The current logo, in use since 2006
|Owner||Church & Dwight|
|Previous owners||Orange Glo International|
OxiClean is a line of household cleaners, including OxiClean Versatile Stain Remover, which is a laundry additive, spot stain remover, and household cleaner marketed by Church & Dwight. It was owned by Orange Glo International until 2006.
When it was introduced, it was marketed through infomercials with Billy Mays in the U.S. and Canada as a "miracle cleanser." Church and Dwight acquired the OxiClean brand through its acquisition of Orange Glo International in 2006. It was endorsed by Mays until his death in 2009; the product is now seen endorsed by Mays's friend & co-worker Anthony Sullivan. Mays and Sullivan were featured on the show Pitchmen on the Discovery Channel in which the product was featured on several occasions.
One of the active ingredients in OxiClean is sodium percarbonate (Na2CO3•H2O2), an adduct of sodium carbonate (Na2CO3) and hydrogen peroxide (H2O2). This breaks down into hydrogen peroxide when dissolved in water. TAED is often used as activator. These ingredients break down safely in the environment and leaves no toxic by products.
Related products include OxiClean Free Versatile Stain Remover, OxiClean Laundry Stain Remover, OxiClean MaxForce Spray, OxiClean Power Paks, OxiClean Triple Power Stain Fighter, OxiClean White Retriever and OxiClean Baby Stain Soaker. The Clorox company also has a competitor product called Clorox 2 with similar ingredients using a powdered peroxide based bleaching system. Competitor Biz Laundry Booster is another stain fighter based on powdered peroxide but has added enzymes to break down organic stains. It claims to be better than OxiClean in a wider variety of situations.
- "OxiClean elaunch ads wait in wings". Marketing Week. July 26, 2007.
Church & Dwight, the household goods company, is expanding its OxiClean laundry range with a formulation for delicate fabrics. Fragrance and chlorine-free stain remover OxiClean Simple will hit the shelves this month. ...
- "OxiClean Frequently Asked Questions". Church and Dwight.
OxiClean® is a Versatile Stain Remover in a powder form that is activated when added to water (warm or hot water work best). Oxygen is released and targets the stains, rather than the fabric, removing many tough stains on water-washable clothing, carpet, and hard surfaces both inside and outside the home.
- McCoy, Michael (2003-01-20). "Diverging Trends Drive Percarbonate". Chemical and Engineering News. American Chemical Society. 81 (3): 17. ISSN 0009-2347.
Mays is the public face of OxiClean, a stain-removing powder marketed by Orange Glo International, a small but fast-growing cleaning products company that sells its wares partly over the Internet. OxiClean, launched in 1997, is a mixture of sodium percarbonate and sodium carbonate sold in a plastic tub. It's promoted as a household cleaner and laundry detergent booster with amazing stain-destroying properties.
- Moore, Paula (2004-05-02). "OxiClean breathes new life into cleaning line".