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|Industry||Entertainment (Movie Theatres)|
Number of locations
|170 (800 screens)|
|Ajay Bijli |
(Chairman and MD)
|Revenue||₹31,187 million (US$440 million)|
|₹1.83 billion (US$26 million)|
Number of employees
PVR Cinemas is a film entertainment company in India. The company started as a joint venture agreement between Priya Exhibitors Private Limited and Village Roadshow Limited in 1995 with 60:40 ratio. It began its commercial operations in June 1997. The company is founded by Ajay Bijli who is the chairman and managing director of PVR Cinemas. Ajay Bijli's brother Sanjeev Kumar Bijli is the Joint Managing Director of PVR Ltd. The company also operates a pro-active CSR wing under PVR. The first PVR Gold Screen was introduced in Forum Mall, Bangalore.
PVR Cinemas has its origin as Priya Cinema in South Delhi, the Cinema was named after Priya Jaisinghani and was bought by Ajay Bijli's father in 1978, who also owned a trucking business, Amritsar Transport Co. In 1988, Bijli took over the running of the cinema hall, which was revamped in 1990, and its success led to the founding PVR Cinemas.
In 2003, ICICI Ventures invested ₹40 crore in PVR when Priya Village Roadshow decided to pull out of the partnership. In 2012, Kanakia group owned CineMAX cinema chain was bought by Cine Hospitality Private Ltd, a subsidiary of PVR Cinemas for ₹395 crore (US$55 million), making PVR the largest cinema chain in India. In May 2016, DLF group owned DT Cinemas was bought by PVR Cinemas for ₹433 crore (US$61 million). Recently PVR Cinemas ventured into a new cinema concept- Superplex in Noida. The cinema has 15 screens with IMAX, 4DX, Gold Class, a playhouse and mainstream auditoriums. PVR Cinemas has invested ₹48 crores in this new venture. PVR's first "Gold Screen" was launched in Indore in 2007. Recently, PVR Cinemas in association with HP India has launched Asia's first Virtual Reality (VR) Lounge at PVR ECX, Mall of India, Noida.
In August 2019 PVR Cinemas crossed its 800 screens milestone count in India.
The idea behind PVR Playhouse is to give kids a space where they can watch movies that engage them in the way they want to. Aimed at 3 to 12 year olds, the Playhouse includes a special 49 seater movie auditorium showcasing children's movies/animated content.
This format is available only in Delhi, Mumbai and Hyderabad.
PVR's 4DX is the second cinema chain in India to introduce 4DX in the country after Cinepolis. PVR has signed 22 theater agreement with 4DX which is the largest in the country out of which 18 are open. One each in Pune, Ahmedabad, Surat, Chandigarh and Indore, four in Bangalore, five in NCR and two in Mumbai, Hyderabad, whereas three more coming up by end of the year at Ludhiana, Pune and Kolkata, NCR among others. 4Dx has movie effects like Air, Wind, Water, Lightning, Snow, Rain, Smoke, Scent, Fog and mainly the Seat Shaking. The effects make you feel like a part of the movie.
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