The firm completed an initial public offering in February 2000 under the ticker OGNC, but like many dot-com companies, was adversely affected when the Dot-com bubble burst and drastically reduced its size. It was re-privatized in 2001, and in 2003, became a wholly owned subsidiary of advertising holding company Omnicom Group.
Among its notable work was their launch, in the spring of 2010, of the “Break the Cycle” campaign, a CPG launch for the "U by Kotex" brand built around social media.
The firm also did work with The Meth Project. The campaign included TV, radio, out-of-home, social and digital components, including an immersive online experience at www.MethProject.org in an effort to counter meth addiction.
Cathy Butler, Chief Executive Officer
Andrew Carlson, Chief Experience Officer
Jeff (J.D.) Davids
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