Ito Morabito

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Ito Morabito.jpg

Ora Ito (born 1977 in Marseille, France) is a French designer. 'Ora-Ïto' is the brand name of his work[1] and includes designs for watchmaker Swatch, appliance manufacturer Gorenje, brewer Heineken[2] and tobacconist/fragrance chemist Davidoff.

The underlying philosophy behind his design work is Simplexity,[3] and his design language can be described as minimal with organic techno-futuristic elements[clarification needed].


  1. ^ Viladas, Pilar (19 September 2004). "Advertisements for Myself". New York Times. Retrieved 9 April 2008. 
  2. ^ Rachel Tiplady (14 November 2005). "From Faux To Fortune". BusinessWeek. Retrieved 9 November 2007. 
  3. ^ "Ora Ito interview". 16 April 2005. Retrieved 15 October 2015. 

Die Karriere von Ora Ito