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|Launched||1 December 1995|
|Owned by||Central European Media Enterprises|
|Picture format||1080i (16:9, HDTV)|
|Audience share||20.2%, 2009|
|Slogan||Gândește liber (Think freely)|
|Country||Republic of Moldova|
|Headquarters||Bucharest 2, Bd. Pache Protopopescu nr.109|
|Sister channel(s)||Sport.ro, PRO.TV Internaţional, Pro Cinema, Acasa TV, MTV Romania|
|UPC Romania||Channel 03 (digital with DVR)
Channel 04 (digital)
|Meo (Portugal)||Channel 234|
Pro TV (Romanian pronunciation: [proteˈve]) is the third Romanian private TV Channel (after the now-defunct Tele7ABC and Antena 1), launched in December 1995, that reaches almost 99% of Romania’s 21.5 million people and has 48% of its broadcast schedule comprising locally produced programs. Pro TV broadcasts 24 hours a day and achieved an average all day audience of 16.5% during 2008.
Targeting urban adults aged 18 to 49, Pro TV uses a programming strategy of top international series and movies, as well as a wide variety of local productions including news programming, local entertainment and local fiction.
The station’s local productions include entertainment shows, news programs and TV series.
- Știrile Pro TV (English: Pro TV News) is a news programme which won the 2008 International Emmy award.
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- Vocea României (English: The Voice of Romania). The Romanian version of the "The Voice" franchise.
- Las Fierbinți, a Romanian sitcom set in a rural place. The series follows the social and romantic lives of the inhabitants of the village.
- România, te iubesc! (English: Romania, I Love You), a show where the reporters try to show the beauty of the country and some special people who make Romania better, while also casting documentaries and investigations aimed to reveal local illegalities to be corrected by the authorities under public opinion's pressure.
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- Apropo TV, an entertainment programme presented by Andi Moisescu discussing social themes and popular culture, usually in a funny way.
- După 20 de ani (English: 20 years later), a weekly talk-show containing interviews with Romanian politicians, economists and social scientists. The name refers to the time elapsed since the Romanian Revolution.
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- La Măruță(formerly, "Happy Hour"), hosted by Cătălin Măruță, is a one-hour live entertainment show with news about celebrities and show business.
"Știrile ProTV" (ProTV News) is the most popular newscast in Romania, with 9.3 rating points and 25.1% of the television market share in Romania. It is followed by over a million viewers internationally.
ProTV News won the "International Emmy Award News of 2008" in September 2008.
Andreea Esca is the longest-standing newscaster in Romania. She began her career over 21 years ago, and has spent 19 years with ProTV.
ProTV News is very controversial; many critics have stated that ProTV News focuses on topics that are violent, offensive or overzealous, and ProTV has even been accused of airing some news reports that are false or "invented". Many criticize ProTV for excessively dramatizing sensitive topics.
Another controversial program is the news at 17:00, presented by Monica Dascălu, for presenting sensitive topics such as murder, manslaughter, or sexual abuse. As a result of the excessive detail of their content, the program at 17:00 is known in popular culture as "știrile de la ora 5" (the news at 5).
Newscasters and celebrities
- Andreea Esca
- Andi Moisescu
- Cătălin Măruță
- Cătălin Radu Tănase
- Cristian Leonte
- Corina Caragea
- Raluca Arvat
- Florin Busuioc
- Mihai Dedu
- Loredana Groza
- Pavel Bartoș
- Tudor Chirilă
- Marius Moga
- Monica Dascălu
- Mihaela Radulescu
- Oana Tache
- Oana Stern-Cuzino
- Bebe Cotimanis
- Dragoș Bucur
- Patrizia Paglieri
- FOA[disambiguation needed]
- Adi Hadean
- Răzvan Fodor
- Mihai Bobonete
Sub-channels and subsidiaries
- ProTV Chișinău
- ProTV International
- Pro Cinema
- MTV Romania
- PRO FM
- ProTV Magazine
In September 2008, Pro TV News' social campaign “Any idea what your kid is doing right now?” (Romanian: Tu știi ce mai face copilul tău?) won the International Emmy Awards for “News”, being the first TV station in Eastern Europe to win this award.
At the beginning of 2009, Pro TV won the NAB International Broadcasting Excellence Award for the social campaigns Pro TV News had developed in the previous two years.
Pro TV was the main television channel to broadcast the UEFA Champions League in Romania between 2000 and 2009. From 2009 to 2015 it broadcast "Cupa Romaniei" ("The Romania's Cup"), at football, the matches with Romanian teams from Europa League and the preliminaries of UEFA Champions League. From 2015, Pro TV takes back the rights for UEFA Champions League and in 2016, it obtains the rights for UEFA Euro 2016.