Ovi (Nokia)

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Ovi logo

Ovi by Nokia (Finnish: ovi "door"[1]) was the brand for Nokia's Internet services. The Ovi services could be used from a mobile device, computer (through Ovi Suite) or via the web. Nokia focused on five key service areas: Games, Maps, Media, Messaging and Music. Nokia's aim with Ovi was to include third party developers, such as operators and third-party services like Yahoo's Flickr photo site. With the announcement of Ovi Maps Player API, Nokia started to evolve their services into a platform, enabling third parties to make use of Nokia's Ovi services.[2]

Ovi was a move into the world of Internet services, where Nokia faced competition with Microsoft, Google and Apple. As of January 2012, there were exactly 10 million downloads every day,[3] also 158 developers reached over 1 million downloads for their Applications.[4]

On 16 May 2011, Nokia announced the discontinuation of the Ovi brand and the services rebranded under the Nokia brand. The transition began in July 2011 and was completed by the end of 2012. Most of the constituent services were subsequently either closed or integrated into Microsoft's own services after its acquisition of Nokia devices and services division in 2014.


Ovi was announced on 29 August 2007 at the Go Play event in London.[5] The public beta was released on 28 August 2008. Nokia has acquired key building blocks for Ovi over time. These include intellectual property (IP), patents and core components such as synchronization. Acquired IP, patents include companies such as Starfish Software, Intellisync, NAVTEQ, Gate5, Plazes and others. Other components have been developed internally. On 20 May 2009, at the Where 2.0 event in San Jose, CA, USA, Nokia announced the release of the Ovi Maps Player API, allowing web developers to embed Ovi Maps into a website using JavaScript.[2]


Ovi Store[edit]

Main article: Nokia Store

The Ovi Store was launched worldwide in May 2009.[6] Here, customers could download mobile games, applications, videos, images, and ringing tones to their Nokia devices. Some of the items were free of charge; others could be purchased using credit card or through operator billing in selected operators. The content in Ovi Store was sorted into the following categories:

  • Featured (previously recommended)
  • Games
  • Personalise
  • Applications
  • Audio & video

Ovi Store is intended to offer customers content that is compatible with their mobile devices and relevant to their tastes and locations. Customers can share recommendations with their friends, see what they are downloading, and let them see items of interest.[7] For content publishers, Nokia offers a self-service tool to bring their content to the Ovi Store. Supported content types include: Java ME, Flash applications, widgets, ringtones, wallpapers, themes, and more for Nokia Series 40 and S60 devices and also Symbian^3. Nokia offers a 70% revenue share of gross sales, net of refunds and returns, less applicable taxes and, where applicable, fixed operator billing costs.[8] Ovi Store replaces the older Nokia services, Widsets, Download!, and MOSH.[9] The daily number of downloads reached 10 million in August 2011.[3] Despite the recent decision for Nokia to use Windows Phone 7 as their primary Operating system, Ovi store was still available to Symbian phones, whereas Ovi store and Windows Phone 7 Marketplace were merged on the Windows Phone 7 platform. There were 116,583 apps as of December 2011.[10] The Ovi store also looked different on Symbian handsets to suit the new brand transformation. It was blue instead of green and the Ovi store was the third biggest mobile download site on the market (behind Apple's App Store and Google Play) in 2012.

It was rebranded to Nokia in 2012. From 2014, developers were no longer able to publish new apps and app updates for the Symbian and MeeGo platforms to Nokia Store.[11] Prior to the Ovi Store Nokia used Nokia Download! a desktop application for downloading content to your mobile phone.[12] On February 18, 2015, Microsoft stopped accepting new applications to the Nokia Publish service and new registrations to the Nokia Publish and Nokia Developer websites,[13] and is planning to officially retire the Nokia Developer site in March 2015 while at the same time encouraging developers to go to the MSDN and Windows Developer site to develop applications for Windows Phone and Windows.[14]

Microsoft discontinued Nokia Store in 2015, and users were transitioned to Opera Mobile Store as the new application store for legacy Nokia devices.[14]

Ovi Suite[edit]

Main article: Nokia Suite

Ovi Suite allows Nokia mobile users to organize and share their photos and PIM data between their PC and their handset. It was the next generation of Nokia PC Suite and eventually Nokia Ovi Suite became the only computer application offered by Nokia. The commercial version of Nokia Ovi Suite was 3.3.86.[15] A Mac OS X compatible version was announced in November 2008, and has been "expected soon" ever since.[16] Instead, Nokia phones can connect with Mac computers via Apple's iSync application.[17]

Ovi Sync[edit]

Ovi Sync allows the synchronization of contact and calendar data between Nokia Symbian phones and the Nokia Ovi data center. Synchronization is initiated on the phone and is bidirectional.[18]

Ovi Contacts[edit]

Ovi Contacts is the address book section of ovi.com and allows contact information to be viewed and modified. Nokia has announced on the Ovi website that web access to contact information will be discontinued on 25 January 2012. However, Nokia stated that Ovi Sync will function after this date, allowing Nokia Symbian phone users to continue to transfer phone contact data to and from Nokia data center servers. As a result of the discontinuation of web access to the contact data as well as their transition to Windows Phone 7 devices that synchronize data with Microsoft Hotmail, in late 2011 Nokia added the capability to download all Ovi Contacts information in CSV format for importation into another online contact provider. Nokia stated that this download capability will remain via URL contactsui.ovi.com even after web access to contact data has ended.[19]

Ovi Calendar[edit]

Ovi Calendar is the calendar portion of Ovi. It was designed to be synced with the calendar on Nokia Symbian phones via Ovi Sync. Web access to Ovi Calendar ended on 31 August 2011. Ovi Calendar data can still be exported in iCalendar format at calendar.ovi.com. Nokia stated it will continue to provide this download capability even though web viewing and editing of calendar data has ended, and Ovi Sync will continue to synchronize Nokia Symbian phone calendar data with their data center servers.[20]

Ovi Maps[edit]

Main article: Here (Nokia)

With the Ovi Maps Internet service, customers can browse places from all over the world, plan trips, search for addresses and points of interest, and save them on Ovi. Ovi Maps for web can be used on any browser and any operating system for PC or Mac. To install the Ovi Maps plug-in that enables more features, one needs to have either Microsoft Windows XP/Vista with Microsoft Internet Explorer 6 and later or Mozilla Firefox 3 or later, or Apple Mac OS X with Safari 3 and later.

If the Ovi Maps 3.0 application (formerly known as Nokia Maps) is installed to your compatible Nokia mobile device, you can synchronise places, collections, and routes between Ovi Maps and your mobile device. You need to have a Nokia account to be able to synchronise.

Using Nokia Ovi Suite or Nokia Map Loader on Microsoft Windows XP or Vista, users can download and preload map data and navigator voices to their mobile device. This allows customers to save time and money as little data is required to be downloaded over-the-air during operation. Map data can also be downloaded without Nokia Ovi Suite or Nokia Map Loader by pointing a web browser to the map file locations.

Ovi Mail[edit]

Ovi Mail is an email address designed for access from Nokia mobile devices and compatible desktop browsers. The beta phase started on December 2008, and became available to all Ovi users on 20 February 2009. 1 million accounts were activated in its first six months, 650,000 on mobile devices.[21] 5 million accounts were activated in its first year.[22] According to the Ovi Mail website, Ovi Mail was popular in Iran, Turkey, Azerbaijan, Iraq, Indonesia, South Africa, the Philippines, Mexico, Brazil and India.[23]

Over 35 different S40 and S60 phone models supported Ovi Mail. The web mail works with standard browsers such as Opera, IE 6, IE 7, Firefox 2, Firefox 3, and Google Chrome and was available in 15 languages: US English, UK English, Indonesian, Malay, Bengali, Filipino (Tagalog), French, German, Hindi, Italian, Portuguese (Brazil), Chinese (Simple), Portuguese (Portugal), and Spanish (Spain).

In 2010, Yahoo and Nokia made a strategic agreement for Yahoo to replace Ovi Mail and Ovi Chat with Yahoo mail and chat products.[24] The migration began in the spring of 2011.[25]

Nokia Mail powered by Yahoo was discontinued on March 2015. Beginning March 2015, users were no longer able to sign in, access their existing emails, or send and receive new messages using their Nokia Mail or Nokia Chat address. If they want to save their existing emails, they must copy their existing Nokia Mail to another email service or to their computer before March 2015.[26]

Instant messaging[edit]

Nokia phones also shipped with instant messaging (IM) software. Apart from using accounts with other popular IM service providers (e.g., for the ICQ network), a user could also use his Ovi account to send and receive instant messages to and from other Ovi users.[27] Depending on the user's tariffs for sending SMS text messages vs. connecting to the Internet from the mobile phone, using instant messaging can prove to be either significantly cheaper (volume-based data plan) or significantly more expensive (time-based data plan).

Ovi Share[edit]

Ovi Share was media sharing website. Originally called Twango, the site allowed the upload and storage of photos, videos, etc. Users can upload media directly from Nokia mobile phones through the Share Online 3.0 application, or can alternatively use their PCs.[28]

Ovi Files[edit]

Ovi Files was a service that allowed users to remotely access, send, and create an online mirror of files stored on their Windows PC and Macintosh computers from any mobile or computer web browser. Supplemental features enabled users to upload content to their remote computer and preview Microsoft Office and Adobe PDF documents without the need for a browser plug-in or locally installed application.

Ovi Files was based on the "Access and Share" service created by Avvenu Incorporated, which Nokia acquired [29] in 5 December 2007. Originally a premium service, Ovi Files was made free of charge in July 2009.[30] The service closed on 15 October 2010.[31]

Ovi Music Store[edit]

Main article: MixRadio

Ovi Music Store allows purchasing of music directly on a mobile device or via PC. It contains over 11 million tracks.

The store was available in Australia, Austria, Brazil, Finland, France, Germany, India, Ireland, Italy, Mexico, Netherlands, Norway, Poland, Portugal, Saudi Arabia, Singapore, South Africa, Spain, Sweden, Switzerland, Spain, Turkey, the United Arab Emirates, and the United Kingdom with more countries launching regularly.[32]

It was later renamed to Nokia Music Store and was available in Australia, Austria, Brazil, Finland, Germany, India, Italy, Mexico, Russia, Singapore, Sweden, Switzerland, Turkey, the United Kingdom, and South Africa.[33]

It was later renamed to MixRadio and sold off to Line Corporation.

Ovi Player[edit]

Nokia Ovi Player, previously known as Nokia Music PC Client, is the music management and playback software for PC.

Nokia Ovi Player allows user to download tracks from the music stores and provides easy transfer of tracks to supported Phones and MP3 Players. Nokia Ovi Player supports Media Transfer Protocol (MTP) and will be able to transfer audio tracks to any phones or MP3 players supporting MTP over standard USB.

Publishing content[edit]

Publishers of content, or Independent Software Vendors (ISVs), may join the Ovi programme for a fee of 1 €. Nokia keeps 30% of the developers' revenue from sales of their product. However, if the product was purchased using Operator Billing, then between 40%-50% of the price paid by the consumer is first given to the operator.[34] Content which the publisher develops was reviewed by Nokia before publication. Symbian, Java and Flash lite applications must be Symbian signed.[35] Symbian Signed is the signing programme administered by the Symbian Foundation. Applications could be signed for free as part of the Ovi programme.[36][37]


In May 2011 Nokia discontinued the OVI brand in favor of the Nokia brand. The decision was taken to avoid brand confusion.[38][39]

Most of the constituent services were either closed or integrated into Microsoft's own services after its acquisition of Nokia devices and services division in 2014.

See also[edit]


  1. ^ Niccolai, James (4 December 2007). "Nokia Lays Plan for More Internet Services". New York Times. Retrieved 9 December 2007. 
  2. ^ a b "Nokia shapes the future of social location with enhanced Ovi Maps and the release of the Ovi Maps Player API". Nokia Corporation. Retrieved 27 July 2009. 
  3. ^ a b Nokia Developer - Global reach statistics. Developer.nokia.com (2012-01-31). Retrieved on 2013-07-17.
  4. ^ "Ovi Store Statistic: Nearly 1.5 Million Downloads A Day". Symbian-freak.com. 5 March 2010. Retrieved 25 August 2011. 
  5. ^ "Go Play press pages". Nokia. Retrieved 25 August 2011. 
  6. ^ MWC: Nokia Announces 'Smart Store' Ovi. Eweek.com (2009-02-16). Retrieved on 2013-07-17.
  7. ^ "About Ovi Store". Ovi.com. Retrieved 25 August 2011. 
  8. ^ "Ovi Store publishing". Publish.ovi.com. Retrieved 25 August 2011. 
  9. ^ "WidSets moves into Ovi Store". Widgets Lab. 29 April 2009. Retrieved 25 August 2011. 
  10. ^ Nokia Store now has over 100K apps, Distimo says - GSMArena.com news. Gsmarena.com. Retrieved on 2013-07-17.
  11. ^ "Changes to supported content types in the Nokia Store". The Nokia Developer Team. October 4, 2013. Retrieved November 12, 2013. 
  12. ^ http://nokiaexperts.com/nokias-download-utility-drives-crazy-app-free/
  13. ^ Developer Team, Microsoft Mobile (11 February 2015). "From Nokia Store to Opera Mobile Store – February 18th Closing of App Intake and Registrations". Nokia Developer Blogs. 
  14. ^ a b Developer Team, Microsoft Mobile (11 December 2011). "Successful Migration from Nokia Store to Opera Mobile Store". Nokia Developer Blogs. 
  15. ^ Nokia Ovi Suite Download
  16. ^ The scoop on Nokia Ovi Suite for Mac
  17. ^ "Nokia Europe - FAQ". Europe.nokia.com. Retrieved 25 August 2011. 
  18. ^ "Reload this Page Ovi Sync now available, Ovi.com gets personal". Allaboutsymbian.com. 28 August 2008. Retrieved 25 August 2011. 
  19. ^ Export Contacts page. Exportcontacts.ovi.com (2011-11-30). Retrieved on 2013-07-17.
  20. ^ [1][dead link]
  21. ^ "Ovi Mail by Nokia hits 1 million mark". Nokia.com. Retrieved 25 August 2011. 
  22. ^ "CES: Nokia CEO says 4.6 bln mobile users, 5 mln Ovi email users". Blogs.reuters.com. 8 January 2010. Retrieved 25 August 2011. 
  23. ^ Ovi Mail
  24. ^ Reaction to the Nokia/Yahoo! strategic agreement. Allaboutsymbian.com (2010-05-25). Retrieved on 2013-07-17.
  25. ^ Nokia Ovi Mail Begins Yahoo Migration (But Why?) — Tech News and Analysis. Gigaom.com (2011-04-06). Retrieved on 2013-07-17.
  26. ^ Nokia Mail powered by Yahoo will be discontinued on March 9, 2015 Retrieved on 2015-02-11.
  27. ^ "Nokia Europe - Ovi by Nokia – apps, games, maps, music and emails on your mobile phone". Europe.nokia.com. Retrieved 25 August 2011. 
  28. ^ "Files on Ovi". Files.ovi.com. Retrieved 25 August 2011. 
  29. ^ "Nokia completes the Avvenu acquisition". Nokia.com. Retrieved 25 August 2011. 
  30. ^ "Ovi Blog: Set your (Ovi) Files Free". Blog.ovi.com. 21 July 2009. Retrieved 25 August 2011. 
  31. ^ "Nokia has discontinued the Ovi Files service.". Comms.ovi.com. Retrieved 25 August 2011. 
  32. ^ "Nokia Music". Music.nokia.com. Retrieved 25 August 2011. 
  33. ^ http://www.comeswithmusic.com/ Nokia|Comes With Music
  34. ^ Ovi Terms and Conditions, Nokia, retrieved April 2010 
  35. ^ Ovi Publisher's Guide, Nokia, retrieved May 2010 
  36. ^ "Nokia Developer News | Nokia Now Signing Symbian Apps for Free - Nokia Developer Blogs". Blogs.forum.nokia.com. 16 August 2010. Retrieved 25 August 2011. 
  37. ^ "Sign your Symbian Apps For Free | Nokia Nordic Blog for developers". Blogs.nokia.com. Retrieved 25 August 2011. 
  38. ^ "The evolution of Nokia and Ovi | Nokia Conversations - The official Nokia Blog". Conversations.nokia.com. Retrieved 25 August 2011. 
  39. ^ Perez, Sarah (16 May 2011). "Nokia Discontinues Ovi Brand, Roadmaps Not Changed". Readwriteweb.com. Retrieved 25 August 2011. 

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