Orangetheory Fitness

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Orangetheory Fitness
Private
IndustryFitness
Founded2013
FoundersDavid Long, Jerome Kern, Ellen Latham, David Hardy
Headquarters,
United States
Number of locations
1,000 (2018)
Areas served
Australia, Canada, Chile, China, Colombia, Costa Rica, Dominican Republic, Germany, Guatemala, Hong Kong, Israel, Japan, Kuwait, Mexico, New Zealand, Peru, Singapore, Spain, United Arab Emirates, United Kingdom, United States
Websiteorangetheoryfitness.com

Orangetheory Fitness is a privately owned fitness franchise based in Boca Raton, Florida. It offers group personal training workouts based on high intensity interval training (HIIT) that blend cardiovascular and strength training. There are locations throughout 45 states and 21 countries,[1] with 700 US locations and a total of 1,000 locations worldwide, as of October 2018.[2][3] Orangetheory Fitness also has locations in Australia, Canada, Chile, China, Colombia, Costa Rica, the Dominican Republic, Germany, Guatemala, Hong Kong, Israel, Japan, Kuwait, Mexico, New Zealand, Peru, Singapore, Spain, the United Arab Emirates and the United Kingdom.[1]

Approach to fitness[edit]

The heart rate monitored group interval fitness concept is designed to stimulate metabolism, increase energy, and provide group support and accountability. The desired result of the training regimen consists of more energy, visible and lasting toning, and extra calorie burn for up to 36-hours.[4] The science behind this effect is known as excess post-exercise oxygen consumption (EPOC). Personal trainers lead Orangetheory Fitness sessions to bring participants the 60-minute workout that will push them into the EPOC zone. The training is designed to burn between 500-1000 calories per session. Including the afterburn effect, this number can reach up to 900 calories.[5]

History and leadership[edit]

Ellen Latham is the co-founder and current partner of Orangetheory Fitness. Latham has a bachelor's degree in physical education and a master's degree in exercise physiology from the University of Buffalo. She was awarded Business Woman of the Year in South Florida.[citation needed] She has experience[clarification needed] in TV fitness, and has written fitness columns for the Miami Herald and South Florida Sun-Sentinel.[citation needed] Latham held the position of fitness editor for Women's Fitness magazine, which eventually led to her starting her first group equipment-based Pilates studio in Fort Lauderdale. She designed what she refers to as "The Ultimate Workout," which ended up being the foundation for what would eventually become Orangetheory Fitness in 2010.[6]

In October 2015, the brand announced two new official spokespeople: Olympian and world-champion track-and-field athlete Lolo Jones, and Baltimore Ravens placekicker Justin Tucker.[citation needed]

Future of Company[edit]

Orangetheory Fitness strives on being global ambassadors for heart rate based interval training workouts. Their coined aspect of their workout is the 36-hours of post workout caloric burn. Orangetheory Fitness is expanding their business globally and working towards infiltrating the fitness world in all seven continents.

Aside from the opening of new studios around the world, Orangetheory Fitness is enhancing their technological advancements to give its members better, more accurate data. The company is making a transition from outsourcing its heart rate monitor devices and have moved to construct everything in-house. According to Orangetheory Fitness' Chief Technology Officer Joseph Mazzarella, the brand developed this technology in-house to uniquely position Orangetheory as the innovator in the fitness space. [7]These include the OTbeat Burn which will sync with the treadmills and shows data on screen and people are able to use it outside of class with the app.

They are also working towards making improvements with the OTbeat Mobile App and allowing for faster results and data display. OTConnect will help members track their progress more efficiently and accurately.

Awards and recognition[edit]

Orangetheory Fitness was ranked #415 in Inc. magazine's "Fastest-Growing Private Companies" list[8] and #255 in Entrepreneur magazine's 2016 "Franchise 500" list of top franchises in the world.[9]

References[edit]

  1. ^ a b "Orangetheory Locations". orangetheoryfitness.com. Retrieved 1 March 2017.
  2. ^ Raphael, Rina (17 July 2018). "How Orangetheory grew to dominate the boutique fitness industry". Fast Company. Retrieved 20 July 2018.
  3. ^ Orangetheory on fast-track with 260 new sites in 2018, Chain Store Age, 9 October 2018.
  4. ^ Murphy, Jen (29 June 2015). "Fitness Classes That Keep Heart Rate Top of Mind" – via Wall Street Journal.
  5. ^ "Is Orangetheory the New CrossFit?".
  6. ^ "10 Reasons Every Woman Should Try Orangetheory".
  7. ^ https://www.prnewswire.com/news-releases/the-future-of-fitness-orangetheory-unveils-new-technology-enhancements-300723548.html
  8. ^ "Orangetheory Fitness: Number 415 on the 2015 Inc. 5000".
  9. ^ Herold, Tracy Stapp (6 February 2015). "Top Fastest-Growing Franchises for 2015".

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