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The sleepy hollow, surrounded by oil palm plantations and the nearby Kulim High-tech Industrial Zone has 56 percent Malay, 23 percent Indians and 12 percent Chinese voters.
There are few villages such as Kg Teluk Binu, Kg Sidam Kanan, Kg Sentosa, Permatang Durian and some estates like Ladang Bukit Selarong, Ladang Nagalilit. Labu Besar is 20km away.
Padang Serai is famous with its "Pekan Sehari Ahad" or Sunday's Market. Padang Serai is a fast expanding town with the mushrooming of many new housing estates.
For smallholders or planters, there is one Aik Hwa shop supplies fertilisers, herbicide and the fishing gear.
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