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IndustryYouth Registration & Parental Consent
HeadquartersDumfries, Virginia, US
Number of employees

PRIVO is a safe harbor and identity and consent service provider based in Dumfries, Virginia, US. PRIVO works with companies to ensure their existing or proposed digital properties are compliant with COPPA, GDPR, FERPA, SOPIPA, HIPPA and other governing regulations and best practices protecting kids privacy, helping them build and maintain a successful business model that safely engages with kids, their families and educators.[1] PRIVO offers a single sign-on (SSO) solution and all-in-one identity and consent management platform for large-scale enterprises with multiple sites, apps, smart toys and devices. The PRIVO iD Platform can be provided as an end-to-end solution for youth registration and parental consent management through a hosted Platform as a Service (PaaS) model that is built for easy integration and low maintenance using open standard technologies such as OAuth, OpenID Connect, and SAML.[2] It has been Federal Trade Commission approved.[3]


PRIVO was co-founded in 2001 by Denise and Ken Tayloe, siblings and descendants of The Tayloe family of Richmond County.[citation needed] PRIVO was founded in Northern Virginia, the suburbs of Washington, DC.[citation needed] The focus of the company is to enable online services (including websites, mobile apps and third party service providers handling children's data) to comply with the 1998 Children's Online Privacy Protection Act (COPPA) that is enforced by the Division of Privacy and Identity Protection at the Federal Trade Commission.

In April 2004, the FTC requested public comments in response to PRIVO’s application for FTC Safe Harbor Provider Status.[4] Commenters included UCLA’s Center for Communication Policy, privacy expert Ray Everett Church and the Association for Schwab Learning.[5]

In March 2007, the Progress and Freedom Foundation released "Progress on Point" in which PRIVO was asked to be a contributor regarding the topic‘Social Networking and Age Verification: Many Hard Questions; No Easy Solutions’] [6] In January 2008, PRIVO raised half of the $1.2 million in funding it targeted following a previously raised $2.5 million from angel investors.[7]

In September 2009, Yahoo!, PayPal, Google, Equifax, AOL, VeriSign, Acxiom, Citi, PRIVO and Wave Systems, announced support for the first pilot programs designed for the American public to engage in open government. These companies will act as digital identity providers using OpenID and Information Card technologies.[8]

Starting in October 2010, PRIVO, NASA, and OPTIMUS PRIME, begin collaboration to educate youth by developing a contest to raise students’ awareness of technology transfer efforts and how NASA technologies contribute to our everyday lives.[9] In November 2011 Inc. magazine, PRIVO was featured in a segment called “Tablets for Kids” in regards to children’s privacy, even when the mobile app is presumed safe.[10]

In August 2012, the FTC proposed changes to the COPPA and PRIVO was quoted in a Data Informed article regarding the proposed changes.[11] In March 2013, PRIVO participated in an interview with Fox News regarding "Stricter Children's Online Privacy Protection Act (COPPA) laws due in July to govern underage kids on Facebook, Tumblr".[12]

On September 17, 2013, the National Institute of Standards in Technology (NIST) awards grant to PRIVO to “Advance the Identity Eco-System” and “Improve Online Security and Privacy.” [13]

In 2013, PRIVO was awarded a $3.2 million NSTIC grant to develop a pilot for an identity protection system to help keep families safe online and help companies to comply with COPPA. The grant period began October 2013 and went through March 2016.

In 2014 PRIVO created a non profit foundation call the Foundation for Privacy and Technology Outreach to assist under served markets such as education in protecting the Personally Identifiable Information of children and adults alike.


The PRIVO Privacy Assurance Seal indicates that a web site or mobile app is deemed to be in compliance with the Children's Online Privacy and Protection Act (COPPA).[14]


  1. ^ PRIVO. "PRIVO – Compliance". Retrieved 2017-10-02.
  2. ^ PRIVO. "PRIVO – Solutions". Retrieved 2017-10-02.
  3. ^ Federal Trade Commission, (FTC). "PRIVO, Inc. Earns "Safe Harbor" Status". (FTC). Archived from the original on 29 October 2013. Retrieved 25 October 2013.
  4. ^ Bonner, Robert C. (6 April 2004). "Children ' s Online Privacy Protection Safe Harbor Proposed Self-Regulatory Guidelines; PRIVO, Inc. Application" (PDF). Federal Register. 69 (66): 18098, 18099. Retrieved 25 October 2013.
  5. ^ Federal Trade Commission, (FTC). "FTC Notice and Request for Public Comm". Archived from the original on 18 February 2013. Retrieved 25 October 2013.
  6. ^ Thierer, Adam D. (2007-03-21). "Social Networking and Age Verification: Many Hard Questions; No Easy Solutions". SSRN 976936.
  7. ^ "PRIVO raises half of $1.2M funding". Tech Journal. Archived from the original on 29 October 2013. Retrieved 25 October 2013.
  8. ^ Dignan, Larry. "Obama taps OpenID for government websites". Retrieved 25 October 2013.
  9. ^ McCue, TJ. "10 NASA Spinoff Technology Products And The Optimus Prime Contest". Forbes. Retrieved 25 October 2013.
  10. ^ DesMarais, Christina (9 November 2011). "Hot Market: Tablets for Kids". INC. Magazine. Retrieved 9 October 2013.
  11. ^ Foege, Alec. "FTC Proposal Would Restrict Online Data Collection from Children". Data Informed. Retrieved 25 October 2013.
  12. ^ Brandon, John (19 March 2013). "Stricter COPPA laws due in July to govern underage kids on Facebook, Tumblr". FOX NEWS. Retrieved 25 October 2013.
  13. ^ Kash, Wyatt. "NIST Awards Grants To Improve Online Security, Privacy". Information Week. Retrieved 25 October 2013.
  14. ^ (COPPA), Children's Online Privacy Protection Act. "CHILDREN'S ONLINE PRIVACY PROTECTION". COPPA. Retrieved 25 October 2013.

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