Outfit of the day

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An outfit of the day (commonly abbreviated OOTD[1]) is where fashion bloggers show what clothes (or outfits) they wear on a particular day or occasion. These are often found on social media websites, such as Tumblr, Instagram, and Pinterest, as well as various videos on YouTube.[2][3][4][5] Mostly used by a younger female demographic, one example of a typical current outfit of the day would be a top from Forever 21, low rise jeans from American Eagle, UGG Australia boots, as well as some accessories including a Coach purse, makeup, and various jewelry. Similar to these blogs are known as "outfit(s) of the week" (OOTW), where the blogger will display what they plan to wear during a whole week (or several days).


  1. ^ Felix von Keudell (2012). The Internet: The Book Of Revelations, Volume 5. Books on Demand. ISBN 978-3848254538. Retrieved May 16, 2014.
  2. ^ Leah Gonzalez (March 21, 2014). "Zappos Creates Personalized Shopping Experience For Instagram's #OOTD Fans". PSFK. Retrieved May 17, 2014.
  3. ^ "outfit of the day on Tumblr". Tumblr.com. Retrieved May 17, 2014.
  4. ^ "Fashion/Style/OOTD on Pinterest". Pinterest.com. Retrieved May 17, 2014.
  5. ^ "youtube outfits of the day - Google Search". www.google.com.