OPPO Electronics

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OPPO Electronics Corp.
Native name
广东欧珀移动通信有限公司
Subsidiary
Industry Consumer electronics
Founded 2001; 16 years ago (2001) (company founded)
2004 (globally registered)
Founder Chén Míngyǒng (陈明永)
Headquarters Dongguan, Guangdong, China
Area served
Worldwide
Key people
Chén Míngyǒng (CEO)
Products Hi-fi, home theatre, Audio-Visual, smartphones
Parent BBK Electronics
Divisions OPPO Digital
Subsidiaries OnePlus
Website oppo.com
oppodigital.com
OPPO 欧珀
Simplified Chinese 广东欧珀移动通信有限公司
Traditional Chinese 廣東歐珀移動通信有限公司
Literal meaning Guangdong Oppo Mobile Communications Co., Ltd.

OPPO Electronics Corp. (commonly referred to as OPPO) is a Chinese consumer electronics firm based in Guangdong. OPPO's major product lines include smartphones, Blu-ray players and other electronic devices. It was registered in 2001 and launched in China in 2004[1], the company has registered the OPPO brand name in many parts of the world.

OPPO is known for its camera phone brand, mainly targeting for young people.

According to IDC report, it was ranked as number 4 smartphone brand worldwide in 2017 Q1, and was number 1 smartphone brand in China in 2016.[2]

It released Selfie Expert F series in 2016.[3]

It has acquired the rights to sponsor the Indian national cricket team for the period 2017-2022.[citation needed]

Divisions[edit]

OPPO China, OPPO Myanmar, OPPO Philippines, OPPO Malaysia, OPPO Vietnam, OPPO Thailand, OPPO India, OPPO Sri Lanka, OPPO Pakistan, OPPO Bangladesh and OPPO Indonesia are the regional divisions of OPPO, each designing products for their own regional needs.

OPPO Digital is an independently operated division of OPPO. Founded in 2004, it is based in Mountain View, California, United States.[4] It is known for its universal upconverting DVD and Blu-ray Disc players. Its first product was the OPPO OPDV971H Up-Converting Universal DVD Player.[5]

Products[edit]

Phones[edit]

OPPO entered the mobile phone market in 2008.[citation needed]

The OPPO Find 7 is a phablet with a total of 3GB of RAM and a 2.5 GHz Quad-Core processor.[6] The OPPO Find 7 is also available in another variant called the Find 7a, which has a 1080p screen and 2GB of RAM compared to the Find 7, which sports higher specs. It was announced on 19 March 2014 and was released in April 2014. It is similar in design to the OnePlus One released in April 2014.

In September 2013, OPPO announced the N1. A successor, the OPPO N3, is priced at $449 as of early 2016.[7]

May 2017, OPPO has launched A77 in Taiwanese. it is fueled by a 1.5GHz octa-core MediaTek MT6750T processor combined with 4GB of RAM and runs on Android 6.0 Marshmallow OS.[8]

The OPPO R5, which was launched in November 2014, was at the time the world's thinnest smartphone.[9] It is 4.85mm in thickness except for a slight bulge where the camera lens is located. The R5 has a 2,000 mAh battery which can be charged up to 75% in 30 minutes using OPPO's own VOOC Flash Charging technology.[10] The R5 uses a SnapDragon 615 octa-core processor, running at 2.1 GHz.[7][11] OPPO began shipping the R5 in the UK on 20 February 2015.[12] One of OPPO's older phones, the Finder, previously held the record for the world's thinnest smartphone.[13] In June 2016, OPPO became No.1 Smartphone maker in China,[14] selling its phones at some 200,000 retail outlets.[15]

Other smartphones OPPO produced are the U705T Ulike 2, U701 Ulike, R610, R811 Real, R817 Real, R819 / R819T and the T29.

Finder Find 5[16] U705T Ulike 2 U701 Ulike R610 R811 Real R817 Real R819 / R819T T29 N1 Find 7a Find 7 R5 N3 R7 R7 Plus R7 Lite R7s F1 F1s Joy Plus/R1011
Dimensions 125 × 66 × 6.65 mm 141.8 × 68.8 × 8.8 mm 127 × 63.7 × 9 mm 123 × 64 × 9.7 mm 112.8 × 55.5 × 14.3 mm 115.2 × 61.5 × 10.9 mm 123 × 63 × 9.7 mm 136.5 × 68 × 7.3 mm 131.5 × 67 × 10.5 mm 170.7 × 82.6 × 9 mm 152.6 × 75 × 9.2 mm 152.6 × 75 × 9.2 mm 148.9 × 74.5 × 4.9 mm 161.2 × 77 × 9.9 mm 143 × 71 × 6.3 mm 158 × 82 × 7.75 mm 143 × 71 × 6.3 mm 151.8 × 75.4 × 7 mm 143.5 × 71 × 7.3 mm 154.5 x 76 x 7.38 mm 124 x 63 x 9.9 mm
Weight 125 g 165 g 113 g 130 g 102.5 g 119 g 125 g 110 g 160 g 213 g 170 g 171 g 155 g 192 g 147 g 192 g 147 g 155 g 134 g 160 g 125 g
Display Super AMOLED Plus IPS LCD capacitive TFT capacitive IPS LCD capacitive IPS LCD capacitive TFT capacitive IPS LCD capacitive IPS LCD capacitive TFT capacitive TFT capacitive IPS LCD capacitive IPS LCD capacitive AMOLED TFT capacitive AMOLED AMOLED AMOLED AMOLED IPS LCD capacitive IPS LCD capacitive IPS LCD capacitive
Resolution 800x480 1920x1080 960x540 800x480 480x320 480x320 800x480 1280x720 pixels 960x540 1920x1080 1920x1080 2560x1440 1920x1080 1920x1080 1920x1080 1920x1080 1280x720 1920x1080 1280x720 1280x720 480x800
Internal Storage 16 GB 16/32 GB 16 GB 4 GB 4 GB 4 GB 4 GB 16 GB 4 GB 16/32 GB 16/32 GB 16/32 GB 16 GB 32 GB 16 GB 32 GB 16 GB 32 GB 16 GB 32 GB 4 GB
Memory 1 GB 2 GB 1 GB 512 MB 512 MB 512 MB 1 GB 1 GB 1 GB 2 GB 2 GB 3 GB 2 GB 2 GB 3 GB 3 GB 2 GB 4 GB 3 GB 3 GB 4 GB
Rear Camera 8 MP 13 MP 8 MP 5 MP 3 MP 3 MP 8 MP 8 MP 8 MP 13 MP 13 MP 13 MP 13 MP 16 MP 13 MP 13 MP 13 MP 13 MP 13 MP 13 MP 3 MP
Front Camera 1.3 MP 1.9 MP 5 MP 2 MP None Yes 0.3 MP 1.9 MP 0.3 MP Same as back, uses rotating module 5 MP 5 MP 5 MP Same as back, uses rotating module 8 MP 8 MP 8 MP 8 MP 8 MP 16 MP 2 MP
Battery Li-Ion 1500 mAh Li-Ion 2500 mAh Li-Ion 2020 mAh Li-Ion 1710 mAh Li-Ion 1100 mAh Li-Ion 1520 mAh Li-Ion 1710 mAh Li-Ion 2000 mAh Li-Ion 3150 mAh Li-Ion 3610 mAh VOOC[17] Li-Po 2800 mAh VOOC Li-Po 3000 mAh VOOC Li-Po 2000 mAh VOOC Li-Po 3000 mAh VOOC Li-Po 2320 mAh VOOC Li-Po 4100 mAh VOOC Li-Po 2320 mAh Li-Po 3070 mAh VOOC Li-Po 2500 mAh Li-Po 3075 mAh Removable Li-Ion 1700 mAh

VOOC

Processor Dual-core 1.5 GHz Quad-core 1.5 GHz Quad-core 1 GHz Dual-core 1 GHz Dual-core 1 GHz Dual-core 1 GHz Dual-core 1 GHz Quad-core 1.2 GHz Dual-core 1 GHz Quad-core 1.7 GHz Quad-core 2.3 GHz Quad-core 2.5 GHz Octa-core 1.5 GHz Quad-core 2.3 GHz Octa-core 1.5 GHz Octa-core 1.5 GHz Octa-core 1.5 GHz Octa-core 1.5 GHz Octa-core 1.7 GHz Octa-core 1.5 GHz Dual-Core 1.3 GHz Cortex-A7
OS 4.0.4 Ice Cream Sandwich ColorOS, based on Android 4.2.2 4.0.4 Ice Cream Sandwich 4.0.4 Ice Cream Sandwich 4.0.4 Ice Cream Sandwich 4.0.4 Ice Cream Sandwich 4.0.4 Ice Cream Sandwich 4.2.1 Jelly Bean 4.0.4 Ice Cream Sandwich ColorOS, based on Android 4.2 ColorOS, based on Android 4.3 ColorOS, based on Android 4.3 ColorOS 2.0, based on Android 4.4 ColorOS 2.0, based on Android 4.4 ColorOS 2.1, based on Android 4.4 ColorOS 2.1, Android 5.1 ColorOS 2.1, Android 5.1 ColorOS 2.1, Android 5.1 ColorOS 2.1, Android 5.1 ColorOS 3.0, Android 5.1 Android OS, 4.4(KitKat)
Release Date July 1, 2013 February 2013 December 12, 2012 June 27, 2012 December 2012 December 2012 October 2012 September 2013 October 2012 December 2013 March 2014 May 2014 October 2014 December 2014 May 2015 August 2015 September 2015 December 2015 January 2016 August 2016 May 2015

The OPPO Find 5 was released in America in February 2013, the OPPO Find 5 features clean lines, thin rectangular shape, and overall elegant appearance.[18] The OPPO Find 5 features a pixel density of 441 ppi, which puts it in the highest range of the mobile phones with HD display at its release time. In July 2013, a refreshed OPPO Find 5 launched in China. The processor has been changed to Snapdragon 600 instead of the Snapdragon S4 Pro. The Android version has been updated to Android 4.2.2 as well while other specifications remained the same.[19]

On 23 September 2013, OPPO announced the N1, which has a 5.9″ 1080p display (373 ppi), 1.7 GHz Qualcomm Snapdragon 600 processor, 3,610mAh battery, 16GB or 32GB of storage, 2GB RAM, and a 13MP camera that can rotate, touch-panel on the back, and option to flash CyanogenMod.[20] It was released in December 2013.

On 3 August 2016, Oppo launched the F1s in India.[21] The Oppo F1s is a selfie-centric phone which succeeds the Oppo F1. The F1s sports a 13 MP primary camera at the back and has a 16 MP secondary camera on the front. There's also a fingerprint scanner housed on the home button which can not only be used to unlock the phone, but, open apps as well. The Oppo F1s is powered by MediaTek's MT6750 octa-core processor which is coupled with 3 GB RAM and Mali-T860 MP2 GPU. It runs on ColorOS 3.0 based on Android 5.1 Lollipop and features a 5.5-inch HD IPS display which is backed by 3075 mAh battery.

Blu-ray players[edit]

Its first universal Blu-ray Disc player was the BDP-83.[22][23][24][25]

The BDP-93 was released in 2010, featuring 3D compatibility and dual HDMI signal output. This was followed by the BDP-95 whose video performance is identical in all respects with the BDP-93, but with an improved analogue audio output section.[26] The BDP-103 and BDP-105 models were released near the end of 2012, featuring dual HDMI signal input in addition to dual HDMI signal output. The BDP-103D was released in October 2013. This new model is the first Blu-ray player worldwide featuring Darbee Visual Presence technology.

Headphones & amplifiers[edit]

In 2014 OPPO released a number of high end headphones and amplifiers. The flagship PM-1 and PM-2 headphones along with the HA-1 desktop amplifier have been heavily promoted in the audio community. One blogger declares the PM-2 is "near to perfect".[27] The company has since released other products.

Also released in 2015 was the HA-2, a portable version of the HA-1 amp/DAC which features a battery pack option as well as a stitched leather casing. The phone plays music in real-time to the HA-2 (via included Android or iOS micro USB cable, or USB cable if from PC). It also can be charged using an included "rapid charger" charging kit. Its battery pack feature can be used simultaneously while the HA-2 is used to play music if the playing (source) device is an Apple iOS device, though for those using an Android or Windows phone, it's only either/or. In October 2016 an updated version was released with a new DAC chip and now named HA-2SE. Otherwise the same as the HA-2[citation needed]

Innovations[edit]

Since OPPO entered the smartphone market, it has provided different innovations in competition with rival brands, breaking records within the industry.

  • Finder (The Finder was OPPO's thinnest smartphone at that time)
  • Find 5 (The Find 5 was OPPO's first Full 1080P HD Smartphone)
  • N1 (The OPPO N1 was reportedly the world's first smartphone with a rotating camera)
  • R5 (The OPPO R5 was OPPO's thinnest smartphone produced after the Finder)
  • N3 (The OPPO N3 automated the N1's rotating camera, creating another industry first)
  • Find 7 (The OPPO Find 7 is the first phone can make 50MP photos)
  • R7 series (Including R7, R7 plus, R7s, R7 plus Barcelona Edition, R7 Lite)
  • VOOC Flash Charging (OPPO's own brand of rapid-charging technology)
  • PI (OPPO's own image processing software)
  • F3 Plus (first launched in March 2017, OPPO F3 Plus is the first phone to feature a front dual-camera lens)[28]
  • R9 series (first launch in March 2016; endorsed by Yang Yang, Yang Mi, Li Yifeng, TF Boys), become first ranking smartphone models sold in China in June 2016.[14][29][30]
  • R11 series (first launch in June 2017, first OPPO smartphone series was built in dual-camera lens.)

Sponsorship[edit]

Oppo has successfully won the bid to sponsor the Indian national cricket team and has achieved the rights to display their logo on kit's of the team between the period of 2017-2022.Between this period the Indian national cricket team will play 259 International matches consisting of 62 Tests, 152 ODIs and 45 T20 Internationals.This number also includes the 2019 World cup in England and 2020 T20 World cup in Australia.The current base price for bilateral matches involving India has been set at Rs 4.1 crore (approx.) and for Asian Cricket Council (ACC) and International Cricket Council (ICC) matches, it is Rs 1.56 crore (approx) - almost a four-fold increase from its earlier rate.

Promotions[edit]

Popular Korean boy band 2PM prepared a song known as "Follow Your Soul" in a promotional deal with OPPO for launching its brand in Thailand in 2010.[31] In June 2015, the company signed an agreement with FC Barcelona to become an official partner of the Spanish football club.[32][33]

Also in 2015, OPPO hired Yang Mi and Luhan as the product ambassador in China,[34] followed by Sarah Geronimo and Alden Richards, who was named as the first brand ambassador of OPPO in the Philippines.[35]

OPPO India hired actors Hrithik Roshan and Sonam Kapoor as their brand ambassadors. The cricketer Yuvraj Singh too has been featured in some of their advertisements.OPPO India has recently launched a campaign starring Bollywood Diva Bipasha Basu and her husband; an actor Karan Singh Grover for Oppo F1s Rose Gold edition.

OPPO Indonesia hired Isyana Sarasvati, Raisa Andriana, Reza Rahadian and Chelsea Islan as their brand ambassadors.

In 2016, PBA tied up with this company as its official smartphone partner starting from 2016 PBA Commissioner's Cup which was held on February 10.

Oppo also hires celebrity endorsers in Vietnam, especially Son Tung M-TP who endorses three smartphone units like Neo 5, Neo 7 and F1s. Oppo made a sponsorship to one of Vietnam's top-rated reality shows, The Face Vietnam.

Controversies in India[edit]

Oppo has controversies in India. The company first saw protest over national flag insult row[36] followed it by mass resignation[37]by Punjab service unit.[citation needed]

References[edit]

  1. ^ "About Us - OPPO Global". www.oppo.com. Retrieved 2017-07-26. 
  2. ^ "IDC:OPPO tops the Chinese smartphone market for the very first time". www.idc.com. Retrieved 2017-07-26. 
  3. ^ "OPPO Mobile for Smartphones & Accessories - OPPO Global - OPPO Global". oppo.com. Retrieved 2017-04-25. 
  4. ^ "Corporation Search Results". California Secretary of State. 17 October 2008. Archived from the original on 22 October 2008. 
  5. ^ "You have selected a custom search". Secrets of Home Theater and High Fidelity. Archived from the original on 8 June 2009. Retrieved 18 January 2010. 
  6. ^ "Oppo Find 7 vs. Samsung Galaxy Note 3: Spec by Spec Phablet Comparison". Techmunchie. Retrieved 24 March 2014. 
  7. ^ a b "Oppo N3 Online Product Page". OPPOStyle.com. Retrieved Mar 4, 2016. 
  8. ^ "Oppo A77 Release Date, Specification & Features". 
  9. ^ "Oppo N3 and R5 hands-on: First look". GSMArena. 27 October 2014. Retrieved 29 October 2014. OPPO pitched it as the world's slimmest smartphone 
  10. ^ "Oppo N3 and R5 hands-on: First look". GSMArena. 27 October 2014. Retrieved 29 October 2014. Luckily, the battery supports rapid charging and will charge up to 75% from 0 for just 30 minutes once hooked up on the new smaller OPPO Flash Charger (bundled in the package). 
  11. ^ "Stunning Oppo R5 Announced As The World's Thinnest Smartphone". Forbes. Retrieved 1 November 2014. 
  12. ^ "Oppo R5 Ready For Pre Order In UK". Android News. Retrieved 7 February 2015. 
  13. ^ "World's thinnest smartphone, the Oppo Finder, can now be pre-ordered". Phone Arena. Retrieved 2016-03-04. 
  14. ^ a b "Counterpoint Technology Market Research | Oppo Becomes the Leading Smartphone Brand in China in June 2016". www.counterpointresearch.com. Retrieved 2016-12-15. 
  15. ^ Upstarts on top / How OPPO and Vivo are beating Apple, Xiaomi and the gang. Economist, February 4th-10th 2017, page 56.
  16. ^ "OPPO Mobile for Smartphones & Accessories - OPPO Global - OPPO Global". en.oppo.com. Retrieved 20 June 2017. 
  17. ^ "OPPO VOOC Flash Charge, Quick Charge - OPPO Global - OPPO Global". www.oppo.com. Retrieved 20 June 2017. 
  18. ^ "Oppo Find 5 is unlocked, stylish, and powerful". Retrieved 20 June 2017. 
  19. ^ Xiang, Liu (4 July 2013). "Refreshed Oppo Find 5 Upgraded To Snapdragon 600 And Android 4.2 Jelly Bean". GSM Insider. Retrieved 4 July 2013. 
  20. ^ "Oppo Announces the N1, Ships With Option to Flash CyanogenMod". Droid Life. 23 September 2013. Retrieved 20 June 2017. 
  21. ^ "Oppo F1s launched in India with 16 MP front camera and 3 GB RAM for ₹17,990". MobiGyaan.com. 2016-08-03. Retrieved 2016-08-03. 
  22. ^ "Home Theater Magazine review of the OPPO BDP-83 Universal Blu-ray Disc player". Retrieved 20 June 2017. 
  23. ^ "Page not found - Error 404 • Home Theater Forum". Home Theater Forum. Retrieved 20 June 2017. 
  24. ^ "Buyblurayplayer.com review of the Oppo BDP-83 Universal Blu-ray Disc player". Retrieved 20 June 2017. 
  25. ^ "Stereophile: Music in the Round #37". www.stereophile.com. Retrieved 2010-01-18. 
  26. ^ "General information about OPPO BDP-93 Blu-ray Disc player". Retrieved 20 June 2017. 
  27. ^ "Oppo PM-2 Headphone Review". www.AudiophileON.com. Retrieved 28 May 2015. 
  28. ^ "Oppo to Launch Oppo F3 and Oppo F3 Plus with Dual-selfie Cameras". Mobikart.com. 2017-03-10. Retrieved 2017-08-04. 
  29. ^ "Oppo sells more than 180,000 R9 and R9 Plus units during their first day of availability". GSMArena.com. Retrieved 2016-12-15. 
  30. ^ "Yang Yang OPPO mobile phone, entertainment marketing in the end how to do?". thechinesenews.net. Retrieved 2016-12-15. 
  31. ^ sanakujira6th (13 March 2010). "[M/V] 2PM for OPPO - Follow Your Soul". Retrieved 20 June 2017 – via YouTube. 
  32. ^ "Chinese phone maker Oppo signs sponsorship agreement with FC Barcelona". bestmobs.com. Retrieved 20 June 2017. 
  33. ^ "Oppo phones". bestmobs.com. Retrieved 20 June 2017. 
  34. ^ "Oppo unveils Chinese actress Mini Yang M as brand ambassador". GSM INSIDER. Retrieved 2015-04-17. 
  35. ^ "Oppo launches Mirror 5, reveals Sarah Geronimo as first local ambassador". The Summit Express. August 13, 2015. Retrieved February 10, 2016. This coincided with the contract signing of its first local brand ambassador, Sarah Geronimo on Thursday, August 13, 2015 at the SM Mall of Asia Atrium in Pasay City. 
  36. ^ "National flag protest: Oppo halts production at Noida plant - Times of India". The Times of India. Retrieved 2017-07-21. 
  37. ^ Sharma, Anurag (2017-07-20). "Oppo's Entire Punjab Service Team Resigns Over "Indians Are Beggars" Statement - Smartprix Blog". Smartprix Blog. Retrieved 2017-07-21. [unreliable source?]

External links[edit]