PR automation

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Public Relations Automation (PRA) software is a type of Enterprise Software that is designed to automate public-relations-related activities, such as campaign management, real-time media monitoring, and media analysis. Generally delivered as a software as a service, PRA software can be rapidly deployed without any investment in on-premises hardware or software. Integrated PRA software solutions enable public relations professionals to:

  • Plan, execute and report on PR campaigns
  • Collaborate with global communications teams in secure, online environment
  • Build media lists through integrated media directories
  • Communicate with built lists through email or fax and log responses
  • Monitor media coverage across traditional media and consumer generated media
  • Generate media metric reports, clip books and briefing books
  • Analyze media coverage

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