Oriflame

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This article is about Oriflame Sweden Cosmetics sa. For other uses, see Oriflamme (disambiguation).
Oriflame Cosmetics
Public
Traded as OMXORI SDB
Industry Cosmetics, food supplements
Founded 1967
Founders Jonas af Jochnick, Robert af Jochnick
Headquarters Stockholm, Sweden
Key people
Magnus Brännström (CEO)
Alexander af Jochnick (Chairman)
Products Cosmetics, skincare, perfume, gifts
Website www.oriflame.com

Oriflame Holding AG (Switzerland) (until mid-2015 "Oriflame Cosmetics S.A.", Luxembourg) is a company, founded in 1967 in Sweden by the brothers Jonas af Jochnick and Robert af Jochnick, and publicly traded at NASDAQ OMX since 2004. The company sells personal care, accessories and nutritional products online and direct.[1]

Operations and History[edit]

Oriflame Cosmetics is an international cosmetics company, which uses multi-level marketing to sell directly to customers. The company operates in over 62 countries worldwide. The company has over 3.2 million customers worldwide and annual sales of €1.211 billion in 2015. [2]

The brand was created as a reference to Oriflamme, a royal banner of medieval France.[3]

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