Paid to click
Paid To Click is an online business model that draws online traffic from people aiming to earn money from home. Paid-To-Click, or simply PTC websites, act as middlemen between advertisers and consumers; the advertiser pays for displaying ads on the PTC website, and a part of this payment goes to the viewer when he views the advertisement.
In addition, most PTC sites offer a commission to its members for signing up new members (similar to many affiliate marketing programs online), or they may pay members a percentage of the clicks that their referrals make as an ongoing commission.
The viability of the PTC business model has been questioned, as fraudulent clicks have ramped up the expenses for advertisers. With lawsuits filed against the internet search companies, the burden has been placed on Google, Yahoo and others to determine valid clicks from fraudulent ones.
Scams, although exposed on various PTC forums, are still heavily used by newcomers who are drawn into the websites by search engines. Scam PTC sites are known to attract new users with cheap offers for upgrades and referrals and disappear without trace after a short time.
Some sites and PTC management tools such as PTC Central and Buxenger display lists of PTC sites that are suspected to be a Scam, as well as PTC sites that are reputable for having been active several years.
- Affiliate marketing
- Browser toolbar
- Cost per impression
- Internet fraud
- Pay to surf
- Pay per click
- Work-at-home scheme