Outdoor Advertising Association of America

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The Outdoor Advertising Association of America (OAAA) is a trade association representing all out of home (OOH) media formats in the United States.[1]

Outdoor Advertising Association of America
OAAA Logo Outdoor.png
Abbreviation OAAA
Headquarters Washington, D.C.
  • United States
President and CEO
Nancy Fletcher
Website Official website


Founded in 1891,[2] OAAA regulates industry member standards[3] covering both digital and static out-of-home advertising. OAAA provides its members with current government regulations, marketing innovations and overall OOH standard operations.[4] There are five main OAAA membership categories: General, OOH Media, Associate, Affiliate, and International.

Award programs[edit]

OAAA annually hosts two awards programs recognizing media planning and OOH creative work. The OOH Media Plan Awards program recognizes exceptional media planning in the creation and execution of an OOH campaign.[5] The OAAA OBIE Awards celebrates the best creative OOH over several product categories and formats.[6][7]