Our Brand Is Crisis

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For the upcoming film, see Our Brand Is Crisis (2015 film).
Our Brand Is Crisis
Directed by Rachel Boynton
Produced by Rachel Boynton
Sanders Goodstein
Robert Kravis
Steven Shainberg
Written by Rachel Boynton
Music by Marcelo Zarvos
Distributed by Koch-Lorber Films
Release dates
  • March 12, 2005 (2005-03-12) (World Film Festival)
Running time
85 minutes
Country United States
Language Spanish

Our Brand Is Crisis is a 2005 documentary film by Rachel Boynton on American political campaign marketing tactics by Greenberg Carville Shrum (GCS) in the 2002 Bolivian presidential election. The election saw Gonzalo Sánchez de Lozada elected President of Bolivia ahead of Evo Morales.

The film is distributed by Koch-Lorber Films.

"This film is a cautionary tale which comes at a very timely moment," said Koch-Lorber Films president Richard Lorber in a statement to indieWIRE. "The parallels to the current U.S. administration's approach to selling the war in Iraq are staggering."


  • Mauricio Balcazar as himself (Goni's Press Advisor)
  • James Carville as himself (GCS Strategist)
  • Tad Devine as himself (GCS Advertising Consultant)
  • Mark Feierstein as himself (GCS Pollster)
  • Stan Greenberg as himself (GCS Pollster)
  • Carlos Mesa as himself (VP Candidate)
  • Evo Morales as himself (Opposing Candidate)
  • Jeremy Rosner as himself (GCS Pollster)
  • Gonzalo Sánchez de Lozada as himself (aka "Goni"; Bolivia's Presidential Candidate)
  • Robert Shrum as himself
  • Tal Silberstein as himself (GCS Management Consultant)
  • Manfred Reyes Villa as himself (Opposing Candidate)
  • Amy Webber as herself (GCS Associate)

Awards and reception[edit]


It was announced in 2007 that actor George Clooney will be producing a remake of Our Brand Is Crisis.[1]


  1. ^ Adam Dawtrey; Pamela McClintock (Apr 22, 2007). "Clooney, WB get in 'Crisis' mode". Variety. 

External links[edit]