Pacific Mercury was part of the first coast-to-coast color broadcast in the United States when NBC telecasted the Tournament of Roses Parade on January 1, 1954, with public demonstrations given across the United States on prototype color receivers by manufacturers RCA, General Electric, Philco, Raytheon, Hallicrafters, Hoffman, Pacific Mercury and others.
- Mercury Television (Pacific Mercury) - USA, Television History - The First 75 Years
- "Television in Review: N.B.C. Color," New York Times, Jan. 4, 1954, p. 28. Two days earlier Admiral demonstrated to their distributors the prototype of Admiral's first color television set planned for consumer sale using the NTSC standards, priced at $1,175 ($10.7 thousand in today's dollars). It is not known when the later commercial version of this receiver was first sold. Production was extremely limited, and no advertisements for it were published in New York or Washington newspapers. "First Admiral Color TV," New York Times, Dec 31, 1953, p. 22. "Admiral's First Color TV Set," Wall Street Journal, Dec. 31, 1953, p. 5.
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