Orange (2010 film)
|Produced by||Nagendra Babu|
|Music by||Harris Jayaraj|
|Edited by||Marthand K. Venkatesh|
|Distributed by||Geetha Arts|
|Budget||₹ 70 crore|
|Box office||₹ 43-44 crore|
Orange is a 2010 Telugu romantic comedy-drama film directed by Bhaskar in his third venture after Bommarillu and Parugu. The film features Ram Charan, Genelia D'Souza, and Shazahn Padamsee in the lead roles, while Sanchita Shetty, Prabhu, and Prakash Raj play supporting roles. The film, whose music was composed by Harris Jayaraj, began the first schedule in February 2010, and was released on 26 November 2010. Orange created first day all time record in Tollywood, and the album of this movie became a classic. Though the movie did not do well at the box office, it has gained cult status from fans who appreciated its new-age love story.
Set in the backdrop of Australia, the film opens with an angry Ram (Ram Charan) who just broke up with his girlfriend Jaanu (Genelia D'Souza), narrating the story of his love life to a police officer, Abhishek Verma (Prakash Raj) as he defaces a graffiti of his lover while Jaanu's father father (Prabhu) listens.
Ram is introduced to be an youngster who loves graffiti and does not believe in everlasting love. He has gone through nine loves in his life and thinks that love between two people eventually dies out. As a person with strong morals, he is honest and wants to love life and live with open mind, open thought and open action with his lover. Jaanu studies in the same college as Ram. He falls in love with her at first sight and goes onto wooing her. She eventually ends up falling for him but wants him to promise to love her forever. Ram, of course, nonchalantly dismisses this and explains how he cannot love her forever. This leads to a clash of their ideologies. Ram shows Jaanu how even true love stays after a while and true love cannot stay forever, while Jaanu shows him examples of everlasting love, like her friends and her parents. However he makes it clear that love between two people is never the same as it first is. Ram does not really bother about Jaanu's feelings and assumes that things work out for him with her because of how he feels for her without genuinely caring about how she feels and how she wants her future. Ram is, therefore, a narcissist.
Abhishek makes Ram tell him why he feels like this, and Ram explains another love in his life: Rooba (Shazahn Padamsee). He falls in love with her as she visits Hyderabad when he is on a foreign exchange project. He follows her to Mumbai, and they both fall in love. However, as time passes, the couple faces problems, and Ram feels himself lying more and more just to make Rooba happy. Unable to take it anymore, he tells her that he cannot continue loving her if he has to lie and sacrifice so much for her. They break up, and through the experience, Ram becomes the man he is. Ram tries wooing Jaanu once again but soon backs off knowing her desire for a commitment and a life partner. At the end the story again focuses on the present where ram is shown defacing Jaanu's face in his graffiti. Abhishek also realizes that Ram is right in his own way. Ram reveals that Jaanu asked him to give up graffiti and get into a job of a painting teacher. Initially Ram is reluctant but then even he realizes that he loves himself more than he loves his partner so he should start loving his partner more and even learns that sacrifices are a very integral part of a relationship. Hence he sacrifices graffiti and decides to propose to Jaanu again and is shown to be commitmental this time.
- Ram Charan as Ram
- Genelia D'Souza as Jaanu
- Shazahn Padamsee as Rooba
- Sanchita Shetty as Soni
- Prabhu as Jaanu's father
- Prakash Raj as Abhishek Verma, police officer
- Brahmanandam as Puppy
- Srinivas Avasarala as Pushkar
- Madhurima as Madhu, Ram's ex-girlfriend
- Manjula Ghattamaneni as Ram's sister
- Sanjay Swaroop as Ram's brother-in-law
- Pavitra Lokesh as Jaanu's mother
- Vennela Kishore as Ram's friend
- Kalpika as Jaanu's friend
- Gayatri Rao as Maya
- Phaneendra Rampalli as Mahesh
- Nagendra Babu as Ram's neighbor (guest appearance)
- Pooja Umashanker as Teacher (guest appearance)
Harris Jayaraj composed the music. The album consists of six tracks with Vanamali, Ramajogayya Sastry, Surrender Krishna, Kedarnath Parimi penning the lyrics. Karunya, Karthik, Naresh Iyer, Vijay Prakash, Benny Dayal, Shail Hada, Chinmayi performed the vocals. The audio was launched at Shilpakala Vedika in Hyderabad, India. by Aditya Music. The audio went on to receive highly positive reviews from critics and audience and was nominated at major award ceremonies for Best Music Direction including Filmfare Awards South.
|Territories and ancillary revenues||Price|
|Satellite rights with a TV channel||₹7.5 crore (US$1.1 million)|
|Nizam distribution rights||₹15 crore (US$2.1 million)|
|Ceded rights||₹7.2 crore (US$1.0 million)|
|Nellore rights||₹1.5 crore (US$210,000)|
|Guntur rights||₹2.75 crore (US$390,000)|
|Krishna rights||₹2.5 crore (US$350,000)|
|Uttar Andhra Pradesh||₹3.3 crore (US$460,000)|
|East Godavari rights||₹2.6 crore (US$360,000)|
|West Godavari rights||₹2.5 crore (US$350,000)|
|Karnataka rights||₹6.5 crore (US$910,000)|
|Overseas rights||₹2.5 crore (US$350,000)|
|Music rights||₹1 crore (US$140,000)|
|Total||₹55 crore (US$7.7 million)|
- The figures do not include the print and advertising (P&A) costs.
Awards and nominations
|Filmfare Awards South||Best Music Director||Harris Jayaraj||Nominated|
|Mirchi Music Awards South||Best Album of the Year||style="background: #99FF99; color: black; vertical-align: middle; text-align: center; " class="yes table-yes2"|Won|
|Mirchi Music Awards South||Mirchi Listeners' Choice Best Album|
|Big FM Awards||Best Music Director|
|Big FM Awards||Best Playback Singer||Karunya|
- Muhurat of Ram Charan Tej film in Bhaskar direction – Telugu cinema – Ram Charan Tej & Genelia. Idlebrain.com (20 October 2009). Retrieved on 2016-01-27.
- Character Artist Pragathi – Biography (Biodata, Profile) Archived 21 February 2015 at the Wayback Machine. Only Filmy (29 September 2013). Retrieved on 2016-01-27.
- "Orange music launch". idlebrain.com. Retrieved 25 October 2010.
- "Aditya Music bags Ram Charan's Orange audio". Oneindia Entertainment. Retrieved 10 July 2010.
- "Harris Jayaraj attributes his success to God". Oneindia Entertainment. Retrieved 27 November 2010.
- 'Orange' pre release business. Nagfans.com (18 October 2010). Retrieved on 2016-01-27.