A Paddle Pop is an ice cream made by Streets (now owned by the multi-national company Unilever) and sold in Australia, New Zealand and a few other countries. It is held for eating by a wooden stick which protrudes at the base and is known as a Paddle Pop stick (used commonly for arts and crafts and known also as a popsicle stick or craft stick). The brand has a mascot known as the Paddle Pop lion (Darren Karra) who appears on the product wrapper.
From its launch by Streets in 1953, the popularity of Paddle Pops has resulted in the name becoming one of the best known brands in Australia. It is Streets Icecream's biggest volume item with A$70 million annual turnover.
In 2005, there was a spin-off product which was the Paddle Pop flavour in a dairy snack form. Paddle Pops is now available in 20 countries, although other countries may sell them under different brands from Streets' Heartbrand sister companies, Wall's and HB Ice Cream.
Streets came to media attention in 2010 when they reduced the size of the Paddle Pop by 15%. Streets claimed that this was to make them healthier but others attribute it to food inflation.
In 1999, Paddle Pop Malaysia & Indonesia market launched their collectable stick by giving away plastic stick that glowed in the dark and changing colour if left under cold temperature such as inside freezer.
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