Oyster (company)

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Type Private
Founded 2012
Headquarters New York City, New York, United States
CEO Eric Stromberg
Industry Publishing
Website www.oysterbooks.com
Alexa rank Positive12,656 (January 2014)[1]
Launched 6 September 2013

Oyster is a streaming service for digital ebooks, available for Android, iOS, Kindle Fire, and NOOK HD/HD+ devices. It is also available on any web browser on a desktop or laptop computer. Oyster holds over 1 million books in its library, and as of January 2015, the service is currently only available in the United States.[2]


The company was founded in 2012 by Eric Stromberg, Andrew Brown, and Willem Van Lancker, and is headquartered in New York City. In October 2012, Oyster received $3 million in seed funding led by Founders Fund, a San Francisco based venture capital firm founded by Peter Thiel and Ken Howery.[3] On January 14, 2014, Oyster announced a $14 million funding round, led by Highland Capital Partners.[4]

Oyster launched on September 5, 2013, opening paid access, at $9.95 a month, via invitations available on a first-come, first-served basis. Common early criticisms included limited content and lack of multi-platform support, but its reading experience and design were widely praised. Within ten days, users had read over a million pages.[5]

On October 16, 2013, Oyster launched support for the iPad.[6] The company also removed invitations as a requirement to join, and offered a 30-day free trial to all new users. Along with an iOS app redesign, the website additionally allowed for browsing of curated book lists.[7]

In June 2014, the company expanded its services to Android and Kindle Fire devices, and in July 2014, the company launched a web reader application.[8]

In November 2014, Oyster launched its online editorial magazine, The Oyster Review, and its Author Advisory Board. Oyster's Author Advisory Board is composed of authors Roxane Gay, Megan Abbott, and Lauren Oliver.[9]

In March 2015, the company hired Jeannie Mun as its first CFO. Mun was previously the CFO of MediaMath.[10]

In April 2015, Oyster launched an ebook store, offering complete catalogues from all of the Big Five publishers for individual purchase, as a complement to its existing subscription service, Oyster Unlimited.[11]


Oyster offers several different reading modes, access to over 1 million titles, and book recommendations from its editorial staff. Users can also take advantage of highlighting and notes features and share their activities with friends using the platform.[12] In June 2015, Oyster added a new feature, called Lumin, to help readers sleep better. The feature adjusts a reader's phone or tablet's light based on location and time of day, reducing the amount of blue light at night. Studies have shown that the blue light from smartphones and tablets can interfere with sleep.[13]


Oyster offers titles from over 1,600 publishers.[14] Of the Big Five publishers, HarperCollins, Simon & Schuster, and Macmillan Publishers have titles available through Oyster Unlimited,[15] as well as a number of smaller presses including Perseus Book Group and Houghton Mifflin Harcourt.[16] Smashwords, a self-publishing platform, also distributes to Oyster and appears to be the primary publisher of works available on Oyster Unlimited.[citation needed] All of the Big Five publishers offer books for purchase in Oyster's ebook store.[17]

Carolyn Reidy, CEO of Simon & Schuster, told a panel at Digital Book World in 2014 that the publisher had not signed up over "unresolved questions about how to avoid devaluing books and cannibalizing sales."[18] However, in May 2014, the publisher added their entire backlist at that point, consisting of about 14,000 titles, to the platform.[19]

Data Collection[edit]

On Christmas Day 2013, The New York Times reported that Oyster and Scribd were among new ebook platforms which collected data on users' reading habits.[20]

Critical Reception[edit]

Reviews of Oyster from tech outlets have been largely positive. Wired described the design as "gorgeous",[21] and PandoDaily said the app "makes Amazon look old".[22]

Some have been skeptical, though. The New Yorker's Ian Crouch wrote that the app "takes its name from a line in 'The Merry Wives of Windsor' ('the world’s mine oyster,' spoken, incidentally, by a thief)." [23]



  1. ^ "oysterbooks.com - Traffic Details from Alexa". Alexa Internet, Inc. Retrieved 18 January 2014. 
  2. ^ "Ebook subscription services get a boost with help from Macmillan". The Verge. Vox Media. 
  3. ^ "Oyster raises $3 million from Founders Fund for "Spotify for books"". PandoDaily. PandoDaily. 10 October 2013. Retrieved 22 October 2013. 
  4. ^ "=New Partners for Our Next Chapter". Oyster. Oyster. 14 January 2014. Retrieved 14 January 2014. 
  5. ^ "Ebook subscription startup Oyster expands to iPad and opens to all; some stats from Scribd". GigaOM. GigaOM. 16 October 2013. Retrieved 22 October 2013. 
  6. ^ "Oyster, now on your iPad". Oyster. Oyster. 16 October 2013. Retrieved 22 October 2013. 
  7. ^ "Bustle". bustle.com. 
  8. ^ Paul Sawers (24 July 2014). "Read Oyster's Ebooks in Your Browser". The Next Web. 
  9. ^ "Oyster Debuts Online Literary Journal". Retrieved 2015-08-05. 
  10. ^ Ha, Anthony. "E-Book Startup Oyster Hires Jeannie Mun As Its First CFO". TechCrunch. Retrieved 2015-08-05. 
  11. ^ "The ‘Netflix for Books’ Just Invaded Amazon’s Turf". Retrieved 2015-08-05. 
  12. ^ Aldrin Calimlim. "'Netflix For Books' Service Oyster Adds Support For Highlights And Notes On iOS". AppAdvice. 
  13. ^ "Oyster app aims to help nighttime readers sleep better - CNET". CNET. Retrieved 2015-08-05. 
  14. ^ "Oyster's Matthew Shatz on Helping Publishers Tap Next Generation of Readers". Book Business. 
  15. ^ "Publisher Macmillan Signs On With E-Book Subscription Services Oyster And Scribd". TechCrunch. AOL. 
  16. ^ "Oyster, Perseus Ink Pilot E-Book Deal". PublishersWeekly.com. 
  17. ^ "The ‘Netflix for Books’ Just Invaded Amazon’s Turf". Retrieved 2015-08-05. 
  18. ^ Joshua Brustein. "New Subscription Model for E-Books Challenges Traditional Publishers - Businessweek". Businessweek.com. 
  19. ^ Steven Bertoni (21 May 2014). "Oyster Books Scores Stephen King, Hemingway And More In Simon & Schuster Deal". Forbes. 
  20. ^ "Technology: As New Services Track Habits the eBooks are Reading You". The New York Times. December 25, 2013. 
  21. ^ "Is This Netflix of Books the Next Big Thing In Publishing?". Wired. September 2013. 
  22. ^ "The Netflix for Books Is Here And It Makes Amazon Look Old". Pando. September 5, 2013. 
  23. ^ "Oyster iPhone App eReader: What Doe It Mean to Own A book?". The New Yorker. September 2013.