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Oriflame Cosmetics
Traded as Nasdaq StockholmORI SDB
Industry Cosmetics, food supplements
Founded 1967
Founders Jonas af Jochnick, Robert af Jochnick
Headquarters Stockholm, Sweden
Key people
Magnus Brännström (CEO)
Alexander af Jochnick (Chairman)
Products Cosmetics, skincare, perfume, wellness
Number of employees
6.170 FTE [1]
Website www.oriflame.com

Oriflame Holding AG (Switzerland) (until mid-2015 "Oriflame Cosmetics S.A.", Luxembourg) is Swedish cosmetics company which was founded in 1967 by Jonas af Jochnick and Robert af Jochnick. The company sells personal care, accessories and nutritional products online and direct through a multi-level marketing model.

Oriflame sells in more than 60 countries through a sales force of approximately 3.6 million independent consultants with sales exceeding €1.5 billion.[2]

The brand was created as a reference to Oriflamme, a royal banner of medieval France.[3]


  1. ^ Oriflame Interim report 1 January – 31 March 2018
  2. ^ "Oriflame Holdings". 
  3. ^ Bhujabal, Bijay (2002). The Mega Business Quiz Book. Vision Books. p. 66. 

External links[edit]

Media related to Oriflame at Wikimedia Commons