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The current logo, in use since 2003
Different OxiClean Products
Product typeStain remover
Laundry detergent
OwnerChurch & Dwight
CountryUnited States
Introduced1997 (1997)
Related brandsOxiClean Free Versatile Stain Remover
OxiClean Laundry Stain Remover
OxiClean MaxForce Spray
OxiClean Power Paks
OxiClean Triple Power Stain Fighter
OxiClean White Retriever
OxiClean Baby Stain Soaker
OxiClean Laundry Detergent
Previous ownersOrange Glo International
TaglineOxiClean Gets The Tough Stains Out!

OxiClean is an American brand of household cleaners, including OxiClean Versatile Stain Remover, which is a laundry additive, spot stain remover, and household cleaner marketed by Church & Dwight.[1][2] It was formerly owned by Orange Glo International from its introduction in 1997 until it was acquired in 2006.


When it was introduced by Orange Glo International in 1997, it was marketed through infomercials with Billy Mays in the US and Canada as a "miracle cleanser" starting in 2000.[3]

Church & Dwight acquired the OxiClean brand (along with Orange Glo and several others) through its acquisition of Orange Glo International in 2006; at that point the OxiClean brand expanded into laundry detergent with the introduction of the OxiClean Detergent Ball, followed by OxiClean Liquid Laundry Detergent in 2014.

It continued to be endorsed by Mays until his death in 2009; the product is now seen endorsed by Mays' friend and co-worker Anthony Sullivan. Mays and Sullivan were featured on the show Pitchmen on the Discovery Channel in which the product was featured on several occasions.


One of the active ingredients in OxiClean is sodium percarbonate (Na2CO3•H2O2), an adduct of sodium carbonate (Na2CO3) and hydrogen peroxide (H2O2).[3] This breaks down into hydrogen peroxide when dissolved in water. These ingredients break down safely in the environment and leave no toxic byproducts.[4]

Related products include OxiClean Laundry Stain Remover, OxiClean MaxForce Spray, OxiClean Power Paks, OxiClean Triple Power Stain Fighter, OxiClean White Revive and OxiClean Baby Stain Soaker.[5] The Clorox Company has a competing product, Clorox 2, which has similar ingredients but also includes the activator TAED (tetraacetylethylenediamine) to convert the peroxide into peracetic acid (also known as peroxyacetic acid, or PAA).[6] Another competing product, Biz Laundry Booster, has added enzymes to break down organic stains and claims to outperform OxiClean in some situations.[7]


  1. ^ "OxiClean elaunch ads wait in wings". Marketing Week. July 26, 2007.
  2. ^ "OxiClean Frequently Asked Questions". Church and Dwight.
  3. ^ a b McCoy, Michael (2003-01-20). "Diverging Trends Drive Percarbonate". Chemical and Engineering News. 81 (3). American Chemical Society: 17. doi:10.1021/cen-v081n044.p017. ISSN 0009-2347.
  4. ^ "The Science of Cleaning Products | Experiments". SteveSpanglerScience.com.
  5. ^ Moore, Paula (2004-05-02). "OxiClean breathes new life into cleaning line". Denver Business Journal. Retrieved 2020-01-06.
  6. ^ "Ingredients Inside". thecloroxcompany.com. 2016-08-03.
  7. ^ "Tests Prove It". bizstainfighter.com.

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