Oxygen (TV channel)

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Oxygen TV Logo 2014.svg
Launched February 2, 2000; 17 years ago (2000-02-02)
Owned by
Picture format
Slogan Very Real
Country United States
Language English
Headquarters New York City, New York, United States
Sister channel(s)
Website www.oxygen.com
DirecTV 251 (HD/SD)
Dish Network 127 (HD/SD)
Cox 165 (SD only)
Available in most service providers Check local listings for channels
AT&T U-verse
  • 1368 (HD)
  • 368 (SD)
Verizon FiOS
  • 644 (HD)
  • 144 (SD)
Streaming media
Sling TV Internet Protocol television
PlayStation Vue Internet Protocol television
DirecTV Now Internet Protocol television

Oxygen is an American digital cable and satellite television channel that is owned by Oxygen Media, LLC, a subsidiary of the NBCUniversal Cable division of NBCUniversal, all owned by Comcast. Similar to Lifetime and WE tv, the channel features programming targeted at women, including original reality television series, acquired scripted series and feature films.

As of February 2015, approximately 77.5 million American households (66.5% of households with television) receive Oxygen.[1] In early 2014, it was announced that Oxygen would rebrand on October 7, 2014 alongside a new logo in an effort to target young female viewers.[2]


The privately held company Oxygen Media was founded in 1998 by former Nickelodeon executive Geraldine Laybourne, talk show host Oprah Winfrey, and producers Marcy Carsey, Tom Werner and Caryn Mandabach (of Carsey-Werner fame). Geraldine Laybourne was the service's founder, chairwoman, and CEO, staying with the channel until the NBCUniversal sale. The company's cable network Oxygen launched on February 2, 2000.

The channel was initially headquartered at Battery Park City in New York City, near the World Trade Center. It was knocked off the air on September 11, 2001; the Time Warner Cable-owned regional news channel NY1 was broadcast to all Oxygen subscribers across the country until the studio reopened within a week after the attack.[3]

The network's operations were subsequently consolidated in the Chelsea Market, a former Nabisco factory at 15th Street and Ninth Avenue in New York City. Oxygen's operations are now based at 30 Rockefeller Plaza as part of Comcast's consolidation of its newly owned NBCUniversal properties.

The channel originally began as an interactive service focusing on original programming with some reruns (such as Kate & Allie), and featured a black bar at the bottom of the screen (referred to as "the stripe", it occupied the bottom 12% of the screen) which would show various information (the interactive part involved the channel's website); the technique was cloned by Spike's precursor The New TNN; the stripe was eventually dropped. Prior to 2005, the channel carried a limited schedule of regular season WNBA games produced by NBA TV. The channel later began to focus chiefly on reality shows, reruns, and movies. For a time during the talk show's syndication run, Oxygen aired week-delayed repeats of The Tyra Banks Show. The yoga/meditation/exercise program Inhale was the last inaugural Oxygen program on air into the channel's NBC Universal era, albeit in repeats; it was canceled in 2010.

Campus Ladies, Bliss, Oprah After the Show, Talk Sex with Sue Johanson, The Janice Dickinson Modeling Agency, Snapped, Girls Behaving Badly and The Bad Girls Club, a reality series, are some of the signature shows on the channel. Oxygen has been available on DirecTV for many years, and arrived on Dish Network in early 2006 during that provider's carriage conflict with Lifetime.

On October 9, 2007, NBC Universal announced it would be purchasing Oxygen for $925 million.[4] The sale was completed on November 20, 2007. NBC Universal's cable division announced at an industry upfront presentation on April 23, 2008, that the channel would rebrand and unveil a new logo on June 17, 2008;[5][6] in the months since the sale the Oh! heading was dropped from the channel's visual branding. The logo premiered one week early on June 8, 2008.

For the 2008 Summer Olympics, Oxygen aired events and programming weeknights relating to gymnastics, equestrian, and synchronized swimming through NBC Sports's broadcast agreement for the Olympics. On June 29, 2009, Oxygen premiered Dance Your Ass Off, a reality dance competition program in which overweight people dance while they lose weight; the program was cancelled after its second season due to low ratings. On April 5, 2010, Oxygen launched its second night of original programming with the fifth-season premiere of Tori & Dean: Home Sweet Hollywood.

Following the acquisition of NBC Universal by Comcast and the last-minute replacement of its cable channel Style Network with Esquire Network (which was originally intended to replace G4) on September 23, 2013, some of its acquired programs were dispersed to Oxygen.[7]

In April 2014, as part of a gradual re-focusing of NBCUniversal's female-oriented cable networks by new division head Bonnie Hammer, and the appointment of Frances Berwick as the head of Oxygen and sister network Bravo, it was revealed that Oxygen would undergo a shift in its programming strategy to focus on a "modern", young female audience. Berwick explained that the new slate, which included upcoming series such as Fix My Choir, Funny Girls, Nail'd It, Sisterhood of Hip Hop, Street Art Throwdown, and planned spin-offs of Preachers of L.A., would "deliver on the freshness, authenticity, high emotional stakes and optimism that this demographic is looking for", and that many of the new programs would "appeal to things that are important in the lives of young, millennial women" and be "authentic".[2][8] As part of the re-focusing, the network also introduced a new slogan, "Very Real".[8]

In December 2016, it was reported that NBCUniversal was considering re-formatting Oxygen as a crime-oriented channel, building upon the ratings gains the network had achieved via its Crime Time programming block.[9] It was reported that NBC had been in talks with Dick Wolf—producer of the Law and Order and Chicago franchises, to take an equity stake in a re-branded channel that could be anchored by the programs.[10][11]

In February 2017, NBCUniversal confirmed that it planned to re-format Oxygen with a focus on true crime programming aimed towards women, including a new season of the Dick Wolf-produced Cold Justice (which had been cancelled by TNT). The change will be accompanied by a larger re-branding later in the year, which may or may not keep the Oxygen name. NBCUniversal Lifestyle Networks president Frances Berwick stated that the network had not determined the fate of the network's non-crime programming, such as Bad Girls Club, after the full re-branding takes effect. Oxygen's new lineup will be built largely around its existing library of unscripted crime-oriented programming (such as Snapped and its various spin-offs); Berwick explained that NBC had not yet ruled out adding off-network crime dramas.[12][13][9]






Oxygen HD[edit]

Oxygen HD was launched in March 2011 as high definition simulcast feed, eventually becoming the main feed with the standard definition feed being originated at the cable provider headend through downscaling. It is available through most providers.[18]


  1. ^ Seidman, Robert (February 22, 2015). "List of how many homes each cable network is in as of February 2015". TV by the Numbers. Retrieved March 14, 2015. 
  2. ^ a b c d e f g h i j Goldberg, Lesley (April 8, 2014). "Oxygen Orders Seven New Series, Sets Network Rebranding". The Hollywood Reporter. Retrieved April 8, 2014. 
  3. ^ Oxygen Media Transmits New York One Signal to Its National Subscribers - New York Business Wire - September 13, 2001
  4. ^ Michael Learmonth (October 10, 2007). "NBC U Sucks in Oxygen". Daily Variety. p. 1. 
  5. ^ "Show Tracker". The Los Angeles Times. April 23, 2008. 
  6. ^ "Oxygen rebrand caters to 'Generation O'". Archived from the original on April 24, 2008. 
  7. ^ Rose, Lacey (September 9, 2013). "NBCU Switch-Up: Esquire Network to Take Over Style, Not G4 (Exclusive)". The Hollywood Reporter. 
  8. ^ a b "Oxygen Adds Five Series Ahead of Rebrand, Including Kardashian Minister Docuseries (Exclusive)". The Hollywood Reporter. Retrieved 2 April 2017. 
  9. ^ a b Goldberg, Lesley (February 1, 2017). "Oxygen Officially Rebranding as Crime-Focused Network". The Hollywood Reporter. United States. Archived from the original on February 1, 2017. Retrieved March 14, 2017. 
  10. ^ Andreeva, Nellie (December 12, 2016). "Oxygen Eyes Crime-Themed Makeover". Deadline Hollywood. Retrieved January 19, 2017. 
  11. ^ Littleton, Cynthia (December 12, 2016). "NBCUniversal, Dick Wolf in Talks to Transform Oxygen Into Crime-Centric Channel (EXCLUSIVE)". Variety. Retrieved January 19, 2017. 
  12. ^ Umstead, Thomas (February 1, 2017). "Oxygen to Rebrand as A True Crime Channel". MultiChannel News. Retrieved February 3, 2017. 
  13. ^ Littleton, Cynthia (February 1, 2017). "Oxygen Surrenders to Crime Wave in Programming Strategy Revamp". Variety. Retrieved February 3, 2017. 
  14. ^ Yohannes, Alamin (August 9, 2016). "Oxygen's Trans Reality Show 'Strut' to Debut in September". NBC News. Retrieved August 12, 2015. 
  15. ^ Bibel, Sara (February 20, 2013). "New True Crime Series 'Snapped: Killer Couples' to Premiere Sunday, March 10 on Oxygen". TV by the Numbers. Retrieved February 22, 2013. 
  16. ^ Kondology, Amanda (February 28, 2013). "Oxygen Premieres 'Find Me My Man' April 2 at 9PM". TV by the Numbers. Retrieved March 2, 2013. 
  17. ^ a b Bibel, Sara (January 7, 2013). "Oxygen Picks Up 'Fat Girl Revenge,' 'Find Me My Man,' & 'Too Young To Marry?'". TV By the Numbers. Retrieved January 7, 2013. 
  18. ^ http://www.timewarnercable.com/nynj/about/inthenewsdetails.ashx?PRID=3166&MarketID=50

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