Otto GmbH

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Otto GmbH & Co KG
Genre Mail order
Predecessor Otto Versand
Headquarters Hamburg, Germany
Key people
Michael Otto
Owner Michael Otto
Subsidiaries Crate & Barrel

The Otto Group, or Otto GmbH & Co KG (formerly Otto Versand), is a mail order company and currently one of the biggest e-commerce companies, mainly based in Germany and France but operating in more than 20 countries.[1] Although Otto is a retail e-commerce company, as shareholder it is also operating big in e-commerce services as well. The Otto group has expanded into real estate and financial services.[2] In France it claims to be leading with 3 Suisses which is owned for 51% by Otto. In June 2013 Otto did a full takeover to become its only shareholder.[3]

Otto Group a family business[edit]

The family of executive board chairman Michael Otto owns the majority of the company. The company is based in Hamburg, Germany; it was founded by Werner Otto in 1949.[4] The first, hand produced, catalogue offered 28 styles of shoes. During the 1950s the range and the business expanded. Otto introduced telephone orders in 1963 and went online in 1995.[5]

Michael Otto was the former owner of Spiegel, Inc., (the parent company of Eddie Bauer and former owners of Spiegel catalogue), which filed for bankruptcy on 17 March 2003. On 25 May 2005, Spiegel, Inc., emerged from bankruptcy renamed Eddie Bauer Holdings and was primarily owned by Commerzbank.


Individual companies of the Otto Group:


  1. ^ Manning, C. J. "Catalog Shopping". Retrieved 2010-07-24. 
  2. ^ "Otto & Family". Forbes. Retrieved August 8, 2016. 
  3. ^ News, Ecommerce. "Otto wants to buy ecommerce assets of 3SI". Retrieved 2013-07-08. 
  4. ^ "Information about Otto GmbH". Meingutscheinecode. 7 September 2016. Retrieved 2016-09-07. 
  5. ^[permanent dead link]

External links[edit]

Coordinates: 53°36′3.17″N 10°4′21.12″E / 53.6008806°N 10.0725333°E / 53.6008806; 10.0725333