Paid to click

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This article is about users getting paid to view advertising. It is not to be confused with pay per click.

Paid To Click is an online business model that draws online traffic from people aiming to earn money from home. Paid-To-Click, or simply PTC websites, act as middlemen between advertisers and consumers; the advertiser pays for displaying ads on the PTC website, and a part of this payment goes to the viewer when he views the advertisement.

Business Model[edit]

In addition, most PTC sites offer a commission to its members for signing up new members (similar to many affiliate marketing programs online), or they may pay members a percentage of the clicks that their referrals make as an ongoing commission or a percentage of the purchase made by said at some enhancement package on site.

The PTC sites generate their profits not only from the part of the price paid by the advertiser, but much of the gain may come from direct sales of referrals (often bots) or buying enhancement packages (that provide greater earnings per click, etc.).

Controversies[edit]

The mechanism of operation of these systems business, unregulated by any entity or any international organization and the anonymity that often involves the creation of these sites has led to the proliferation of fraud (scams) or Ponzi schemes that use the name PTC business as a cover, in which members are encouraged to buy referrals that are not really human, or enhancement packages that offer no real value. In addition, some sites may request that their users pay a fee "update" before they can collect their retained earnings, and then not pay for these users.

It has also discussed the viability of the business model PTC, because it really, most clicks users are not interested in the ad.[1] With lawsuits filed against the internet search companies, the burden has been placed on Google, Yahoo and others to determine valid clicks from fraudulent ones.[2]

Scams, although exposed on various PTC forums, are still heavily used by newcomers who are drawn into the websites by search engines. Scam PTC sites are known to attract new users with cheap offers for upgrades and referrals and disappear without trace after a short time.[citation needed]

Some sites and PTC management tools display lists of PTC sites that are suspected to be a Scam, as well as PTC sites that are reputable for having been active several years.

See also[edit]

References[edit]

  1. ^ Click Fraud. Businessweek.com (2006-10-02). Retrieved on 2011-10-30.
  2. ^ Kate DuBose Tomassi Google's Click Fraud Settlement Seen As Non-Event. Forbes.com. 03.09.06