Call-out culture

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Call-out culture (also known as outrage culture) is a form of public awareness that aims to hold individuals and groups accountable by calling attention to behavior that is perceived to be problematic, usually on social media. A variant of the term, cancel culture, describes a form of boycott in which someone (usually a celebrity) who has shared a questionable or unpopular opinion, or has had behavior that is perceived to be offensive called out on social media is "canceled": they are completely boycotted by many fans, often leading to massive declines in celebrities' (almost always social media personalities) careers and fanbase.[1][2]


Michael Bérubé, a professor of Literature at Pennsylvania State University, states, "in social media, what is known as 'callout culture' and 'ally theater' (in which people demonstrate their bona fides as allies of a vulnerable population) often produces a swell of online outrage that demands that a post or a tweet be taken down or deleted".[3]

Lisa Nakamura, a professor at the University of Michigan, described cancel culture as a "cultural boycott" adding that "when you deprive someone of your attention, you're depriving them of a livelihood."[4]

See also[edit]


  1. ^ Sills, Sophie; Pickens, Chelsea; Beach, Karishma; Jones, Lloyd; Calder-Dawe, Octavia; Benton-Greig, Paulette; Gavey, Nicola (1 November 2016). "Rape culture and social media: young critics and a feminist counterpublic". Feminist Media Studies. 16 (6): 935–951. doi:10.1080/14680777.2015.1137962. ISSN 1468-0777.
  2. ^ Munro, Ealasaid (1 September 2013). "Feminism: A Fourth Wave?". Political Insight. 4 (2): 22–25. doi:10.1111/2041-9066.12021. ISSN 2041-9058.
  3. ^ Bérubé, Michael (January 2018). "The Way We Review Now". Publications of the Modern Language Association of America. 133 (1): 132–138. Retrieved 15 May 2019.
  4. ^ Bromwich, Jonah Engel (28 June 2018). "Everyone Is Canceled". The New York Times. Retrieved 16 March 2019.