Pete Waterman Entertainment

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The company logo

Pete Waterman Entertainment (PWE) is the production company one-time pop and dance record label owned by British pop mogul Pete Waterman. The label, originally PWL (Pete Waterman Limited), is most famous for being the home of hit record producers Stock Aitken Waterman.


After producing many hits for other record companies, PWL launched its own label in 1987 (PWL Records) with the single "I Just Can't Wait" by Mandy Smith. The next single was the biggest selling single of the year: "I Should Be So Lucky" by Kylie Minogue.

As a record label, PWL enjoyed success with Australian artists such as Kylie Minogue and Jason Donovan and Dutch dance group 2 Unlimited. As a production house they produced hits for English artists such as Rick Astley, Dead or Alive and Bananarama on other record labels.

In the US, PWL America was established in 1989 and specialized primarily in hip-hop music, launching the careers of MCs Ed O.G. and Diamond D. In 1992, it was renamed Chemistry Records Ltd., but it shut its doors in 1993. It was distributed in that territory by Mercury/PolyGram Records.

In the early 1990s, Pete Waterman formed a new label called PWL International in partnership with Warner Music; one of the artists that recorded for the label, Opus III, would score two number ones on Billboard’s Dance Club Songs Chart through a US deal with Warner’s EastWest Records. However, with other projects taking up Waterman's time, his involvement in the label decreased, and PWL International Ltd. became the Warner label Coalition.

The record label is still in operation today and operates the label EBUL through former labels Jive Records and Zomba (now labels by Sony Music Entertainment).

As of March 2017, most of the PWL catalogue is now distributed by BMG Rights Management.[1]

Notable former PWL artists[edit]

Some of these acts were produced at the PWL Hit Factory and were signed to PWL Records, whilst others were licensed to PWL from other European independent dance labels (e.g. Media or Byte):[2]

Acts produced by Stock Aitken Waterman[edit]

These acts were produced at the PWL Hit Factory, but were not signed directly to PWL Records:

Chemistry/PWL America artists[edit]

See also[edit]


  1. ^ "BMG moves distribution of 8,000 albums to Warner's ADA". 7 March 2017. Retrieved 1 May 2020.
  2. ^ "2 Unlimited". 28 September 2017.
  3. ^ "BROTHER BEYOND | full Official Chart History | Official Charts Company".
  4. ^ "Dead Or Alive | full Official Chart History | Official Charts Company".

External links[edit]