|Founded||June 2007San Francisco, Californiain|
|Headquarters||660 Alabama Street, San Francisco, California, 94110|
PAX Labs (formerly Ploom) is an American electronic vaporizer company founded in 2007 that markets the PAX vaporizers. The company developed the JUUL (pronounced jewel) e-cigarette; JUUL was spun out as a separate company in 2017.
The company was founded by James Monsees and Adam Bowen in 2007 under the name Ploom. As of 2015[update] it has distribution in the United States and Canada and has received $46.7 million in "series C" funding from various sources. In August 2016, Tyler Goldman became the CEO of Pax. Monsees left Pax in July 2017. Bowen left Pax in June 2017. Goldman left Pax in 2017.
The company has been involved with Japan Tobacco International. It markets the PAX vaporizers, starting with the Pax by Ploom. As Pax Labs, Inc., the company then introduced the Pax 2, including the following changes: no moving parts to maintain, smaller and lighter, larger oven, and longer battery life. Pax 2 can be used with loose-leaf tobacco or cannabis. In November 2016, the Pax 3 was released, featuring compatibility with both extracts and plant matter, new tools and accessories, and a complementary smart phone app. The same month, Pax also introduced an extract-based vaporizer called the Era, which operates by heating a concentrated cannabis liquid held in very small containers.
Ari Atkins, Pax Labs' R&D engineer, said "We don’t think a lot about addiction here because we’re not trying to design a cessation product at all." He added, "anything about health is not on our mind."
On June 1, 2015, the company introduced JUUL, a type of e-cigarette that utilizes nicotine salts that exist in leaf-based tobacco, for its key ingredient. They were given a US patent for their nicotine salt preparation in 2015. The nicotine salts are said to create an experience more like smoking than other e-cigarettes on the market. The e-cigarette is shaped like a USB flash drive and recharges using a magnetic USB deck. Each cartridge (called a JUULpod) contains about the same amount of nicotine as one pack of cigarettes and delivers approximately 200 hits. JUUL attempts to deliver a nicotine peak in five minutes, similar to a traditional cigarette. Mango is among the five most popular flavors. A JUUL starter kit sells for about $49.99.
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