OxiClean (founded September 20, 1999) is the brand name for a line of household cleaners, including 'OxiClean Versatile Stain Remover', which is a laundry additive, spot stain remover, and household cleaner marketed by Church & Dwight. It was owned by Orange Glo International until 2006.
When it was introduced, it was marketed through infomercials in the U.S. and Canada with Billy Mays, as a "miracle cleanser". Church and Dwight acquired the OxiClean brand through its acquisition of Orange Glo International in 2006. It was endorsed by Mays until his death in 2009, the product is now seen endorsed by Billy's friend & co-worker Anthony Sullivan. Mays and Sullivan were featured on the show Pitchmen on the Discovery Channel in which the product was featured on several occasions.
OxiClean was developed by OCI Company Ltd., in South Korea. One of the active ingredients in OxiClean is sodium percarbonate (Na2CO3•H2O2), an adduct of sodium carbonate (Na2CO3) and hydrogen peroxide (H2O2). This breaks down into hydrogen peroxide when dissolved in water.
Related products include OxiClean Free Versatile Stain Remover, OxiClean Laundry Stain Remover, OxiClean MaxForce Spray, OxiClean Power Paks, OxiClean Triple Power Stain Fighter, and OxiClean Baby Stain Soaker.
- "OxiClean elaunch ads wait in wings". Marketing Week. July 26, 2007.
Church & Dwight, the household goods company, is expanding its OxiClean laundry range with a formulation for delicate fabrics. Fragrance and chlorine-free stain remover OxiClean Simple will hit the shelves this month. ...
- "OxiClean Frequently Asked Questions". Church and Dwight.
OxiClean® is a Versatile Stain Remover in a powder form that is activated when added to water (warm or hot water work best). Oxygen is released and targets the stains, rather than the fabric, removing many tough stains on water-washable clothing, carpet, and hard surfaces both inside and outside the home.
- McCoy, Michael (2003-01-20). "Diverging Trends Drive Percarbonate". Chemical and Engineering News (American Chemical Society) 81 (3): 17. ISSN 0009-2347.
Mays is the public face of OxiClean, a stain-removing powder marketed by Orange Glo International, a small but fast-growing cleaning products company that sells its wares partly over the Internet. OxiClean, launched in 1997, is a mixture of sodium percarbonate and sodium carbonate sold in a plastic tub. It's promoted as a household cleaner and laundry detergent booster with amazing stain-destroying properties.
- Moore, Paula (2004-05-02). "OxiClean breathes new life into cleaning line".