|Slogan||“Bo planta nacional.”
Your national station.
|Founded||29 September 1963|
Telearuba (Call sign: P4A 13) is a television station that broadcasts on NTSC channel 13 in Aruba with an effective radiated power of 3456 watts. The station was founded on 29 September 1963 on channel to offer local programming, but received interference from a local Venevisión affiliate in Venezuela, also on channel 12, and was given permission to move to channel 13 later on. The station also received some technical assistance from TeleCuraçao (PJC-TV), which had also set up a relay transmitter in Aruba. The station converted to colour broadcasts in 1973.
On 29 September 1963, Tele Aruba N.V. began to operate as the first Aruban National Television Company. Because the Dutch Antilles Government at that time did not plan to open a television station. The Dutch Antilles Government planned to open a relay-transmitter through TeleCuraçao, the television station in Curaçao, so the community of Aruba can also watch TeleCuraçao. TeleCuraçao began its operation during the month of July in 1960 through the central government of the Dutch Antilles. During this time, the BARTELL GROUP, managed by Gerald Barter decided together with the government of the Dutch Antilles that "pay television" was not possible in Curacao, hence they received permission to work with commercials to raise funds. The Dutch Antilles Government and Bartell group founded NATEC, which is the acronym for Netherlands Antilles Television & Electronic Company.
Aruba kept firm on its decision and decided that Aruba should not have a relay station, but its own small television station. Aruba's wish was granted and Telearuba began its operation with a minimum of 12 employees. The first building from which Telearuba started operating from was smaller than a Radio Station on the island called Radio Victoria.
As Telearuba was preparing for its grand opening, the workers experienced a time of great anxiety and pressure. For example Philips Company performed a light testing with TL lights, however the type of camera available at that time plumbicon was not sensitive enough to project the right lighting for the screen. As a result, Telearuba was forced to supply studios with spotlights. In addition, two days before the official opening, the studio floor had to be completely reconstructed to assure a smooth pavement for the cameras to role on it efficiently.
Telearuba's staff included both employees from TeleCuraçao and native employees. Telearuba finally had its grand opening on September 29, 1963. The night was a success, where local artist performed and all the people involved with Telearuba gave proud speeches. Nevertheless, that night Telearuba faced some serious problems. Telearuba at that time channel 12, received some conflicts from the relay transmitter from Venezuela. Telearuba did not have sufficient equipment to operate properly, to be exact, 3456 units. This compared to the strong-relay transmitter from Venezuela. Telearuba had to come up with a solution. Consequently, Telearuba decided not to increase its power of the relay transmitter and asked for permission to transmit programs on a different channel, channel 13. Today it is still the official channel of Telearuba.
Telearuba used film projector type 16 mm, slides, flip cards, studio camera, announcer booth, many "Live" commercials in order not to bore the viewer. The announcer changed clothes for every live commercial. He/she needed to memorize all their lines and could not change the content of the text. The technical director had a copy of the text assigned to the announcer. If the announcer were to change the text it would not have fit the sound of the commercial. Per night the announcer shot 5 commercials. The cameraman became experts into changing shots despite the fact that there was only one camera. The viewers at home hardly noticed, this is due to the talent of the cameraman. With some advice from Dutch experts and ultimately thanks to the Multi-plexer camera used in the control room, it all went well. This camera worked with mirror, which allowed the camera to become multi-functional. This camera was connected to Ferns hen film projectors 2 slide drums. The announcement booth and station identification allowed the camera to change the shots, therefore creating a different impression for the viewer.
During its existence, Telearuba presented besides local programs, different shows that came from Latin and North America, where soap operas and movies were included.
As stated before, Telearuba operated as a commercial station. In the past commercial consisted of slides, pictures, film or Live. After that, the format changed to ¾ inch. This gave the commercials a new dimension and was more attractive in color. When Telearuba wanted to go over into they had to decide on a compatible one. It was confirmed that Venezuela would use the same system as USA, NTSC and that is what Telearuba started with on 12 July 1973.
In the meantime Radio Caracas TV and Venevisión TV from Venezuela where still black and white. The color transition went slow. When Aruba got its Apart Status in 1986, Telearuba was incorporated and was no longer part of Antilliaanse Televisie Maatschappij.
On 14 September 2004, SETAR, the national telecommunication company of Aruba, bought Telearuba. In a short period thereafter, Telearuba had to reorganize the company and rebuild part of the building. 
- Company Info. novus.telearuba.aw.