Organizational storytelling is an emerging discipline in the study of management, strategy and organization studies. As an emerging discipline it is contested ground,[according to whom?] with some academics[which?] describing it is a purposeful tool to be used by business people, and others[which?] describing it is a way of understanding and interpreting organizational life.
For those[which?] that believe it to be a powerful managerial tool, it is seen as the key leadership competency for the 21st century. Knowing how to deliver a story effectively combined with knowing the right story to tell is a powerful influencing and communication skill. It can be used[according to whom?] to connect employees to strategy by providing understanding, belief and ultimately motivation in the personal contribution that employees can make. Several books and articles have been written from this perspective. Besides an essential[peacock term] leadership competency for all leaders[according to whom?] it is also a powerful[peacock term] communication and change management technique.
For those[which?] who believe it is an interpretativist[disambiguation needed] methodology for deciphering a deeper understanding of organizational life, storied accounts represent a unique insight into how individuals make sense of their world.
Storytelling has been assessed for critical literacy skills and education by the storytelling-drama charity Neighborhood Bridges, Minneapolis. They are at the forefront of storytelling-drama research in schools.[not in citation given] A storyteller researcher in the UK has proposed that the social space created preceding oral storytelling in schools may trigger sharing which may have relevance for organizations in terms of helping employees to connect(Parfitt, 2014). A full paper on the current status of storytelling research is being currently compiled by the same researcher at Warwick University.
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- "Neighborhood Bridges | Children's Theatre Company". Childrenstheatre.org. 2012-12-11. Retrieved 2015-05-29.
- Parfitt, E. (2014). "Storytelling as a Trigger for Sharing Conversations". Exchanges:Warwick Research Journal. 1 (2).
- "Emma Parfitt". Warwick.ac.uk. 2015-01-29. Retrieved 2015-05-29.
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