|This article needs additional citations for verification. (October 2009)|
|Traded as||TASE: OSEM|
|Headquarters||Petah Tikva, Israel|
|Aviezer Kaplan, Itsik Tsaig (CEO)|
|Products||Coffee, Pasta, Breakfast cereals, Confectionery|
|Revenue||NIS 3,807.2 million (2010)|
|NIS 480.5 million (2010)|
|NIS 316.48 million (2010)|
|Total assets||NIS 3,551.8 million (2010)|
Number of employees
Founded in 1942 as a food marketing company, in 1946, the company built its first factory in Bnei Brak. It originally produced noodles and ptitim, an imitation of Sardinian fregula. In 1964, Osem's snack factory was founded in Holon, and the company's main product was created - the peanut butter-flavoured Bamba. In 1970, the company started producing baked food in addition to introducing the Bissli snacks, which come in several flavours such as falafel, mesquite, BBQ, pizza, and onion. Osem also produces soup powders which once contained high quantities of monosodium glutamate (MSG). The company now markets MSG-free versions of its soup mixes under a green label as opposed to the traditional red one.
The company's main factory was built in 1976 in Petah Tikva, in which the company's administration offices, distribution centre, and the sauce factory are now found.
Osem has acquired several smaller food companies and expanded their product lines, such as Froumine, Argal Bakery Shop, and Magdanot HaBait factory (where the cakes production line is found).
In 1995, Osem started to market Nestlé's products. Among these are coffee, chocolate, and breakfast cereals. In 1995 Nestlé also acquired 10% of Osem's shares, followed by an additional 41% in 1997.
In August 2015, Israel's Health Ministry ruled that Heinz Tomato Ketchup does not contain enough tomato solids to qualify as ketchup and must be referred to as "tomato seasoning. Osem, a rival ketchup manufacturer, had Heinz' product tested and found that it only contained 21% tomato concentrate; regulations in Israel require that it contain at least 41%. Osem successfully petitioned the government to force Heinz to change the Hebrew labelling on their ketchup. The ruling does not affect the English language labelling.
Production facilities and subsidiaries
The company holds a number of subsidiaries which make up the Osem Group. The company's subsidiaries include Sabra Salads, Tivall, Of Tov, Nestlé Ice Creams, Beit Hashita, Asamim, Nestlé-Purina, Materna Ltd. (51%), and Foodtec. In 2008, the company bought Tribe Mediterranean Foods Ltd., a Mediterranean food producer and distributor based in the United States. The group produces approximately 2,000 different products, divided into four main categories: room temperature food - snacks and pastries, room temperature food - other, chilled food, and frozen food.
The group operates 10 different production facilities in Israel, and distributes its produce through its distribution centers. In 2007, the group completed the construction of a nationwide distribution and logistics center. In addition, the group exports its produce to Europe and the United States through its overseas subsidiaries: Osem U.K. Ltd. and Osem USA Inc.
- "Osem Investments Ltd.". Tel Aviv Stock Exchange. 2011. Retrieved 31 August 2011.
- Dun's 100 - Israel's Largest Enterprises 2009, Dun & Bradstreet
- "Israel Downgrades Heinz Tomato Ketchup to Tomato Seasoning". Fortune. Retrieved 26 August 2015.
- "Heinz tomato ketchup faces labelling change in Israel". BBC News. Retrieved 26 August 2015.
- "Heinz Isn't Ketchup in Israel, Health Ministry Rules". Haaretz. Retrieved 26 August 2015.
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