In June 2010, China Resources Enterprise, Limited (CRE) and Chevalier have forged a partnership to further expand the Pacific Coffee business in the Chinese Mainland with CRE being a major shareholder and to have Pacific Coffee developed under the umbrella of CRE’s Retail Business Unit.
Apart from its stores, PCC also sells own-brand coffee beans and Jura brand coffee machines to distributors and corporate clients, such as banks, airline companies, clubs and hotels. Its coffee beans are sold in Hong Kong, Macau and Singapore.
PCC was started by Thomas Neir of Seattle, who came to Hong Kong in 1992. Neir saw a lack of European-style coffee houses in his adopted city. The first PCC outlet opened in 1993 at the Bank of America Tower in Hong Kong's Central district. PCC's Seattle origins are shared with fellow coffee chain Starbucks; however, the latter did not open its first Hong Kong branch until May 2000.
In 2005, the PCC at The Peak was voted "Asia's top favourite wireless hotspot" in a survey of 1,996 people in 20 countries by Intel.