket team and has achieved the rights to display their logo on the team’s kits from 2017 to 2022. Within this period the Indian national cricket team will play 259 International matches consisting of 62 Tests, 152 ODIs, and 45 T20 Internationals. This number also includes the 2019 World Cup in England and 2020 T20 World Cup in Australia. The current base price for bilateral matches involving India has been set at Rs 4.1 crore (approx.) and for Asian Cricket Council (ACC) and International Cricket Council (ICC) matches, it is Rs 1.56 crore (approx.) - almost a four-fold increase from its earlier rate.[relevant? ]
In 2019 OPPO became a sponsoring partner of the French Open Grand Slam tennis tournament that is held in Roland-Garros, Paris.
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Headphones and amplifiers
In 2014, OPPO released a number of high end headphones and amplifiers. The flagship PM-1 and PM-2 headphones along with the HA-1 desktop amplifier have been heavily promoted in the audio community. One blogger declares the PM-2 is "near to perfect".
Released in 2015, the HA-2, was a portable version of the HA-1 amp/DAC which featured a battery pack option as well as a stitched leather casing. The phone played music in real-time to the HA-2 (via the included Android or iOS micro USB cable, or USB cable if from PC). It also can be charged using an included "rapid charger" charging kit. The battery pack feature can only be used simultaneously while the HA-2 is used to play music if the playing (source) device is an Apple iOS device. In October 2016 an updated version was released with a new DAC chip and now named HA-2SE. Otherwise, it was the same as the HA-2.
- Oppo Digital, similarly named to OPPO but an independent company under parent BBK which designed and markets audio and video equipment
- Realme, formerly a brand of OPPO, but was spun off as an independent company
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