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This article is about Oriflame Sweden Cosmetics sa. For other uses, see Oriflamme (disambiguation).
Oriflame Cosmetics
Traded as Nasdaq StockholmORI SDB
Industry Cosmetics, food supplements
Founded 1967
Founders Jonas af Jochnick, Robert af Jochnick
Headquarters Stockholm, Sweden
Key people
Magnus Brännström (CEO)
Alexander af Jochnick (Chairman)
Products Cosmetics, skincare, perfume, wellness[disambiguation needed]
Number of employees
Around 7,500
Website www.oriflame.com

Oriflame Holding AG (Switzerland) (until mid-2015 "Oriflame Cosmetics S.A.", Luxembourg) is a company, founded in 1967 in Sweden by the brothers Jonas af Jochnick and Robert af Jochnick, and publicly traded at NASDAQ OMX since 2004. The company sells personal care, accessories and nutritional products online and direct.[1]

Operations and History[edit]

Oriflame Cosmetics is an international beauty company selling direct in more than 60 countries worldwide with their wide portfolio of Swedish, natural, innovative beauty products which are marketed through a sales force of approximately 3.6 million independent consultants, who together create annual sales exceeding some €1.5 billion. [2]

The brand was created as a reference to Oriflamme, a royal banner of medieval France.[3]


  1. ^ "Oriflame Cosmetics - Product range". 
  2. ^ "Oriflame Holdings". 
  3. ^ Bhujabal, Bijay (2002). The Mega Business Quiz Book. Vision Books. p. 66. 

External links[edit]

Media related to Oriflame at Wikimedia Commons