PVR-resistant advertising

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PVR (DVR)-resistant advertising is a form of advertising which is designed specifically to remain viewable despite a user skipping through the commercials when using a device such as a TiVo or other digital video recorder. For instance, a black bar with a product's tagline and logo or the title of a promoted television program or film and its release date may appear on the top of the screen and remain visible much longer being fast-forwarded than a usual commercial.

This was used first by cable network FX's British network when advertising Brotherhood.[1]


  1. ^ "FX premieres new 'PVR-resistant' advertising". Digital Spy. September 21, 2006. Retrieved 3 July 2009.