Orion Electric

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Orion Co., Ltd.
Native name

Orion Corp., Ltd. (オリオン電機株式会社, Orion Denki Kabushiki-gaisha) was a Japanese consumer electronics company which was established in 1958 at Osaka, Japan, and its brand is "Orion". It was used to be called Orion Electric, when Brain and Capital Holdings, Inc. (Japanese company) acquired it in 2019. From 1984, the headquarter was based in Echizen, Fukui, Japan. Original products manufactured were transistor radios, radio cassette recorders, car stereos, and music centers. One of the world's largest OEM television and video manufacturers that mostly supply to major-brand OEM customers today, Orion produces six million televisions and twelve million DVD players and TV combo units each year. Most products are usually manufactured in the factories of Thailand.

The Orion Group employs in excess of 9,000 workers. It has factories and offices in Japan, Thailand, Poland, United Kingdom, and United States. Orion's flagship factories in Thailand are one of the top exporters in that country, and they have been recognized with an award from the Thai Government for their contribution.[citation needed]

Orion manufactures products for eleven of the world's top electronic brands worldwide. Its primary, previous, long-time brands were produced within Memorex, Otake, Orion, and Sansui. For the North American market, Orion used to manufacture many televisions and VCRs for Emerson Radio during the 1980s and 1990s for 10 years, but Emerson Radio went bankrupt, and it was brought up by Funai in 2000, which Funai still owns today. During the 1990s, Orion was the exclusive supplier for Wal-Mart of discounted televisions, combos, and VHS VCRs under Orion and World brand names. In 2001, Orion teamed up with Toshiba for manufacturing smaller CRT/LCD televisions and DVD/VCR combos for the North American market for eight years until 2009. In 2011, Orion licensed the JVC name for televisions, and all JVC televisions are now designed, produced, and supported by Orion. Currently, Orion manufactures LCD/LED televisions and combo TVs for Hitachi and JVC, based on each company's OEM orders. Most units are being sold at Wal-Mart and Sam's Club stores. Orion also operates Orion Sales, headquartered in Olney, Illinois, for the North American market, under its private-owned Sansui brand and, recently licensed, JVC television brand. Orion Sales ceased to exist today and was sold to Elitelux Technologies in 2016.

On 31 March 2015, Orion Electric Co., Ltd. had reached insolvency and appointed provisional liquidators, due to poor sales by severe low price competition over the world. However, on 1 April 2015, "the new" Orion Electric Co., Ltd. was established, and took over "the old" Orion Electric business. Then, 4 years later, on 19 January 2019, Orion Co., Ltd., the subsidiary of Doshisha Corporation in Osaka, took over "Orion" brands and business. On 20 May 2019, "the new" Orion Electric Co., Ltd. had reached insolvency. However, due to lack of continuing funds, all locations have been closed in Japan and Thailand, and this business doesn't exist anymore.

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